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SUMMARY:Web Analytics - ONLINE - Gracey Newman - 4 sessions, $350
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Digital Project Management.\n\nEnroll now -- only 1 seat left!\n\nPRICE\n$350 ($325 for AvantGuild)\n\nCOURSE DETAILS\nBusiness owners used to only be concerned with the number of hits to their website. Now businesses, bloggers, and online marketers need to know more than just how many people are coming to their site. They need data about their site\'s performance, Internet marketing investments, lead or sales conversions, visitor behavior, and user interaction. Fortunately, the advancement of web technologies has made this comprehensive collection of data and analysis possible.\n\nIf you don\'t measure, you can\'t manage. With no metrics to compare, you will not know the effectiveness of your marketing plan or what to improve. In this class, we\'ll cover the plethora of web analytics data available today. Through weekly assignments using Google Analytics, you\'ll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.\n\nIn this class, you will learn how to:\n\nRead an analytics dashboard\n\nGather information about your site visitors from analytics data\n\nIdentify your best performing Internet marketing channel\n\nUnderstand your lead generation or sales funnel\n\nKnow what drives conversion to improve results\n\nBy the end of class, you will have:The ability to analyze your data and a firm understanding of its impact on your business.\n\nNote: We recommend students have access to Google Analytics to get the most from assignments. Email us with questions.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussions: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nGracey Newman is the digital marketing manager at Tishman Speyer, the global real estate and development company that manages Rockefeller Center and the Chrysler Building. Prior to this, she was digital marketing manager for VH1, where she managed email marketing and social media strategies. She was also marketing manager at SpaFinder and a marketing consultant for the job search engine Indeed. Gracey is SEO and social media certified and is a speaker for the Society of Professional Journalists (NYC chapter) and New York Newswomen. She blogs about personal branding, SEO, and social media at graceynewman.wordpress.com.\n\nTestimonials\n\n"This was my first Mediabistro class and it was exactly what I needed. I now feel comfortable with Google Analytics and am qualified to make better decisions for my business to move forward. I highly recommend Gracey\'s class." -- Cheryl Jones\n\n"Gracey is an excellent instructor with knowledge in SEO trends, Internet marketing,  and news. She is a dependable source for up-to-date information and tactics." -- Yamil Sarabia\n\n"I learned a tremendous amount in this class. Gracey is an excellent instructor and I would definitely take future classes she teaches." -- Sheila O\'Connor\n\n"Gracey has a thorough knowledge of her subject and presents material in a clear and organized way. She is also very generous with her time in responding to questions." -- Cameron Bloch\n\n"Gracey is a true professional in her field. If I were running a company with a high-traffic website, I would want her on my team." -- Henry Visotski\n\n"It is wonderful to be taught skills by professionals who are experts in their fields. Gracey is top notch -- maybe one of the best instructors I\'ve had. You can\'t go wrong with this class." -- Melissa Larsen\n\n"Gracey\'s expertise and the real world experience she shared made the value of this course way more than the actual money paid. I have and will continue to recommend this course to other digital professionals." -- Candice Batts\n\n"Gracey did a great job balancing the technical information of analytics with interesting ways to use and supplement it. I would definitely recommend her as an instructor." -- Jennifer Page\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T180202
UID:event_7496@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20120612T151703
DTSTAMP;TZID=US-Eastern:20120612T151703
DTSTART;TZID=US-Eastern:20121022T210000
DTEND;TZID=US-Eastern:20121022T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Web-Analytics-crs7496.html?c=ical
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