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SUMMARY:Online Production for Writers and Editors - ONLINE - Katie Herrell - 6 sessions, $425
DESCRIPTION:WHEN 6 sessions, September 19 - October 24\nOnline chats Wednesdays, 9-10 pm ET \n\nWHERE Online\n\nCERTIFICATE Use this course to earn a certificate in Digital Journalism.\n\nPRICE\n$425 ($400 for AvantGuild)\n\nCOURSE DETAILS\nYou’ve mastered writing and editing for publications. But can you crop and resize photos, navigate a content management system, or discuss video needs and server space?  With budgets tightened and digital mediums exploding, today’s well-rounded editor or writer is not only versed in the language of deks, heds, and ledes, but can talk the talk when it comes to DPI, CSS, keywords, and FTP. Thanks to improvements in computer software and content management systems, you don’t have to be a web developer or tech person to create dynamic digital content. Through assignments and discussions, you will learn how to think past the written word and create content that is multi-dimensional and editorially relevant, uses the web to its full potential, and increases your value as an employee.In this course, you will learn how to:\n\nNavigate and create content in a basic Content Management System, such as WordPress\n\nCrop, resize, and optimize photos and create graphics\n\nEnhance static text through basic HTML/CSS\n\nCommunicate with developers and designers\n\nUnderstand the resource needs, from time to manpower to dollars, of digital projects\n\nKnow which web technologies are flourishing (jQuery) and which are becoming passé (Flash)\n\nMeasure effectiveness and revenue potential through traffic and user engagement analytics\n\nBy the end of class, you will have:A thorough understanding of how to conceptualize, articulate, and execute digital content that enhances your site’s editorial mission and is technologically sound. \n\nThe online classroom has several components:\n\nLessons: Access weekly lectures.\n\nHomework: Share your work and receive instructor feedback.\n\nDiscussion: Exchange resources and ask questions via discussion forum.\n\nChat: Join a weekly group discussion via instant message. Transcripts are available if you can’t participate.\n\n\n\nINSTRUCTOR BIO\nKatie Herrell is the senior online producer for Active Interest Media\'s Outdoor Group (Backpacker.com, Climbing.com, Urbanclimbermag.com, and Nationalparktrips.com) out of Boulder, CO. \n\nShe has worked in digital magazine production for over ten years at Runnersworld.com, Prevention.com, Menshealth.com, and others. Katie has also published pieces in Bicycling, Sunset, 5280 (Denver\'s Mile-High magazine), Backpacker, and The Onion newspaper. \n\nTestimonials\n\n"Katie knows her stuff and is skilled at customizing the message to her students\' needs. If she doesn\'t know the answer to your question right away, she will find it." -- Jennifer Newens\n\n"Katie really knew the topic, lived it, and was able to share insight into online production that you can\'t read in a book. Her style was open and she welcomed any and all questions from the class!" -- Tracy Wetzel\n\n"Katie\'s informative, interactive course was tailored to the class\'s needs and helped me gain skills I need to thrive." -- Dawn Antoline\n\n"Writers and editors don\'t have to be afraid of online production thanks to Katie\'s patient and imaginative instruction. She will take you step by step into a world that is neither technically daunting, nor boring, but full of creativity and intellectual excitement." -- Anne Roark\n\n"Katie is terrific! She\'s an excellent communicator and is really interested in each student\'s goals, interests, and experience levels. Her approachable demeanor made learning the content a fun challenge. She\'s an expert and definitely one instructor you won\'t want to miss out on!" -- Vanessa Ziff\n\n"If you feel intimidated to learn about online production, then Katie is the best resource you have. For any level, she explains the information so clearly." -- Rikki Reyna\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T061707
UID:event_7456@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20120607T120528
DTSTAMP;TZID=US-Eastern:20120607T120528
DTSTART;TZID=US-Eastern:20120919T210000
DTEND;TZID=US-Eastern:20120919T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Online-Production-for-Writers-and-Editors-crs7456.html?c=ical
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