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SUMMARY:Social Media Metrics - ONLINE - Danielle Brigida - 4 sessions, $350
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Marketing.\n\nPRICE\n$350 ($325 for AvantGuild)\n\nCOURSE DETAILS\nDespite the widespread use of social media for businesses and brands, it\'s still incredibly complicated to measure the success of your online efforts. It\'s easy to get lost in the amount of data available and feel overwhelmed by how to present and apply it. What tools should you use? Which numbers really matter -- likes, followers, retweets, comments?\n\nThis class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your social media activity and make sense of the data you collect. You\'ll learn how to sift through web analytics, Facebook Insights, and Twitter mentions in order to develop a comprehensive reporting and tracking system. We\'ll look at free and paid tools so no matter what your budget, you will have a strategy to measure results.In this class, you will learn:\n\nWhich metrics matter to your brand\n\nHow to use web analytics to measure social media efforts\n\nThe latest tools for measuring Twitter and Facebook\n\nShortcuts to measure and monitor your online activity\n\nHow to develop a social media measurement report\n\nBy the end of class, you will have:A social media measurement report of your online activity and a comprehensive strategy to monitor and measure your social media efforts.Admission Requirements:Students should have access to web analytics and at least one social media presence.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nDanielle Brigida is manager of social media for the National Wildlife Federation, where she actively engages constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized by Mashable, Change.org, Greenopia, and Katie Paine for her efforts to drive traffic and engagement for NWF\'s campaigns.\n\nDanielle has spoken at South by Southwest (SXSW), PR News Digital Media Summit, Blog World, and Nonprofit Technology Conference. Additionally, she has been interviewed by The New York Times, USA Today, Fast Company, The Washington Post, The Nonprofit Times, and Mashable.\n\n
LAST-MODIFIED;TZID=US-Eastern:20130619T082757
UID:event_7556@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20120725T152533
DTSTAMP;TZID=US-Eastern:20120725T152533
DTSTART;TZID=US-Eastern:20121119T210000
DTEND;TZID=US-Eastern:20121119T220000
LOCATION:Online 
URL:http://www.mediabistro.com/Social-Media-Metrics-crs7556.html?c=ical
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