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SUMMARY:Product Management - ONLINE - Laura J. Peterson - 4 sessions, $385
DESCRIPTION:CERTIFICATE Use this course to earn a certificate in Digital Project Management or Digital Marketing.\n\nPRICE\n$385 ($360 for AvantGuild)\n\nCOURSE DETAILS\n\n\nLearn to navigate the strategic and practical tasks of the product manager. We’ll focus on communicating across teams to understand user needs, lead tech improvements, and measure the way your customers interact with your product. This class is part product immersion and part tutorial in how to work effectively with a group of designers and developers. We’ll make sure you know how to establish priorities, balance expectations, and promote your strategic vision with business, design, tech, marketing, and executive teams.\n\n \n\nIn this class, you will learn how to:\n\nUnderstand the roles and responsibilities of a product manager\n\nOversee new product development from conception to execution\n\nCreate and prioritize requirements, user stories, use cases, and product management documents\n\n \n\n  72\n\n  544x376\n\n \n\nConsider user experience and design elements as a component of strategy\n\nCollect feedback and implement improvements based on analytics, beta and A/B testing, and focus groups\n\nManage an existing product\n\nBy the end of class, you will have:Hands-on experience creating product management documents and an understanding of best practices used to manage new or existing digital products.\n\nThe online classroom has several components:\n\nLessons: Learn new skills through video-based lessons\n\nDiscussion: Join a weekly live, interactive discussion via IM and video\n\nAssignments: Complete homework and receive instructor feedback\n\nForums: Exchange resources, meet peers, and ask your instructor questions\n\n\n\nINSTRUCTOR BIO\nLaura J. Peterson is director of digital production at Grafik Marketing Communications, a full-service brand and digital agency. Prior to this, she launched software and web products for AOL, National Geographic Channel, and the College Board. Her curiosity about how and why high-value products are created unifies her product management background in video games, VoIP, digital media, and large interactive online experiences.\n\nTestimonials\n\n"Laura is a great instructor. Her experience in product management gave great perspective to the class. I really respected the feedback I got on my assignments. This was a great class." -- Kristen Lodge\n\n
LAST-MODIFIED;TZID=US-Eastern:20130525T005021
UID:event_7847@mediabistro.com
CLASS:PUBLIC
CREATED;TZID=US-Eastern:20130219T114351
DTSTAMP;TZID=US-Eastern:20130219T114351
DTSTART;TZID=US-Eastern:20130423T200000
DTEND;TZID=US-Eastern:20130423T210000
LOCATION:Online 
URL:http://www.mediabistro.com/Product-Management-crs7847.html?c=ical
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