Whether you're a brand manager, marketer, copywriter, or public relations representative, this course will give you the tools to create powerful, seamless messages across multiple platforms  and determine the most effective ways to communicate with your company's customer. Learn how and why people become loyal to certain brands and how to make adjustments that keep the company evolving along with the customer.

• Identify core values & brand DNA
• Pinpoint key competitors and conduct a SWAP analysis
• Tell a seamless brand story across all collateral
• Develop social media, email, and loyalty strategies
• Know when brand partnership is an appropriate strategy

A brand writing dossier that includes a mission statement, a repositioning brief, email and social media examples, a sample press release, and a marketing proposal.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

Whether you're a brand manager, marketer, copywriter, or public relations representative, this course will give you the tools to create powerful, seamless messages across multiple platforms and determine the most effective ways to communicate with your company's customer. Learn how and why people become loyal to certain brands and how to make adjustments that keep the company evolving along with the customer.

• Identify core values and brand DNA
• Pinpoint key competitors and conduct a SWOT analysis
• Tell a seamless brand story across all collateral
• Develop social media, email, and loyalty strategies
• Know when brand partnership is an appropriate strategy

A brand writing dossier that includes a mission statement, a repositioning brief, email and social media examples, a sample press release, and a marketing proposal.

Whether you're a brand manager, marketer, copywriter, or public relations representative, this course will give you the tools to create powerful, seamless messages across multiple platforms  and determine the most effective ways to communicate with your company's customer. Learn how and why people become loyal to certain brands and how to make adjustments that keep the company evolving along with the customer.

• Identify core values & brand DNA
• Pinpoint key competitors and conduct a SWAP analysis
• Tell a seamless brand story across all collateral
• Develop social media, email, and loyalty strategies
• Know when brand partnership is an appropriate strategy

A brand writing dossier that includes a mission statement, a repositioning brief, email and social media examples, a sample press release, and a marketing proposal.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions