CERTIFICATE Use this course to earn a certificate in Public Relations.

DETAILS

In PR, the relationships you create with editors, reporters, bloggers, and producers can make or break your next campaign.

Learn how to target and pitch top media outlets and events, prep your client for appearances and interviews to make sure their message gets through, and establish your clients as reliable sources to ensure repeat bookings and interviews.

In this class, you will learn how to:

• Pitch contacts using media lists, online databases, blogs, and social media
• Understand what producers, news editors, and segment bookers look for
• Master the media interview, from understanding types of interviews to developing questions and responses
• Develop and write briefing documents and talking points that keep your client on message
• Follow up to land repeat appearances and build lasting relationships

By the end of class, you will have:
A tailored media list, along with a custom pitch, briefing document, and sample questions and answers.

The online classroom has several components:

• Lessons: Learn new skills through written lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Public Relations.

DETAILS

To start or grow your public relations business, you need to land new accounts, manage existing clients, and exceed expectations. Learn how to approach the business development process, develop and qualify prospects, respond to prospects’ needs, create a winning pitch, and close faster.

In this class, you will learn how to:

• Find, target, and qualify new business leads
• Launch a sales campaign and lead prospects through the path to closing
• Prepare winning sales presentations and deliver your pitch
• Use digital media to enhance your network
• Sell add-on services to existing clients for increased revenue

By the end of class, you will have:
The skills to win business, qualify leads, and close new accounts. You'll also know how to structure client relationships, account for scope creep, and offer additional services to maximize returns.

The online classroom has several components:

• Lessons: Learn new skills through writtenand video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Public Relations.

DETAILS

Over the last decade, we've seen an unprecedented surge of interest in public relations that is creating an incredible abundance of PR jobs in firms, corporations, non-profits, and consulting.

In this course, learn how to break into PR, enhance your skills, and develop PR programs. You'll also find out everything you need know to get that all-important first job.

In this class, you will learn how to:

• Develop a targeted, tactical PR plan that generates results
• Write dynamic biographies for yourself, your clients, and your associates
• Execute a targeted media outreach program geared to the needs of your client
• Draft attention-getting media pitch letters
• Distribute a news release

By the end of class, you will have:
A tactical public relations plan, a corporate biography, and a news release you can use in job interviews.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Public Relations.

DETAILS

In this course, learn how to develop online video, make social media updates, and display multimedia content that will spread your message and reach in all the right places. We’ll also look at keyword search and SEO as it applies to public relations to ensure that your client or organization lands at the top of search results.

In this class, you will learn how to:

• Optimize your use of key social media tools including Twitter, Facebook, YouTube, and smaller niche tools
• Produce and package multimedia digital press releases
• Use keywords to get top search engine rankings
• Find, reach, and pitch key bloggers and influencers
• Measure and track your social outreach efforts

By the end of class, you will have:
A multimedia press release, a list of leading industry bloggers to pitch, and a strategic plan for improving your client’s reach using SEO and social media.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Public Relations.

DETAILS

To start or grow your public relations business, you need to land new accounts, manage existing clients, and exceed expectations. Learn how to approach the business development process, develop and qualify prospects, respond to prospects’ needs, create a winning pitch, and close faster.

In this class, you will learn how to:

• Find, target, and qualify new business leads
• Launch a sales campaign and lead prospects through the path to closing
• Prepare winning sales presentations and deliver your pitch
• Use digital media to enhance your network
• Sell add-on services to existing clients for increased revenue

By the end of class, you will have:
The skills to win business, qualify leads, and close new accounts. You'll also know how to structure client relationships, account for scope creep, and offer additional services to maximize returns.

The online classroom has several components:

• Lessons: Learn new skills through writtenand video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

All classes are available online, with select classes also offered in NYC.

WHAT Six courses leading to a complete skill set in public relations. Plus AvantGuild membership and a Freelance Marketplace listing.

DETAILS

Mediabistro's Public Relations Certificate Program provides extensive practical training in the expanding field of PR. You'll progress through our series of public relations classes and learn how to use social media to spread your message. In the electives of your choice, you'll learn more about blogging or branding. By the end of the program, you'll know how to get maximum results for your client, your product, or personal brand.

You'll also get access to Freelance Marketplace and AvantGuild.

Mediabistro is the premier online education program for media professionals. When you graduate from the program, you will receive certification that will enhance your resume -- and your job prospects. 

By the end of the program, you will be able to:

• Produce clear, succinct press releases, pitch letters, media advisories, and other marketing materials
• Target and pitch top media outlets
• Understand how to use online distribution platforms to reach your audience and develop your client base

Course of Study

The certificate is awarded to students who successfully complete the 4 required courses and 2 electives within one year. Students receive a letter of completion and certificate suitable for display.  

Required Courses

• Public Relations
• Public Relations: Media Training and Relations
• Public Relations: New Business Development
• Public Relations: Incorporating Social Media and Multimedia

Choose Two Electives

• Social Media 101 or Social Media Marketing Boot Camp
• Brand Writing
• Speechwriting
• Event Planning
• Email Marketing

Additional Resources

The Mediabistro Public Relations Certificate Program includes access for 12 months to the following mediabistro.com resources:

• Freelance Marketplace
  Showcase your work and get jobs from managers who need to fill editorial assignments.
• AvantGuild
  Make your professional life a little easier and a lot more productive with premium access to mediabistro.com's career-focused resources, editorial content, discounts, and other member benefits.

Admission and Enrollment

Students have 2 certification options.

1) Enroll in each required class separately and apply for certification when you have completed all requirements.

2) Enroll in the full program for $1650. Only program enrollees receive priority notice about upcoming courses, expedited enrollment, 1 year of access to Freelance Marketplace and AvantGuild.

Courses must be completed within one calendar year. Questions? Email us.