Product Management

Manage the life cycle of an online product

  • sections:
  • Discussions Tuesdays 8-9pm ET, 4 sessions full schedule

Learn to navigate the strategic and practical tasks of the product manager. We'll focus on communicating across teams to understand user needs, lead tech improvements, and measure the way your customers interact with your product. This class is part product immersion and part tutorial in how to work effectively with a group of designers and developers. We'll make sure you know how to establish priorities, balance expectations, and promote your strategic vision with business, design, tech, marketing, and executive teams.

In this class, you will learn how to:

  • Understand the roles and responsibilities of a product manager
  • Oversee new product development from conception to execution
  • Create and prioritize requirements, user stories, use cases, and product management documents
  • Consider user experience and design elements as a component of strategy
  • Collect feedback and implement improvements based on analytics, beta and A/B testing, and focus groups
  • Manage an existing product

By the end of class, you will have:

Hands-on experience creating product management documents and an understanding of best practices used to manage new or existing digital products.

Grace Begany is a technology project management consultant with over 15 years experience directing digital projects. She works with clients on all phases of their technology project, from concept through launch and beyond, including ongoing digital measurement activities. Prior to this, she was director of online and software development for Kaplan, Inc, where she spearheaded many large-scale online, mobile, and web analytics initiatives. She has also managed digital projects for a publicly-held healthcare communications company and a software development start-up.

  • "This is a great class for people who have basic project management skills in non-digital media who want to learn more about digital project development. You get the framework and excellent examples. The subject of current and emerging technology is so vast, the course really emphasizes ongoing study and tells you how to do that."

    Kristen Cook

  • "Grace was fantastic. She came to chats prepared, and initiated conversation and questions. Her comments were helpful and encouraging. I wouldn't hesitate to take another course from her."

    Pam Remai

  • "Grace is very knowledgeable on how to do your job as a project manager. She was very detailed-oriented and supportive. I appreciated her constructive criticism on assignments."

    Deborah Roman

  • "Grace was incredibly well-prepared, articulate, and welcoming. She made sure students had time to ask questions and allowed us to share answers and experiences. I would definitely sign up for another class with her!"

    Maureen Schultz

  • "I thought Grace was clear, inquisitive, and provided assignments rigorous enough to gain knowledge without over-burdening us. Her feedback was always timely and constructive, and the chat sessions were useful. She was also very conscientious of providing additional resources."

    Stefan Frank

  • "Grace is an excellent instructor. She answered questions thoroughly and clearly has a great background in digital product management."

    Kristen Lodge