CERTIFICATE Use this course to earn a certificate in Digital Project Management.

DETAILS

In this course, you’ll complete a comprehensive SEO audit of your current website and develop a strategic plan to get your website to the top of search engine results. You’ll also learn how to measure and sustain your marketing efforts to continually improve your search engine optimization program. 

Advanced techniques included in the coursework include using location-based metatags to ensure that your content can be easily found and using analytics to track the effectiveness of your strategies. You’ll learn how to integrate web tools with your site, analyze the effectiveness of keywords, and complete assessments of your bounce rate and entrance and exit paths. We’ll discuss how to use social media strategies and other tactics to manage your online reputation management. You’ll also learn about recent changes in search strategy spurred by Google + and Google’s new Panda and Penguin algorithm updates.

In this class, you will learn how to:

• Use keyword tools to determine the most effective keywords for your content 
• Implement link strategies that widen your site’s reach
• Use the Google suite of tools to work with your site: Analytics, Webmaster Tools, Keyword Tool
• Perform an SEO audit and a competitor analysis
• Understand how search algorithms function

By the end of class, you will have:
A comprehensive strategic plan to continue to measure and develop your search engine optimization expertise.

Admission Requirements:
This course is recommended for people who have a working knowledge of SEO techniques or have taken SEO Writing. Apply with a note to explain your interest in this topic and your previous experience.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

In this intensive course, join fellow editors, writers, and bloggers to learn how to implement SEO writing techniques immediately to ensure your content reaches your intended audience. We'll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.

Students will conduct keyword research to analyze their audience and develop a search strategy for increasing page views.

In this class, you will learn how to:

• Identify your audience and conduct keyword research accordingly
• Use Google Trends and the Google Keyword Tool to understand keyword densities
• Use social networking sites to distribute your work and build your authority for search engine ranking
• Apply techniques for effective tagging
• Navigate through the ever-changing landscape of Search to maintain visibility

By the end of class, you will have:
The skills to use keyword research and analysis to drive traffic to your blog or website.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions