DETAILS

For details, see our AllFacebook Marketing Conference website.

WHAT Conference & Workshop

CERTIFICATE Use this course to earn a certificate in Digital Marketing, Ad Copywriting, and Social Media Marketing.

DETAILS

Facebook marketing strategy goes beyond getting Likes.

In this course, you'll learn how to apply proven Facebook marketing strategies and techniques, build a fan base, and grow your business with a meaningful Facebook presence. We'll look at best practices to see what works, and explore how to effectively use Facebook to bring your business the best returns.

In this class, you will learn how to:

• Set up and enhance your company Facebook page
• Understand best practices for marketing through Facebook and how to measure its success
• Analyze data using Facebook Insights
• Execute a monthly content strategy
• Incorporate Facebook applications into your marketing strategy with the new open action verb graph

By the end of class, you will have:
A Facebook marketing strategy and a clear understanding of how to reach customers using the site.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions