CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

DETAILS

In this class, you'll learn essential copywriting terms and techniques. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.

Class will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads.

In this class, you will learn how to:

• Work with graphics and photos to make a complete ad
• Write benefit-driven headlines and body copy 
• Write for various advertising media: print, collateral, web, outdoor, and direct mail
• Write and work from a creative brief
• Jumpstart your ad portfolio and look for jobs

By the end of class, you will have:
Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

DETAILS

In this class, you'll learn essential copywriting terms and techniques. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.

Class will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads.

In this class, you will learn how to:

• Work with graphics and photos to make a complete ad
• Write benefit-driven headlines and body copy 
• Write for various advertising media: print, collateral, web, outdoor, and direct mail
• Write and work from a creative brief
• Jumpstart your ad portfolio and look for jobs

By the end of class, you will have:
Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio.