CERTIFICATE Use this course to earn a certificate in Public Relations.

DETAILS

To start or grow your public relations business, you need to land new accounts, manage existing clients, and exceed expectations. Learn how to approach the business development process, develop and qualify prospects, respond to prospects’ needs, create a winning pitch, and close faster.

In this class, you will learn how to:

• Find, target, and qualify new business leads
• Launch a sales campaign and lead prospects through the path to closing
• Prepare winning sales presentations and deliver your pitch
• Use digital media to enhance your network
• Sell add-on services to existing clients for increased revenue

By the end of class, you will have:
The skills to win business, qualify leads, and close new accounts. You'll also know how to structure client relationships, account for scope creep, and offer additional services to maximize returns.

The online classroom has several components:

• Lessons: Learn new skills through writtenand video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Public Relations.

DETAILS

Over the last decade, we've seen an unprecedented surge of interest in public relations that is creating an incredible abundance of PR jobs in firms, corporations, non-profits, and consulting.

In this course, learn how to break into PR, enhance your skills, and develop PR programs. You'll also find out everything you need know to get that all-important first job.

In this class, you will learn how to:

• Develop a targeted, tactical PR plan that generates results
• Write dynamic biographies for yourself, your clients, and your associates
• Execute a targeted media outreach program geared to the needs of your client
• Draft attention-getting media pitch letters
• Distribute a news release

By the end of class, you will have:
A tactical public relations plan, a corporate biography, and a news release you can use in job interviews.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Public Relations.

DETAILS

In PR, the relationships you create with editors, reporters, bloggers, and producers can make or break your next campaign.

Learn how to target and pitch top media outlets and events, prep your client for appearances and interviews to make sure their message gets through, and establish your clients as reliable sources to ensure repeat bookings and interviews.

In this class, you will learn how to:

• Pitch contacts using media lists, online databases, blogs, and social media
• Understand what producers, news editors, and segment bookers look for
• Master the media interview, from understanding types of interviews to developing questions and responses
• Develop and write briefing documents and talking points that keep your client on message
• Follow up to land repeat appearances and build lasting relationships

By the end of class, you will have:
A tailored media list, along with a custom pitch, briefing document, and sample questions and answers.

The online classroom has several components:

• Lessons: Learn new skills through written lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Public Relations.

DETAILS

To start or grow your public relations business, you need to land new accounts, manage existing clients, and exceed expectations. Learn how to approach the business development process, develop and qualify prospects, respond to prospects’ needs, create a winning pitch, and close faster.

In this class, you will learn how to:

• Find, target, and qualify new business leads
• Launch a sales campaign and lead prospects through the path to closing
• Prepare winning sales presentations and deliver your pitch
• Use digital media to enhance your network
• Sell add-on services to existing clients for increased revenue

By the end of class, you will have:
The skills to win business, qualify leads, and close new accounts. You'll also know how to structure client relationships, account for scope creep, and offer additional services to maximize returns.

The online classroom has several components:

• Lessons: Learn new skills through writtenand video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions