Mediabistro instructors are all active, working professionals at the top of their fields teaching the latest industry trends. Every class includes live interaction, personalized feedback, and a focus on completing professional-quality work.
Online classes have a dedicated instructor, assignments, live video discussions, and open forums. You’ll get a high level of attention and personalized feedback from your instructor while interacting with fellow students. If you can’t join live, discussions and materials are archived for you to view at any time.
SYSTEM REQUIREMENTS You will need access to a computer and speakers or headphones to participate.
In order to run a successful online marketing campaign, you need to understand how to conceive, structure, and measure your efforts across several different outlets -- from landing pages to social media to mobile. In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your message.
We'll review the fundamentals of online marketing including search engine marketing, keyword optimization, targeted display advertising, and mobile outreach. You'll develop the key components of a successful online marketing campaign while learning how to create display ads, distribute email newsletters, and develop a social media marketing strategy. We'll also discuss how to measure ROI and track the effectiveness of your campaign.
In this class, you will learn how to:
Use the four pillars of marketing within an online campaign
Incorporate paid search and best practices of search engine marketing
Create successful display ads and track ROI on landing pages
Implement the anatomy of a successful email marketing campaign
Identify the appropriate social media and mobile applications for your marketing strategy
By the end of class, you will have:
An understanding of best practices to launch an interactive marketing campaign and how to use online channels to achieve measurable results.
Mandy Gresh is Vice President, Brand Channel Management at Big Fuel Communications LLC, a full-service marketing and communications company. She leads the team of social media channel and community Managers who moderate and produce content for clients including Gatorade, Starwood Hotels & Resorts, Budweiser, T-Mobile, GoSmart Mobile and Chase United Credit Cards.
Mandy has also worked as a digital marketing and content consultant for clients including American Express Publishing, the Canadian Tourism Commission, Ladies Who Launch and Wanderfly (now owned by TripAdvisor). During this time she was also a coach and mentor to more than 100 women in the process of starting their own business or going through career transitions.
"I commend Mandy on an excellent job formatting this class in a way that everyone could understand. She took the time to define the vocabulary of online marketing, had us actually use the various marketing platforms and methods, and made herself available if we had questions. Great class -- I recommend it to everyone thinking about getting into online marketing."
"Mandy went above and beyond what I was hoping to get out of the course. She gave the perfect amount of lecture time and the homework assignments were thought provoking but not unmanageable."
"Mandy was an exceptional instructor. She was very knowledgeable and eager to help while always offering great tips. Thank you!"
"Mandy really knows her stuff. This was a fun class packed with great info."
Mary Kate Mellow
"Mandy was an excellent instructor. I did not have a marketing background, but she was patient, understanding, and willing to go the extra mile. She even did a case study to help us understand how various marketing strategies are used in real world scenarios. She's truly an outstanding person and I hope I am lucky enough to take another class she is teaching. "