Mediabistro instructors are all active, working professionals at the top of their fields teaching the latest industry trends. Every class includes live interaction, personalized feedback, and a focus on completing professional-quality work.
Online classes have a dedicated instructor, assignments, live video discussions, and open forums. You’ll get a high level of attention and personalized feedback from your instructor while interacting with fellow students. If you can’t join live, discussions and materials are archived for you to view at any time.
SYSTEM REQUIREMENTS You will need access to a computer and speakers or headphones to participate.
Learn to navigate the strategic and practical tasks of the product manager. We'll focus on communicating across teams to understand user needs, lead tech improvements, and measure the way your customers interact with your product. This class is part product immersion and part tutorial in how to work effectively with a group of designers and developers. We'll make sure you know how to establish priorities, balance expectations, and promote your strategic vision with business, design, tech, marketing, and executive teams.
In this class, you will learn how to:
Understand the roles and responsibilities of a product manager
Oversee new product development from conception to execution
Create and prioritize requirements, user stories, use cases, and product management documents
Consider user experience and design elements as a component of strategy
Collect feedback and implement improvements based on analytics, beta and A/B testing, and focus groups
Manage an existing product
By the end of class, you will have:
Hands-on experience creating product management documents and an understanding of best practices used to manage new or existing digital products.
Laura J. Peterson is director of digital production at Grafik Marketing Communications, a full-service brand and digital agency. Prior to this, she launched software and web products for AOL, National Geographic Channel, and the College Board. Her curiosity about how and why high-value products are created unifies her product management background in video games, VoIP, digital media, and large interactive online experiences.
"Laura is a great instructor. Her experience in product management gave great perspective to the class. I really respected the feedback I got on my assignments. This was a great class."