Pinterest Marketing

Pin your way to a wider audience

  • sections:
  • Discussions Mondays 8-9pm ET, 2 sessions full schedule

With its easy-to-use format, ad-free homepage, and agile mobile platform, it’s no wonder that Pinterest has over 25 million users daily. These users are some of the most influential in their social circles, sharing products and brands that they love on pin boards that anyone can follow.

Learn how to create and set up your Pinterest page, create a Pinterest playbook, and appeal to Pinterest users by showcasing your brand in a unique and accessible way.

In this class, you will learn how to:

  • Leverage the unique capabilities of this social network
  • Create a Pinterest Playbook to develop and measure your marketing strategy
  • Grow an engaged follower base by becoming part of the community
  • Run an effective contest by examining a case study and lessons learned
  • Keep updated on platform enhancements and best practices

By the end of class, you will have:

A thorough understanding of how to leverage Pinterest for your brand.

Jennifer Gaonach is VP of marketing at SheKnows, an award-winning women's media platform that reaches over 40M women each month. She is responsible for audience development, engagement, and retention strategies across the web, mobile, email, and social. Prior to that, she oversaw online consumer marketing for several of Conde Nast's top lifestyle brands including Epicurious, Gourmet, and Brides, managed last-minute merchandising at Travelocity, worked for several tech startups (including one of the first social networks), and began her career in book publishing at Simon & Schuster and Random House. Jennifer has been recognized with marketing awards from MIN and OMMA and has been named Conde Nast marketer of the year.