CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.

DETAILS

If you don't come up at the top of a search, your audience may never find you.

This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You'll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.

In this class, you will learn how to:

• Understand the difference between SEO and SEM
• Determine the most important factors of search rankings
• Report on web traffic and keep your website code clean
• Reach out to bloggers and other webmasters to have them link to your site
• Manage SEO and social media projects

By the end of class, you will have:
An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.

CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, Digital Journalism, and Digital Project Management.

DETAILS

Remember when people cared about website hits? Now that that's over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.

In this class, we'll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through weekly assignments using Google Analytics, you'll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.

In this class, you will learn how to:

• Read an analytics dashboard
• Gather information about your site visitors from analytics data
• Identify your best performing Internet marketing channel
• Understand your lead generation or sales funnel
• Know what drives conversion to improve results

By the end of class, you will have:
The ability to analyze your data and a firm understanding of its impact on your business.

Note: We recommend students have access to Google Analytics to get the most from assignments. Email us with questions.

CERTIFICATE Use this course to earn a certificate in Digital Marketing.

DETAILS

Marketing is part art, part science. For a digital marketer, success depends on an awareness of analytics, search engine marketing, display advertising, and mobile. But once an adeptness with tools is in place, marketing becomes an art, balancing the use of available online tools to create a strategy that achieves measureable results.

In this intensive course, designed for marketing professionals, we’ll review how to develop a multi-faceted digital campaign from start to finish. Class will operate like a workshop, with each student setting their own strategic campaign goals and outlining components of a strategy to achieve them.

In this class, you will learn how to:

• Create a digital marketing plan, from start to finish
• Set strategic goals based on past online marketing campaigns  
• Identify your marketing budget and adapt your strategy accordingly
• Identify your top performance channels using analytics
• Audit your completed strategy for your next campaign