Mediabistro instructors are all active, working professionals at the top of their fields teaching the latest industry trends. Every class includes live interaction, personalized feedback, and a focus on completing professional-quality work.
Online classes have a dedicated instructor, assignments, live video discussions, and open forums. You’ll get a high level of attention and personalized feedback from your instructor while interacting with fellow students. If you can’t join live, discussions and materials are archived for you to view at any time.
SYSTEM REQUIREMENTS You will need access to a computer and speakers or headphones to participate.
PR pros need to be able to write lively, persuasive copy under tight deadlines. And, while press releases are important, you also need to be able to craft pitches, press plans, talking points, and social media items.
In this intensive workshop, you’ll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are a novice looking to create materials for a PR portfolio or a professional wanting to create or polish your work, you will leave this class with a professional portfolio and the skills to continue building it throughout your career.
In this class, you will learn how to:
Create a professional PR portfolio
Write a press release and press plan
Decide which items to include in your portfolio
Polish your writing to a professional level
By the end of class, you will have:
A PR portfolio including letters to the editor, op-eds, a press release and media alert, a press plan with a social media component, talking points, a pitch letter, and a PR resume.
Linda Marsicano is the former vice president of corporate communications with Playboy Enterprises. She has also worked in executive PR roles for Exelon Corporation as well as nonprofit professional societies including the American Society of Plastic Surgery. She is currently a freelance public and media relations consultant.
Linda has prepped CEOs and board members for appearances on 20/20, Dateline NBC, The Today Show, CNBC's SquawkBox and other national programs. She has been quoted extensively in the Wall Street Journal, The New York Times, and Chicago Tribune and has appeared on-air as a company spokesperson.
"Linda's lessons were succinct, informative, and interactive. She had us do assignments with real clients in mind and gave us the confidence to send our work out. She made herself available to answer questions quickly and gave advice openly."
"Linda is a fantastic teacher. I started to feel like I actually knew her, despite this being an online course. She's informative, helpful, encouraging, and has a great sense of humor. I wouldn't hesitate to take another class with Linda, and hope I get the chance."
"Linda's experience really came through. She not only made the material understandable, but showed how it could be applied in the work place."
"I have been in the PR industry for over a year. Some of Linda's tips were things I wish I would've known before I started my job. Now I know what not to do with media and how to approach them correctly."
"I just had an interview with a PR firm and was able to use the tools Linda taught in my interview. This class gave me a surer foundation and stronger negotiation points."
"Linda is an excellent instructor. Her knowledge is extensive. She had valuable, real-world experience and useful insights. I would attend another one of her courses in a flash."