CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

DETAILS

In this class, you'll learn essential copywriting terms and techniques. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.

Class will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads.

In this class, you will learn how to:

• Work with graphics and photos to make a complete ad
• Write benefit-driven headlines and body copy 
• Write for various advertising media: print, collateral, web, outdoor, and direct mail
• Write and work from a creative brief
• Jumpstart your ad portfolio and look for jobs

By the end of class, you will have:
Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

DETAILS

From information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.

Through weekly assignments, you'll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.

In this class, you will learn how to:

• Write benefit-driven web copy that's both engaging and succinct
• Create copy for social networks and curated content for branded communities
• Talk with art directors about new digital options
• Figure out which media (traditional or new) is best for your marketing message
• Adapt your style for social media messaging, mobile content, or a proper landing page

By the end of class, you will have:
Experience (and portfolio samples) to apply to web, mobile and social media copywriting.

• Lessons: Learn new skills through written lessons
• Discussions: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

DETAILS

• Lessons: Learn new skills through video-based lessons
• Discussions: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

DETAILS

If you're a junior to mid-level copywriter or marketing professional who wants to expand your skills, this class will focus on how to improve your ad writing across print, web, mobile, and social platforms to create new clips, manage relationships with art directors, and land more work.

In this class, you will learn how to:

• Create concise messages that conquer short attention spans and distractions
• Draft concise messages that conquer short attention spans and distractions
• Differentiate between ad and promo writing
• Use SEO basics to improve visibility of client work
• Brainstorm and collaborate with art directors, account managers, and other copywriters

By the end of class, you will have:
Two to four samples to add to your portfolio immediately.

Admission Requirements:
Students should have completed Copywriting: Creative Ad Writing or have proven ad experience. Apply with a note to explain your interest in this topic and your previous copywriting experience.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

DETAILS

In this class, you'll learn essential copywriting terms and techniques. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.

Class will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads.

In this class, you will learn how to:

• Work with graphics and photos to make a complete ad
• Write benefit-driven headlines and body copy 
• Write for various advertising media: print, collateral, web, outdoor, and direct mail
• Write and work from a creative brief
• Jumpstart your ad portfolio and look for jobs

By the end of class, you will have:
Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio.

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

DETAILS

From information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.

Through weekly assignments, you'll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.

In this class, you will learn how to:

• Write benefit-driven web copy that's both engaging and succinct
• Create copy for social networks and curated content for branded communities
• Talk with art directors about new digital options
• Figure out which media (traditional or new) is best for your marketing message
• Adapt your style for social media messaging, mobile content, or a proper landing page

By the end of class, you will have:
Experience (and portfolio samples) to apply to web, mobile and social media copywriting.

• Lessons: Learn new skills through written lessons
• Discussions: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

DETAILS

From information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.

Through weekly assignments, you'll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.

In this class, you will learn how to:

• Write benefit-driven web copy that's both engaging and succinct
• Create copy for social networks and curated content for branded communities
• Talk with art directors about new digital options
• Figure out which media (traditional or new) is best for your marketing message
• Adapt your style for social media messaging, mobile content, or a proper landing page

By the end of class, you will have:
Experience (and portfolio samples) to apply to web, mobile and social media copywriting.

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

DETAILS

In this class, you'll learn essential copywriting terms and techniques. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.

Class will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads.

In this class, you will learn how to:

• Work with graphics and photos to make a complete ad
• Write benefit-driven headlines and body copy 
• Write for various advertising media: print, collateral, web, outdoor, and direct mail
• Write and work from a creative brief
• Jumpstart your ad portfolio and look for jobs

By the end of class, you will have:
Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

DETAILS

From information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.

Through weekly assignments, you'll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.

In this class, you will learn how to:

• Write benefit-driven web copy that's both engaging and succinct
• Create copy for social networks and curated content for branded communities
• Talk with art directors about new digital options
• Figure out which media (traditional or new) is best for your marketing message
• Adapt your style for social media messaging, mobile content, or a proper landing page

By the end of class, you will have:
Experience (and portfolio samples) to apply to web, mobile and social media copywriting.

• Lessons: Learn new skills through written lessons
• Discussions: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

All classes are available online, with select classes also offered in NYC.

WHAT Six courses leading to a complete skill set in copywriting. Plus AvantGuild membership and a Freelance Marketplace listing.

DETAILS

Learn how to write razor-sharp ad copy, build a brilliant portfolio, and create a career in advertising in our Ad Copywriting Certificate Program. 

As you progress through a range of copywriting classes, you'll discover how new media is creating new opportunities for creative writers in content of all kinds. 

Students in the program also get access to Freelance Marketplace and AvantGuild.

By the end of the program, you will be able to:

• Write copy for all advertising media
• Develop a unique brand voice and message
• Create a portfolio to showcase your work

Course of Study

The certificate is awarded to students who successfully complete the 4 required courses and 2 electives within one year. Students receive a letter of completion and certificate suitable for display.

Required Courses

• Copywriting: Creative Ad Writing
• Copywriting for the Web
• Copywriting: Advanced
• Brand Writing

Choose Two Electives

• Copywriting for the Web: Advanced
• Adobe Illustrator
• Search and Online Marketing 
• Writing and Editing for the Web
• Web Analytics

Additional Resources

The Mediabistro Ad Copywriting Certificate Program includes access for 12 months to the following resources:

• Freelance Marketplace
  Showcase your work and get jobs from managers who need to fill editorial assignments.
• AvantGuild
  Make your professional life a little easier and a lot more productive with premium access to mediabistro.com's career-focused resources, editorial content, discounts, and other member benefits.

Admission and Enrollment

Students have 2 certificate options.

1) Enroll in each required class separately and apply for the certificate when you have completed all requirements.

2) Enroll in the full program for $1650. Only program enrollees receive priority notice about upcoming courses, expedited enrollment, 1 year of access to , Freelance Marketplace and AvantGuild.

Courses must be completed within one calendar year. Questions? Email us.