mediabistro.com Course Listings http://www.mediabistro.com/courses/?c=rss mediabistro.com Course Listings Copyright 2008 Jupitermedia Corporation http://blogs.law.harvard.edu/tech/rss en-us 1440 <![CDATA[5/29/2013: Email Marketing - ONLINE - Amanda McCormick - 6 sessions, $470]]>

CERTIFICATE Use this course to earn a certificate in Digital Marketing and Public Relations.

PRICE
$470 (or $445 for AvantGuild members)

DETAILS

Learn how to build and manage qualified distribution lists in a way that engages your users -- without spamming them. We'll discuss how to design email templates to best support your brand while including and following the proper legal disclaimers. You'll also learn how to use analytics tools to monitor campaign engagement and effectiveness as well as ways to respect your users’ privacy while introducing them to your products or services.

In this class, you will learn how to: 

  • Create and manage distribution lists, including resources for mass mailings
  • Evaluate optimal time, date, and frequency to decrease unsubscribes and increase your open rate 
  • Develop and execute copywriting and design techniques, including subject lines
  • Integrate social media tools into email campaigns to function as a part of your overall digital strategy
  • Prevent blacklisting from servers

By the end of class, you will have:
An email campaign designed to build traffic and increase sales.

The online classroom has several components:

  • Lessons: Learn new skills through video-based lessons
  • Discussion: Join a weekly live, interactive discussion via IM and video
  • Assignments: Complete homework and receive instructor feedback
  • Forums: Exchange resources, meet peers, and ask your instructor questions

]]> http://www.mediabistro.com/Email-Marketing-crs7819.html?c=rss http://www.mediabistro.com/Email-Marketing-crs7819.html?c=rss 6 sessions Tue, 22 Jan 2013 15:28:59 EST <![CDATA[6/3/2013: Copywriting for the Web: Advanced - ONLINE - Amanda McCormick - 6 sessions, $470]]>

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

PRICE
$470 (or $445 for AvantGuild members)

DETAILS

Whether you’re developing copy for a website, Facebook Page, Twitter feed, or mobile device, advanced copywriting means leveraging relationships with your brand's most engaged customers and fans. Great copywriting creates brand evangelists, plain and simple.
 
Through weekly assignments, you'll learn how to craft engaging copy, choose the right platform for your message, and ensure that your client is found by search engines.
 
In this class, you will learn how to:
  • Create online copy that generates leads and sales
  • Understand emerging technologies and where they fit into the copywriter's craft
  • Choose the social and mobile platforms that will offer benefit to your brand and set a copy strategy for each platform
  • Build superlative relationships with your customers through multiple online channels 
  • Optimize your copy for search engines (SEO) from title to metatags to alt tags on images to keyword density in copy 
By the end of class, you will have:
Multiple samples of web and social media copy to add to your portfolio, and a deep understanding of how to write and deliver compelling online copy.
 
Admission Requirements:
Students should have a least one year copywriting experience, or have completed our Copywriting for the Web course. Apply with a note to explain your interest in this topic and a brief work history with details about your copywriting experience.
 
The online classroom has several components:
  • Lessons: Learn new skills through video-based lessons
  • Discussions: Join a weekly live, interactive discussion via IM and video
  • Assignments: Complete homework and receive instructor feedback
  • Forums: Exchange resources, meet peers, and ask your instructor questions

]]> http://www.mediabistro.com/Copywriting-for-the-Web-Advanced-crs7806.html?c=rss http://www.mediabistro.com/Copywriting-for-the-Web-Advanced-crs7806.html?c=rss 6 sessions Fri, 18 Jan 2013 15:55:07 EST <![CDATA[7/16/2013: Copywriting for the Web - New York - Amanda McCormick - 6 sessions, $470]]>

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

PRICE
$470 (or $445 for AvantGuild members)

DETAILS

From information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.

Through weekly assignments, you'll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.

In this class, you will learn how to:

  • Write benefit-driven web copy that's both engaging and succinct
  • Create copy for social networks and curated content for branded communities
  • Talk with art directors about new digital options
  • Figure out which media (traditional or new) is best for your marketing message
  • Adapt your style for social media messaging, mobile content, or a proper landing page

By the end of class, you will have:
Experience (and portfolio samples) to apply to web, mobile and social media copywriting.

]]> http://www.mediabistro.com/Copywriting-for-the-Web-crs7955.html?c=rss http://www.mediabistro.com/Copywriting-for-the-Web-crs7955.html?c=rss 6 sessions Fri, 29 Mar 2013 12:05:38 EDT <![CDATA[7/24/2013: Email Marketing - ONLINE - Amanda McCormick - 6 sessions, $470]]>

CERTIFICATE Use this course to earn a certificate in Digital Marketing and Public Relations.

PRICE
$470 (or $445 for AvantGuild members)

DETAILS

Learn how to build and manage qualified distribution lists in a way that engages your users -- without spamming them. We'll discuss how to design email templates to best support your brand while including and following the proper legal disclaimers. Youu'll also learn how to use analytics tools to monitor campaign engagement and effectiveness as well as ways to respect your users’ privacy while introducing them to your products or services.

In this class, you will learn how to: 

  • Create and manage distribution lists, including resources for mass mailings
  • Evaluate optimal time, date, and frequency to decrease unsubscribes and increase your open rate 
  • Develop and execute copywriting and design techniques, including subject lines
  • Integrate social media tools into email campaigns to function as a part of your overall digital strategy
  • Prevent blacklisting from servers

By the end of class, you will have:
An email campaign designed to build traffic and increase sales.

The online classroom has several components:

  • Lessons: Learn new skills through video-based lessons
  • Discussion: Join a weekly live, interactive discussion via IM and video
  • Assignments: Complete homework and receive instructor feedback
  • Forums: Exchange resources, meet peers, and ask your instructor questions

]]> http://www.mediabistro.com/Email-Marketing-crs7971.html?c=rss http://www.mediabistro.com/Email-Marketing-crs7971.html?c=rss 6 sessions Mon, 08 Apr 2013 14:52:34 EDT