DETAILS

An effective content strategist is part editor, part marketer, part business analyst. When you understand content strategy, you can build a revenue model that sustains a digital media business.
 
This course will help you define and expand your content business by using audience data to drive creative decisions. You'll create a strategy that considers brand identity, audience habits, cultural trends, and revenue initiatives.   
 
In this class, you will learn how to:

• Create editorial content that aligns with the overall business goals
• Develop a content distribution strategy that works across web, social media, mobile, e-books, and emerging platforms
• Understand the content types that best reach your viewers including video, audio, graphics, and interactive features
• Analyze and measure content performance to evaluate your strategy
• Understand content management and metadata strategies to best organize, sort, and repurpose content