DETAILS

In just three years since its launch, Pinterest has grown to 48.7 million users. If your brand isn’t properly reaching this audience, you’re missing out on a great marketing opportunity on the social visual platform.

In this webcast, Jennifer Gaonach, the former digital consumer marketing director for Conde Nast, will show you how her team has used Pinterest to reach new audiences as she presents a case study of Epicurious.com. 

You'll learn how to:

• Understand the key metrics of this marketing platform
• Create a Pinterest playbook
• Become a member of the Pinterest community
• Expand growth through group boards, sweepstakes, and contests
• Use new and upcoming features to stay ahead of the competition and get your content noticed by your audience

How this works:

• You'll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked
• You'll have the chance to ask questions and get advice from the speaker in real time
• You'll receive a copy of the speaker's presentation slides and access to a recording of the presentation

DETAILS

It's all over the news -- platforms like Kickstarter and IndieGoGo are making it possible to raise money through reward/donation crowdfunding. With so many developments in this new investment system, it's hard to keep up and understand how to get involved. 

In this webcast, David Marlett, executive director of the National Crowdfunding Association, will use examples from the audience to explain how just about any project can be successfully crowdfunded. David will also outline how upcoming legal changes will allow for equity crowdfunding and Reg D/accredited investor crowdfunding.

You'll learn how to:

• Choose the right platform and reach out to investors for your potential project
• Raise the right amount of money and provide appropriate investor rewards
• Identify entrepreneurs whose businesses might make good investments
• Understand upcoming legal changes that will affect crowdfunding

How this works:

• You'll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked
• You'll have the chance to ask questions and get advice from the speaker in real time
• You'll receive a copy of the speaker's presentation slides and access to a recording of the presentation

DETAILS

Since its launch in January 2013, Vine has added sound and motion to Twitter, making microblogging even more fun and interactive. These six-second videos are a great way to get noticed on the web and get the word out about your brand, project, or business. 

In this webcast, Gemma Craven, executive vice president and New York group director of Social@Ogilvy, will show you how her team has used Vine to demonstrate tricky concepts and bring information to life for brands like State Street asset management and Twitter’s own ad API. She’ll show you what works and what doesn’t work on Vine and answer your questions about how to make the video app work for you and your brand. 

You'll learn how to:

• Create Vine videos that will stand out and get noticed 
• Choose effective content and visuals that will work for your audience
• Write a script, storyboard, and shoot your video
• Use mentions and hashtags to draw attention to your Vines on Twitter 
• Embed Vine posts on the web to enhance your site

How this works:

• You'll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked
• You'll have the chance to ask questions and get advice from the speaker in real time
• You'll receive a copy of the speaker's presentation slides and access to a recording of the presentation

DETAILS

The advertising landscape is changing, with new opportunities to run ads online in addition to traditional print, television, and out of home campaigns. But the process for selling digital ads is different, and to land clients you'll need to know how to approach them and convince them to use some of their ad budgets online. From knowing who to reach out to, what to include in a proposal, and how to close the deal, this webcast will take you through the digital ad sales process.

You'll learn how to:

• Navigate a corporate and agency org chart
• Understand the role of the media buying/planning agency, the CMO, and niche positions
• When and why to go to the client directly
• Break down a brand portfolio like P&G or Ford Motor 
• Stay ahead of the planning cycle
• Understand the process of selection on the agency and client side

How this works:

• You'll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked
• You'll have the chance to ask questions and get advice from the speaker in real time
• You'll receive a copy of the speaker's presentation slides and access to a recording of the presentation

DETAILS

Google yourself or your business and see what comes up.  Good or bad, right or wrong, the information that’s found on the first two pages of your search results paints a vivid picture of who you are -- one that’s challenging to alter. So what do you do when what’s online is outdated, unbalanced, inaccurate, or misleading? And what's the best way to respond to criticism on Yelp or other posting sites?

You'll learn how to:

• Know what online reputation management is -- and isn’t -- and why it matters to everyone
• Turn feedback into benefits for businesses, consumers, and prosumers, from online reviews to social media
• Respond to commenters -- and what you should never do
• Learn from case studies from recent media disasters, including the Amy’s Bakery rant and the viral sorority girl email

How this works:

• You'll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked
• You'll have the chance to ask questions and get advice from the speaker in real time
• You'll receive a copy of the speaker's presentation slides and access to a recording of the presentation