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SUMMARY:Search and Online Marketing - New York, NY - Grace Mangum - 6 sessions, $425
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing and Ad Copywriting.\n\nPRICE\n$425 ($400 for AvantGuild)\n\nCOURSE DETAILS\nWhether you\'re promoting your company, client, or yourself, it\'s crucial that your website can be found. If you don\'t come up at the top of a search, your audience may never find you. This course will teach you how to use SEO, social media, and blog outreach methods to drive traffic to your website. You\'ll also learn how to optimize sites for search engines and how social media exposure and links can help leverage more exposure on Google, Yahoo, and Bing.\n\nThis class is ideal for editors, bloggers, marketers, copywriters, public relations representatives, and anyone who wants to understand search engine optimization and marketing. You\'ll learn how to use SEO, social media, and project management skills to get more traffic to your website. You\'ll also perform SEO and blog audits, learn social media for business, and the basics of website reporting.\n\nIn this class, you will learn how to:\n\nOptimize your blog or website for search engines\n\nWrite good content for major social news aggregation platforms\n\nDetermine the most important factors of search rankings\n\nReport on web traffic and keep your website code clean\n\nReach out to bloggers and other webmasters to have them link to your site\n\nManage SEO and social media projects\n\nBy the end of class, you will have:An understanding of SEO and what gets your website to the top of search engine results as well as how to use social media to drive traffic to your website.\n\nINSTRUCTOR BIO\nGrace Mangum is the GM Digital for Source Media, where she is responsible for the digital strategy, product development, and marketing of 13 of the company\'s 28 brands. She is a Webby Award-winning digital strategist and marketing executive with experience in digital program, product and content development, editorial, and integrated marketing strategies.\n\nGrace has developed digital strategies, marketing programs, campaigns and products for Lifetime Television, IFC (Independent Film Channel), BBC America, and The New York Observer. \n\nTestimonials\n\n"I loved how Grace would explain a technique/technology/approach and then show how it works in internet marketing. She engages her students in lively discussions, which really helped us grasp the knowledge she is sharing." -- Sherry Bloom\n\n"Grace covered a lot of material, but made sure we comprehended topics before moving on. She also made a point to understand our individual objectives for taking the class and gave us guidance on tactics tailored to our specific industries. I look forward to taking another class with Grace." -- Kimberly Connolly\n\n"I am not very technically minded, and I was worried I wouldn\'t understand the course material, but Grace was excellent at explaining things in an interesting way and using real-life examples to bring theory to life." -- Laura Garrity\n\n"Grace made this class an amazing experience. She taught in a way that made sense not only to me, but to everyone in class. She is intelligent,  creative, and really cared. I truly feel that I learned more than in any other class I\'ve taken. I now feel that I can take everything I learned from class and use it in my career." -- Melissa Emert-Hutner\n\n"Grace does a great job keeping the class engaged. She is energetic, in the know, and able to advise us on best practices tailored to our various industries. This is the second class of Grace\'s I\'ve taken, and I highly recommend her." -- Kimberly Connolly\n\n"I highly recommend Grace. She is highly knowledgeable, organized, and thorough." -- Lisa Iddings\n\n
LAST-MODIFIED;TZID=US-Eastern:20130524T094335
UID:event_7548@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20120718T145113
DTSTAMP;TZID=US-Eastern:20120718T145113
DTSTART;TZID=US-Eastern:20121108T184500
DTEND;TZID=US-Eastern:20121108T214500
LOCATION:Mediabistro offices, New York, NY 475 Park Avenue South (at 31st)\n\n4th Floor\n\nNew York, NY 10016
URL:http://www.mediabistro.com/Search-and-Online-Marketing-crs7548.html?c=ical
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