CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing.

DETAILS

A blog can help you stand out, whether you're an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.

Learn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand. 

In this class, you will learn how to:

• Choose a blogging platform that's right for you
• Design, organize, and archive your blog using categories, tags, and photos
• Use effective tagging, SEO writing, and comment management to develop an audience
• Integrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)
• Build connections with your blogging community with link sharing

By the end of class, you will have:
A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Learn how to connect with other bloggers via social media efforts, continue to maintain your blog so search engines rank its relevancy, and how to write for the search engines.

We'll also review how to use your blog to leverage new career opportunities -- be it speaking on a panel, publishing an ebook, or consulting for major brands.

In this class, you will learn how to:

• Read analytics reports and interpret key performance indicators
• Use effective tagging, SEO writing, and responding to comments
• Integrate social media platforms (Twitter, Facebook, LinkedIn, YouTube) 
• Monetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand
• Leverage your blog toward a larger platform, such as publishing, speaking, and consulting

By the end of class, you will have:
An understanding of how to use analytics to improve your content and a content plan for increasing traffic and exposure.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing.

DETAILS

A blog can help you stand out, whether you're an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.

Learn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand. 

In this class, you will learn how to:

• Choose a blogging platform that's right for you
• Design, organize, and archive your blog using categories, tags, and photos
• Use effective tagging, SEO writing, and comment management to develop an audience
• Integrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)
• Build connections with your blogging community with link sharing

By the end of class, you will have:
A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Food blogging has launched careers. Just ask Julie Powell, who's used her food blog to land a book deal and the film Julie & Julia. 

In this class, we’ll review the fundamentals of food writing including establishing tone, sensory details, and highlighting taste. We'll also discuss ways to apply these to the successful launch or update of your own food blog. 

We’ll cover the tenets of blogging strategy so you can use your food blog to join an online community, position yourself as an authority, and land writing jobs at food publications. 

In this class, you will learn how to:

• Craft an engaging, clear blog post optimized for search 
• Develop a mission statement and theme for your blog
• Integrate photo, video, social, and interactive media into your content strategy
• Use your blog to land writing jobs for food magazines, websites, and publications 
• Build connections with other food bloggers through link sharing 

By the end of class, you will have: 
A food blog complete with a mission statement, posts, and a content plan.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions