Mobile Content Strategy

Write for smartphones, tablets, and mobile devices

  • sections:
  • Discussions Wednesdays 8-9pm ET, 4 sessions full schedule

Mobile usage is growing at an exponential rate. Currently mobile devices make up 15% of all internet traffic with 1.5 billion users worldwide. By 2015, mobile usage is expected to surpass desktop usage. Is your site prepared? Learn how to optimize content for mobile devices and engage with your audience across screens. We'll show you how to make content exciting and interactive for the mobile user.

In this class, you will learn how to:

  • Make the case for a mobile strategy
  • Publish across multiple channels and manage the workflow
  • Optimize content for mobile devices
  • Follow trends on the horizon

By the end of class, you will have:

A strategy in place for optimizing your content for mobile devices.

Summer Krecke is the Vice President of content strategy at DBA, where she bridges the gap between editorial, online social media, and marketing for luxury and consumer brands, Formerly the online editorial director for The Knot, StyleCaster.com, and BeautyHigh.com, she was the driving force behind the launch of Us Weekly online and numerous websites under the Alloy Entertainment umbrella.

With an expertise that spans writing, editing, advertorial development, and directing video and digital production, Summer works as senior counsel across all client accounts at DBA to help in the development of brand voice, content strategy, and execution of special editorial projects.