DETAILS

There’s a world of publishing opportunities available to food writers in print, websites, blogs, and review sites. The key is knowing where to look for assignments and how to make the most of opportunities.

In this intensive class, we’ll review online and print publications where you can pitch your work –- and how to land assignments that will get attention from foodies. You’ll learn the anatomy of a successful food piece, how to conceive of story ideas, and how to create a portfolio. We’ll discuss steps to build authority in the food writing community, including creating a food blog or website, and how doing so can leverage your personal brand.

Students will leave class with the confidence to kick-start their food writing career and a complete portfolio of articles.

In this class, you will learn how to:

• Create a portfolio to showcase your work and build name recognition
• Read a food magazine or website with a critical eye
• Draft a pitch that gets an editor’s attention
• Adapt your writing to different platforms
• Position yourself as an authority

By the end of class, you will have:
A complete portfolio including a news product, interview, profile of a food personality, restaurant roundup, travel piece, and food blog entry.

Students who have taken this class have been published in:
The NY Daily News, The Boston Globe, Time Out NY, the Village Voice, Relish, Vegetarian Times, Clean Eating, Edible Queens, and more.

DETAILS

Food blogging has launched careers. Just ask Julie Powell, who's used her food blog to land a book deal and the film Julie & Julia. 

In this class, we’ll review the fundamentals of food writing including establishing tone, sensory details, and highlighting taste. We'll also discuss ways to apply these to the successful launch or update of your own food blog. 

We’ll cover the tenets of blogging strategy so you can use your food blog to join an online community, position yourself as an authority, and land writing jobs at food publications. 

In this class, you will learn how to:

• Craft an engaging, clear blog post optimized for search 
• Develop a mission statement and theme for your blog
• Integrate photo, video, social, and interactive media into your content strategy
• Use your blog to land writing jobs for food magazines, websites, and publications 
• Build connections with other food bloggers through link sharing 

By the end of class, you will have: 
A food blog complete with a mission statement, posts, and a content plan.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions