DETAILS

Learn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.

We'll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.

In this class, you will learn how to:

• Read analytics reports and interpret key performance indicators
• Use effective tagging, SEO writing, and responding to comments
• Integrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) 
• Monetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand
• Leverage your blog toward a larger platform, such as publishing, speaking, and consulting

By the end of class, you will have:
An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Digital Project Management and Social Media Marketing.

DETAILS

CERTIFICATE Use this course to earn a certificate in Digital Project Management.

DETAILS

In this course, you’ll complete a comprehensive SEO audit of your current website and develop a strategic plan to get your website to the top of search engine results. You’ll also learn how to measure and sustain your marketing efforts to continually improve your search engine optimization program. 

Advanced techniques included in the coursework include using location-based metatags to ensure that your content can be easily found and using analytics to track the effectiveness of your strategies. You’ll learn how to integrate web tools with your site, analyze the effectiveness of keywords, and complete assessments of your bounce rate and entrance and exit paths. We’ll discuss how to use social media strategies and other tactics to manage your online reputation management. You’ll also learn about recent changes in search strategy spurred by Google + and Google’s new Panda and Penguin algorithm updates.

In this class, you will learn how to:

• Use keyword tools to determine the most effective keywords for your content 
• Implement link strategies that widen your site’s reach
• Use the Google suite of tools to work with your site: Analytics, Webmaster Tools, Keyword Tool
• Perform an SEO audit and a competitor analysis
• Understand how search algorithms function

By the end of class, you will have:
A comprehensive strategic plan to continue to measure and develop your search engine optimization expertise.

Admission Requirements:
This course is recommended for people who have a working knowledge of SEO techniques or have taken SEO Writing. Apply with a note to explain your interest in this topic and your previous experience.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.

DETAILS

If you don't come up at the top of a search, your audience may never find you.

This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You'll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.

In this class, you will learn how to:

• Understand the difference between SEO and SEM
• Determine the most important factors of search rankings
• Report on web traffic and keep your website code clean
• Reach out to bloggers and other webmasters to have them link to your site
• Manage SEO and social media projects

By the end of class, you will have:
An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Writers and editors need to create and edit content online, but thanks to advanced content management systems, you don’t need programming knowledge to do it.

Whether you are looking to implement a content management system, or CMS, for a personal project or need to get up to speed for your job, this class will give you hands-on experience working with WordPress and Drupal, two of the leading content management systems. You'll learn and practice the standard features you’ll encounter in any content management system.  

In this class, you will learn how to:

• Navigate WordPress and Drupal
• Make the most of the features of a WYSIWYG editor
• Prepare and publish online content, incorporating links, photos, keywords, and related content
• Use shortcuts and additional features to get the most out of a CMS
• Understand the differences among content management platforms, and how to know which is right for you

By the end of class, you will have:
A thorough understanding of how to navigate a content management system and experience creating, editing, and publishing content.

 WHAT: Explore challenges and opportunities impacting technologists

Have a question? Email us at events@mediabistro.com or call (212) 547-7867.

DETAILS

SemTechBiz 2013 is the most authoritative conference on semantic technology for enterprise computing professionals. It covers every major technology and application are you'll need to know. Click here to go to the SemTechBiz site for the complete program.

DETAILS

You’ve mastered writing and editing for publications. But can you crop and resize photos, navigate a content management system, or understand what makes a great user experience?

Thanks to improvements in computer software and content management systems, you don’t have to be a web developer or tech person to create dynamic digital content. Through assignments and discussions, you will learn how to think past the written word and create content that is multi-dimensional and editorially relevant, uses the web to its full potential, create stories that have social media campaigns built in, and increases your value as an employee.

In this class, you will learn how to:

• Navigate and create content in a basic Content Management System, such as WordPress
• Crop, resize, and optimize photos, create graphics, and enhance static text through basic HTML/CSS
• Understand what makes a user-friendly website and how to create UGC contests that maximize and enhance your social presence
• Know which web technologies to follow and which to ignore
• Measure effectiveness and revenue potential through traffic and user engagement analytics

By the end of class, you will have:
A thorough understanding of how to conceptualize, articulate, and execute digital content that enhances your site’s editorial mission and is technologically sound.

DETAILS

Are you struggling to make the transition from print to digital sales? With advertising budgets going increasingly online and mobile, this course will teach you the skills you need to stay ahead of the game. Learn the fundamentals of digital sales, including how ads are delivered and priced and how performance is tracked. You will develop a deeper understanding of industry terminology, standards, and trends. You’ll be able to craft competitive digital proposals and successfully manage their delivery.

In this class, you will learn how to:

• Create and sell competitive digital proposals
• Understand industry terminology, standards, and trends
• Analyze and measure the performance of ad campaigns
• Understand the client POV to create effective proposals
• Manage research and creative for digital ad campaigns

By the end of class, you will have:
A framework in place for selling digital ad campaigns.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

• Lessons: Learn new skills through video-based lessons
• Discussions: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Learn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We'll also  review proven Twitter techniques for yielding conversions into page views and actual sales.

You'll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening.

In this class, you will learn how to:

• Brand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy
• Optimize your follower count and increase your targeted audience
• Dissect the anatomy of a successful tweet
• Use TweetDeck, HootSuite, and other services to manage your tweet schedule
• Integrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence

By the end of class, you will have:
A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.

DETAILS

For details, see our AllFacebook Marketing Conference website.

CERTIFICATE Use this course to earn a certificate in Digital Journalism.

DETAILS

In this class, you'll learn how to translate news stories into fascinating multimedia packages. We'll take a look at the best multimedia news stories on the web and get a feel for how photos, audio, and video can enhance the written word. You'll come up with a story you think would best be told in a multimedia format and create original content for that package including photos, slideshows, and short video and audio pieces all published on your own blog showcasing your work.

Each week's assignments are designed to advance you toward the the completion of a published multimedia package. You'll need access to an audio/voice recorder, a digital camera, the capability to record video, and a computer with enough speed and space to download some software.

In this class, you will learn how to:

• Organize your story into a complete multimedia package
• Shoot video for the web
• Make an audiovisual slideshow
• Determine where to get free and/or cheap online software to create an at-home studio
• Build a multimedia portfolio on a blog

By the end of class, you will have:
A complete multimedia story package published on a blog showcasing your work.

The online classroom has several components:

• Lessons: Learn new skills through video lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Companies need content creators, marketers, consultants, and strategists who understand how to create well-designed, engaging websites and digital products. Learn how to apply the principles of user experience to increase engagement and turn visitors into loyal users and customers.

In this class, you will learn how to:

• Improve the usability of products and services
• Conduct user research to understand what your customers want
• Test and implement changes to your site or product
• Identify key performance indicators to meet business objectives and increase return on investment
• Audit your website and think from the perspective of the user

By the end of class, you will have:
A strategic plan to improve the usability of your website or digital product, and a firm understanding of best practices for user experience.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Learn the future and game growth and monetization on social and mobile platforms. For details, see our Inside Social Apps website.

DETAILS

Learn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We'll also  review proven Twitter techniques for yielding conversions into page views and actual sales.

You'll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening.

In this class, you will learn how to:

• Brand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy
• Optimize your follower count and increase your targeted audience
• Dissect the anatomy of a successful tweet
• Use TweetDeck, HootSuite, and other services to manage your tweet schedule
• Integrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence

By the end of class, you will have:
A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Remember Old Spice’s first video campaign? We do, and so do millions of other people. In this course, you’ll learn to use video as a marketing tool. We'll show you how to think of video as a key element of an online marketing campaign. Throught class, you’ll work on an outline of a video marketing campaign for your brand, business, or client. Learn ho to bring a social video campaign through all the product stages, from conception to execution to measuring success.

In this class, you will learn how to:

• Dissect and comprehend the elements that make a video go viral
• Understand what it takes to script, edit, and shoot a video
• Evaluate production costs and work within your budget
• Create a social video contest with user-generated content and tie it to marketing goals
• Assess the merits of VEVO, YouTube, Facebook, and BrightCove
• Measure the effectiveness of your video campaign

By the end of the class, you will have:
An outline for executing your own social video campaign and an understanding of the elements that go into creating a successful social video.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.

DETAILS

If you don't come up at the top of a search, your audience may never find you.

This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You'll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.

In this class, you will learn how to:

• Understand the difference between SEO and SEM
• Determine the most important factors of search rankings
• Report on web traffic and keep your website code clean
• Reach out to bloggers and other webmasters to have them link to your site
• Manage SEO and social media projects

By the end of class, you will have:
An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.