DETAILS

In this intensive course, join fellow editors, writers, and bloggers to learn how to implement SEO writing techniques immediately to ensure your content reaches your intended audience. We'll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.

Students will conduct keyword research to analyze their audience and develop a search strategy for increasing page views.

In this class, you will learn how to:

• Identify your audience and conduct keyword research accordingly
• Use Google Trends and the Google Keyword Tool to understand keyword densities
• Use social networking sites to distribute your work and build your authority for search engine ranking
• Apply techniques for effective tagging
• Navigate through the ever-changing landscape of Search to maintain visibility

By the end of class, you will have:
The skills to use keyword research and analysis to drive traffic to your blog or website.

Requirements:
Students must bring their own Mac or PC laptop to class.