DETAILS

Learn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.

We'll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.

In this class, you will learn how to:

• Read analytics reports and interpret key performance indicators
• Use effective tagging, SEO writing, and responding to comments
• Integrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) 
• Monetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand
• Leverage your blog toward a larger platform, such as publishing, speaking, and consulting

By the end of class, you will have:
An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Learn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We'll also  review proven Twitter techniques for yielding conversions into page views and actual sales.

You'll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening.

In this class, you will learn how to:

• Brand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy
• Optimize your follower count and increase your targeted audience
• Dissect the anatomy of a successful tweet
• Use TweetDeck, HootSuite, and other services to manage your tweet schedule
• Integrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence

By the end of class, you will have:
A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.

DETAILS

In just three years since its launch, Pinterest has grown to 48.7 million users. If your brand isn’t properly reaching this audience, you’re missing out on a great marketing opportunity on the social visual platform.

In this webcast, Jennifer Gaonach, the former digital consumer marketing director for Conde Nast, will show you how her team has used Pinterest to reach new audiences as she presents a case study of Epicurious.com. 

You'll learn how to:

• Understand the key metrics of this marketing platform
• Create a Pinterest playbook
• Become a member of the Pinterest community
• Expand growth through group boards, sweepstakes, and contests
• Use new and upcoming features to stay ahead of the competition and get your content noticed by your audience

How this works:

• You'll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked
• You'll have the chance to ask questions and get advice from the speaker in real time
• You'll receive a copy of the speaker's presentation slides and access to a recording of the presentation

DETAILS

Learn the future and game growth and monetization on social and mobile platforms. For details, see our Inside Social Apps website.

DETAILS

• Lessons: Learn new skills through video-based lessons
• Discussions: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Learn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We'll also  review proven Twitter techniques for yielding conversions into page views and actual sales.

You'll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening.

In this class, you will learn how to:

• Brand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy
• Optimize your follower count and increase your targeted audience
• Dissect the anatomy of a successful tweet
• Use TweetDeck, HootSuite, and other services to manage your tweet schedule
• Integrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence

By the end of class, you will have:
A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

It's all over the news -- platforms like Kickstarter and IndieGoGo are making it possible to raise money through reward/donation crowdfunding. With so many developments in this new investment system, it's hard to keep up and understand how to get involved. 

In this webcast, David Marlett, executive director of the National Crowdfunding Association, will use examples from the audience to explain how just about any project can be successfully crowdfunded. David will also outline how upcoming legal changes will allow for equity crowdfunding and Reg D/accredited investor crowdfunding.

You'll learn how to:

• Choose the right platform and reach out to investors for your potential project
• Raise the right amount of money and provide appropriate investor rewards
• Identify entrepreneurs whose businesses might make good investments
• Understand upcoming legal changes that will affect crowdfunding

How this works:

• You'll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked
• You'll have the chance to ask questions and get advice from the speaker in real time
• You'll receive a copy of the speaker's presentation slides and access to a recording of the presentation

DETAILS

Remember Old Spice’s first video campaign? We do, and so do millions of other people. In this course, you’ll learn to use video as a marketing tool. We'll show you how to think of video as a key element of an online marketing campaign. Throught class, you’ll work on an outline of a video marketing campaign for your brand, business, or client. Learn ho to bring a social video campaign through all the product stages, from conception to execution to measuring success.

In this class, you will learn how to:

• Dissect and comprehend the elements that make a video go viral
• Understand what it takes to script, edit, and shoot a video
• Evaluate production costs and work within your budget
• Create a social video contest with user-generated content and tie it to marketing goals
• Assess the merits of VEVO, YouTube, Facebook, and BrightCove
• Measure the effectiveness of your video campaign

By the end of the class, you will have:
An outline for executing your own social video campaign and an understanding of the elements that go into creating a successful social video.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Since its launch in January 2013, Vine has added sound and motion to Twitter, making microblogging even more fun and interactive. These six-second videos are a great way to get noticed on the web and get the word out about your brand, project, or business. 

In this webcast, Gemma Craven, executive vice president and New York group director of Social@Ogilvy, will show you how her team has used Vine to demonstrate tricky concepts and bring information to life for brands like State Street asset management and Twitter’s own ad API. She’ll show you what works and what doesn’t work on Vine and answer your questions about how to make the video app work for you and your brand. 

You'll learn how to:

• Create Vine videos that will stand out and get noticed 
• Choose effective content and visuals that will work for your audience
• Write a script, storyboard, and shoot your video
• Use mentions and hashtags to draw attention to your Vines on Twitter 
• Embed Vine posts on the web to enhance your site

How this works:

• You'll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked
• You'll have the chance to ask questions and get advice from the speaker in real time
• You'll receive a copy of the speaker's presentation slides and access to a recording of the presentation

CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.

DETAILS

Thanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.

This course will show you how to write, edit, and produce engaging online content.

We'll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We'll also talk about the trends in online journalism and what they mean for professional writers and editors.

In this class, you will learn how to:

• Understand the basics of usability including rules to follow when creating your site
• Navigate your blog presence
• Use message boards, social networks, and online communities to find sources
• Come up with interactive elements for your Web content
• Understand emerging trends, including online video, social networking, and microblogging

By the end of class, you will have:
The skills to write engaging Web content that connects with readers and expands your audience. Students will also have the opportunity to get a clip published on About.com.

WHAT Conference & Workshop

CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing.

DETAILS

A blog can help you stand out, whether you're an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.

Learn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand. 

In this class, you will learn how to:

• Choose a blogging platform that's right for you
• Design, organize, and archive your blog using categories, tags, and photos
• Use effective tagging, SEO writing, and comment management to develop an audience
• Integrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)
• Build connections with your blogging community with link sharing

By the end of class, you will have:
A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Whether you work for a big brand, a start-up, a non-profit, or your own company, social media marketing is the best way to get your message directly to your audience. Social platforms and technologies constantly evolve, and it's crucial to understand latest trends to get the results you want before your competition does. 

In this intensive class -- limited to 12 students -- you'll work with a social media expert to refine your current social media marketing efforts, measure success, and plan ahead for new campaigns and projects. You'll evaluate recent efforts on Facebook, Twitter, LinkedIn, Google +, YouTube, Pinterest, Instagram, and other platforms to determine which new tools you should try and which ones you may want to defer.

In this class, you will learn how to:

• Analyze your audience to measure engagement and see how to connect more closely
• Assess and revise efforts to reach influencers, potential customers, and new markets
• Manage social media resources and balance your workload with tools for time management and scheduling
• Evaluate competition, determine which campaigns you should follow, and learn from examples

By the end of class, you will have:
A comprehensive social media strategy including a competitive analysis and an action plan for future success.

This class is purely workshop-based and does not contain written lectures.

Admission Requirements:
This class is for students who have completed Social Media Marketing Boot Camp or have a working knowledge of social media with a marketing plan in place for a company or project. Please apply with a note to explain your interest in this topic and the current status of your social media marketing efforts.

The online classroom has several components:

• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Google yourself or your business and see what comes up.  Good or bad, right or wrong, the information that’s found on the first two pages of your search results paints a vivid picture of who you are -- one that’s challenging to alter. So what do you do when what’s online is outdated, unbalanced, inaccurate, or misleading? And what's the best way to respond to criticism on Yelp or other posting sites?

You'll learn how to:

• Know what online reputation management is -- and isn’t -- and why it matters to everyone
• Turn feedback into benefits for businesses, consumers, and prosumers, from online reviews to social media
• Respond to commenters -- and what you should never do
• Learn from case studies from recent media disasters, including the Amy’s Bakery rant and the viral sorority girl email

How this works:

• You'll participate in a live video discussion with an expert speaker who will provide insights, case studies, and real-world examples of strategies that have worked
• You'll have the chance to ask questions and get advice from the speaker in real time
• You'll receive a copy of the speaker's presentation slides and access to a recording of the presentation

CERTIFICATE Use this course to earn a certificate in Social Media Marketing.

DETAILS

This class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your social media activity and make sense of the data you collect.

You'll learn how to sift through web analytics, Facebook Insights, and Twitter mentions in order to develop a comprehensive reporting and tracking system. We'll look at free and paid tools so no matter what your budget, you will have a strategy to measure results.

In this class, you will learn how to:

• Know which metrics matter to your brand
• Use web analytics to measure social media efforts
• Make use of the latest tools for measuring Twitter and Facebook
• Use shortcuts to measure and monitor your online activity
• Develop a social media measurement report

By the end of class, you will have:
A social media measurement report of your online activity and a comprehensive strategy to monitor and measure your social media efforts.

Admission Requirements:
Students should have access to web analytics and at least one social media presence.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Copy Editing, Digital Journalism, and Ad Copywriting.

DETAILS

Thanks to Facebook, Twitter, and blogs, almost anyone can publish content online. The trick is getting people to read what you write -- and pay you for doing it.

This course will show you how to write, edit, and produce engaging online content.

We'll discuss how to thrive in a high-tech medium with the editorial skills you already have. We’ll highlight the main differences between writing and editing for the Web versus print. We'll also talk about the trends in online journalism and what they mean for professional writers and editors.

In this class, you will learn how to:

• Understand the basics of usability including rules to follow when creating your site
• Navigate your blog presence
• Use message boards, social networks, and online communities to find sources
• Come up with interactive elements for your Web content
• Understand emerging trends, including online video, social networking, and microblogging

By the end of class, you will have:
The skills to write engaging Web content that connects with readers and expands your audience. Students will also have the opportunity to get a clip published on About.com.

DETAILS

• Lessons: Learn new skills through video-based lessons
• Discussions: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Learn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.

We'll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.

In this class, you will learn how to:

• Read analytics reports and interpret key performance indicators
• Use effective tagging, SEO writing, and responding to comments
• Integrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) 
• Monetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand
• Leverage your blog toward a larger platform, such as publishing, speaking, and consulting

By the end of class, you will have:
An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions