mediabistro.com Course Listings http://www.mediabistro.com/courses/?c=rss mediabistro.com Course Listings Copyright 2008 Jupitermedia Corporation http://blogs.law.harvard.edu/tech/rss en-us 1440 <![CDATA[6/17/2013: Brand Writing - ONLINE - Derek Scheips - 6 sessions, $470]]>

CERTIFICATE Use this course to earn a certificate in Ad Copywriting or Public Relations.

PRICE
$470 (or $445 for AvantGuild members)

DETAILS

Whether you're a brand manager, marketer, copywriter, or public relations representative, this course will give you the tools to create powerful, seamless messages across multiple platforms  and determine the most effective ways to communicate with your company's customer. Learn how and why people become loyal to certain brands and how to make adjustments that keep the company evolving along with the customer.

In this course, you will learn how to:
  • Identify core values & brand DNA
  • Pinpoint key competitors and conduct a SWAP analysis
  • Tell a seamless brand story across all collateral
  • Develop social media, email, and loyalty strategies
  • Know when brand partnership is an appropriate strategy
By the end of class, you will have:
A brand writing dossier that includes a mission statement, a repositioning brief, email and social media examples, a sample press release, and a marketing proposal.

The online classroom has several components:
  • Lessons: Learn new skills through video-based lessons
  • Discussion: Join a weekly live, interactive discussion via IM and video
  • Assignments: Complete homework and receive instructor feedback
  • Forums: Exchange resources, meet peers, and ask your instructor questions

]]> http://www.mediabistro.com/Brand-Writing-crs7853.html?c=rss http://www.mediabistro.com/Brand-Writing-crs7853.html?c=rss 6 sessions Wed, 20 Feb 2013 13:56:20 EST <![CDATA[7/11/2013: Copywriting for the Web - ONLINE - Derek Scheips - 6 sessions, $470]]>

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

PRICE
$470 (or $445 for AvantGuild members)

DETAILS

From information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.

Through weekly assignments, you'll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.

In this class, you will learn how to:

  • Write benefit-driven web copy that's both engaging and succinct
  • Create copy for social networks and curated content for branded communities
  • Talk with art directors about new digital options
  • Figure out which media (traditional or new) is best for your marketing message
  • Adapt your style for social media messaging, mobile content, or a proper landing page

By the end of class, you will have:
Experience (and portfolio samples) to apply to web, mobile and social media copywriting.

The online classroom has several components:
  • Lessons: Learn new skills through written lessons
  • Discussions: Join a weekly live, interactive discussion via IM and video
  • Assignments: Complete homework and receive instructor feedback
  • Forums: Exchange resources, meet peers, and ask your instructor questions

]]> http://www.mediabistro.com/Copywriting-for-the-Web-crs7899.html?c=rss http://www.mediabistro.com/Copywriting-for-the-Web-crs7899.html?c=rss 6 sessions Fri, 01 Mar 2013 15:41:01 EST <![CDATA[9/16/2013: Brand Writing - ONLINE - Derek Scheips - 6 sessions, $470]]>

CERTIFICATE Use this course to earn a certificate in Ad Copywriting or Public Relations.

PRICE
$470 (or $445 for AvantGuild members)

DETAILS

Whether you're a brand manager, marketer, copywriter, or public relations representative, this course will give you the tools to create powerful, seamless messages across multiple platforms  and determine the most effective ways to communicate with your company's customer. Learn how and why people become loyal to certain brands and how to make adjustments that keep the company evolving along with the customer.

In this course, you will learn how to:
  • Identify core values & brand DNA
  • Pinpoint key competitors and conduct a SWAP analysis
  • Tell a seamless brand story across all collateral
  • Develop social media, email, and loyalty strategies
  • Know when brand partnership is an appropriate strategy
By the end of class, you will have:
A brand writing dossier that includes a mission statement, a repositioning brief, email and social media examples, a sample press release, and a marketing proposal.

The online classroom has several components:
  • Lessons: Learn new skills through video-based lessons
  • Discussion: Join a weekly live, interactive discussion via IM and video
  • Assignments: Complete homework and receive instructor feedback
  • Forums: Exchange resources, meet peers, and ask your instructor questions

]]> http://www.mediabistro.com/Brand-Writing-crs7993.html?c=rss http://www.mediabistro.com/Brand-Writing-crs7993.html?c=rss 6 sessions Mon, 29 Apr 2013 13:15:23 EDT <![CDATA[9/26/2013: Copywriting for the Web - ONLINE - Derek Scheips - 6 sessions, $470]]>

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

PRICE
$470 (or $445 for AvantGuild members)

DETAILS

From information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.

Through weekly assignments, you'll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.

In this class, you will learn how to:

  • Write benefit-driven web copy that's both engaging and succinct
  • Create copy for social networks and curated content for branded communities
  • Talk with art directors about new digital options
  • Figure out which media (traditional or new) is best for your marketing message
  • Adapt your style for social media messaging, mobile content, or a proper landing page

By the end of class, you will have:
Experience (and portfolio samples) to apply to web, mobile and social media copywriting.

The online classroom has several components:
  • Lessons: Learn new skills through written lessons
  • Discussions: Join a weekly live, interactive discussion via IM and video
  • Assignments: Complete homework and receive instructor feedback
  • Forums: Exchange resources, meet peers, and ask your instructor questions

]]> http://www.mediabistro.com/Copywriting-for-the-Web-crs8003.html?c=rss http://www.mediabistro.com/Copywriting-for-the-Web-crs8003.html?c=rss 6 sessions Mon, 06 May 2013 12:18:21 EDT