Online Production for Writers and Editors

Create multi-dimensional content for digital mediums

  • sections:
  • Discussions Thursdays 8-9pm ET, 6 sessions full schedule

You've mastered writing and editing for publications. But can you crop and resize photos, navigate a content management system, or understand what makes a great user experience?

Thanks to improvements in computer software and content management systems, you don't have to be a web developer or tech person to create dynamic digital content. Through assignments and discussions, you will learn how to think past the written word and create content that is multi-dimensional and editorially relevant, uses the web to its full potential, create stories that have social media campaigns built in, and increases your value as an employee.

In this class, you will learn how to:

  • Navigate and create content in a basic Content Management System, such as WordPress
  • Crop, resize, and optimize photos, create graphics, and enhance static text through basic HTML/CSS
  • Understand what makes a user-friendly website and how to create UGC contests that maximize and enhance your social presence
  • Know which web technologies to follow and which to ignore
  • Measure effectiveness and revenue potential through traffic and user engagement analytics

By the end of class, you will have:

A thorough understanding of how to conceptualize, articulate, and execute digital content that enhances your site's editorial mission and is technologically sound.

Darragh Worland is a multiplatform journalist who has worked for major news media in print at Metro and the New York Sun, in television at ABC News, Reuters Video News, and NY1, and for the web at and, where she has written both news and features. As a senior multimedia producer for MSN Money, Darragh pitched, shot, and edited financial news video, wrote scripts, and coordinated charts and graphics during the financial crisis.

She helped launch the first multimedia reporting course for graduate students at NYU's Department of Journalism and runs the multimedia lab for the Local East Village blog, a collaboration between NYU and
The New York Times. Since 2011, Darragh has been the New York program manager for the News Literacy Project (NLP), bringing journalists and a curriculum of lessons to middle school and high school students to teach them to be smarter news consumers in the digital age.  

  • "Darragh is knowledgeable, approachable, and makes the class interesting and fun. Her written materials are excellent, and the accompanying instructional videos work well with them. She packs a lot of information into these materials and into the online class meetings. I came away from this class feeling like I know something about how to structure a multimedia story, and I will hold on to Darragh's directive to ask why I am using a particular medium to tell the story I'm trying to tell. That alone was valuable--something I probably already knew at some level, but didn't have words for."

    Susan Karcz

  • "It was a pleasure to take Multimedia Journalism with instructor, Darragh Worland. She gets really interested in our projects, and offers constructive criticism. She addresses each student on an individual basis, with "in-person classroom" attention. Darragh is also very knowledgeable about the topic, and has a ton of information from her experience in the industry. I would highly recommend her class."

    karina magalong

  • "This is an excellent class. Gives students the opportunity to learn and to try out many multimedia tools. What I learned will be useful in my job but also in my personal life, as I explore ways to participate in making and sharing my own content."

    Carra Leah Hood

  • "This is an excellent class. Gives students the opportunity to learn and to try out many multimedia tools. What I learned will be useful in my job but also in my personal life, as I explore ways to participate in making and sharing my own content."

    Carra Leah Hood

  • "Darragh provided actionable information I can directly apply to both my current job and my career in general."

    Melanie Medina

  • "This class was a great introduction to multimedia. Darragh was always interested in our projects, knew her subject well, and guided us through the maze of programs and applications."

    Jessica Robertson

  • "This is a great way to put your toes in the water of multimedia journalism. You'll learn programs to build your multimedia journalism toolbelt. Darragh is well-informed, thorough, helpful, and friendly."

    Sehnita Joshua Mattison

  • "Darragh is a gifted teacher who is very giving of both her time and expertise. This was a truly wonderful class."

    Susan McLennan

  • "Darragh is an excellent instructor. She has great advice to offer any journalist trying their hand at multimedia. Her knowledge and real life experience offer an enriching and supportive environment."

    Brenda Porter-Rockwell

  • "Darragh is an experienced multimedia instructor who provides a balanced introduction to a challenging process. She was available with help and suggestions every step of the way."

    Joe Cox

  • "Darragh's class was the first online course I'd ever taken and I was a bit nervous. Would I learn as much as I could in-person? Would it be worth the time and money? I can unreservedly say, yes, yes, and yes! The scope of the content and the instructor's level of engagement and responsiveness was fantastic. I completed the class with a finished multimedia piece and tons of tangible skills."

    Brooke ONeill

  • "Darragh was knowledgeable and approachable. She kept the course and us moving with hands on work that allowed me to practice skills that in the past had intimidated me. I appreciated her depth of understanding of journalism as a whole and of multimedia storytelling."

    Elizabeth Carvlin Fuesel