CERTIFICATE Use this course to earn a certificate in Public Relations.

DETAILS

In this course, learn how to develop online video, make social media updates, and display multimedia content that will spread your message and reach in all the right places. We’ll also look at keyword search and SEO as it applies to public relations to ensure that your client or organization lands at the top of search results.

In this class, you will learn how to:

• Optimize your use of key social media tools including Twitter, Facebook, YouTube, and smaller niche tools
• Produce and package multimedia digital press releases
• Use keywords to get top search engine rankings
• Find, reach, and pitch key bloggers and influencers
• Measure and track your social outreach efforts

By the end of class, you will have:
A multimedia press release, a list of leading industry bloggers to pitch, and a strategic plan for improving your client’s reach using SEO and social media.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Whether you work for a big brand, a start-up, a non-profit, or your own company, social media marketing is the best way to get your message directly to your audience. Social platforms and technologies constantly evolve, and it's crucial to understand latest trends to get the results you want before your competition does. 

In this intensive class -- limited to 12 students -- you'll work with a social media expert to refine your current social media marketing efforts, measure success, and plan ahead for new campaigns and projects. You'll evaluate recent efforts on Facebook, Twitter, LinkedIn, Google +, YouTube, Pinterest, Instagram, and other platforms to determine which new tools you should try and which ones you may want to defer.

In this class, you will learn how to:

• Analyze your audience to measure engagement and see how to connect more closely
• Assess and revise efforts to reach influencers, potential customers, and new markets
• Manage social media resources and balance your workload with tools for time management and scheduling
• Evaluate competition, determine which campaigns you should follow, and learn from examples

By the end of class, you will have:
A comprehensive social media strategy including a competitive analysis and an action plan for future success.

This class is purely workshop-based and does not contain written lectures.

Admission Requirements:
This class is for students who have completed Social Media Marketing Boot Camp or have a working knowledge of social media with a marketing plan in place for a company or project. Please apply with a note to explain your interest in this topic and the current status of your social media marketing efforts.

The online classroom has several components:

• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

CERTIFICATE Use this course to earn a certificate in Social Media Marketing.

DETAILS

This class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your social media activity and make sense of the data you collect.

You'll learn how to sift through web analytics, Facebook Insights, and Twitter mentions in order to develop a comprehensive reporting and tracking system. We'll look at free and paid tools so no matter what your budget, you will have a strategy to measure results.

In this class, you will learn how to:

• Know which metrics matter to your brand
• Use web analytics to measure social media efforts
• Make use of the latest tools for measuring Twitter and Facebook
• Use shortcuts to measure and monitor your online activity
• Develop a social media measurement report

By the end of class, you will have:
A social media measurement report of your online activity and a comprehensive strategy to monitor and measure your social media efforts.

Admission Requirements:
Students should have access to web analytics and at least one social media presence.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

DETAILS

Learn best practices for Facebook, LinkedIn, Twitter, Google+, Foursquare, YouTube, and Flickr. For details, see our Social Media 101 website.

More advanced students who want to create a social media strategy should consider our Social Media Marketing Boot Camp. 

All classes are available online, with select classes also offered in NYC.

WHAT Twelve courses leading to a complete skill set in social media marketing. Plus AvantGuild membership and a Freelance Marketplace listing.

DETAILS

Mediabistro's Master Certificate in Social Media Marketing provides hands-on training in the practical and strategic components of social media marketing. Students complete 10 required courses and two electives to earn a professional certificate from Mediabistro’s leading digital media education program.

Benefits include access to Freelance Marketplace and AvantGuild.

Mediabistro is the premier online education program for media professionals. When you complete the program, you will receive a certificate that will enhance your resume -- and your job prospects.

By the end of the program, you will be able to:

• Create and maintain a social media marketing strategy across multiple platforms
• Analyze and report on pertinent data to measure engagement and return on investment
• Implement customer acquisition plans across a company

Course of Study

The certificate is awarded to students who successfully complete the 10 required courses and two electives within 18 months. Students receive a letter of completion and certificate suitable for display.  

Required Courses

• Twitter Marketing
• Facebook Marketing or Facebook Marketing Intensive
• Online Marketing
• Social Media Marketing Boot Camp
• Search and Online Marketing
• Web Analytics
• Web Analytics: Advanced
• Social Media Metrics
• Email Marketing
• Community Management

Choose Two Electives

• Blogging
• Digital Project Management
• Strategic Mobile Marketing
• Sports Event Marketing
• Social Media 101 

Additional Resources

The Mediabistro Social Media Certificate Program includes access for 18 months to the following Mediabistro resources:

• AvantGuild
  Make your professional life a little easier and a lot more productive with premium access to Mediabistro.com's career-focused resources, editorial content, discounts, and other member benefits.
• Freelance Marketplace 
  Showcase your professional work samples in a marketplace for media people.

Admission and Enrollment

Students have 2 certification options.

1) Enroll in each required class separately and apply for certification when you have completed all requirements.

2) Enroll in the full program for $3200. Only program enrollees receive priority notice about upcoming courses, expedited enrollment, 1 year of access to Freelance Marketplace and AvantGuild.

Courses must be completed within 18 months of enrollment. Questions? Email us.

All classes are available online, with select classes also offered in NYC.

WHAT Six courses leading to a complete skill set in social media. Plus AvantGuild membership and a Freelance Marketplace listing.

DETAILS

Mediabistro's Social Media Certificate Program provides hands-on training in the practical and strategic components of social media. You’ll learn the social media sites and measurement tools available today, techniques for driving engagement, and how to use these social platforms to develop a multifaceted strategy that enhances your business or personal brand.

You'll also get access to Freelance Marketplace and AvantGuild.

Mediabistro is the premier online education program for media professionals. When you graduate from the program, you will receive certification that will enhance your resume -- and your job prospects.

By the end of the program, you will be able to:

• Manage your social presence on Facebook, Twitter, LinkedIn, Google+, Foursquare, YouTube, and more
• Connect with an online audience in a way that’s authentic and meaningful
• Develop and execute a social media strategy for your personal or professional use
• Set strategic goals to measure your success

Course of Study

The certificate is awarded to students who successfully complete the 4 required courses and 2 electives within one year. Students receive a letter of completion and certificate suitable for display.  

Required Courses

• Twitter Marketing
• Social Media Marketing Boot Camp
• Social Media Marketing: Master Class
• Facebook Marketing or Facebook Marketing Intensive

Choose Two Electives

• Social Media Metrics
• Community Management
• Blogging
• Search and Online Marketing
• Digital Project Management

Additional Resources

The Mediabistro Social Media Certificate Program includes access for 12 months to the following mediabistro.com resources:

• Freelance Marketplace
  Showcase your work and get jobs from managers who need to fill editorial assignments.
• AvantGuild
  Make your professional life a little easier and a lot more productive with premium access to mediabistro.com's career-focused resources, editorial content, discounts, and other member benefits.

Admission and Enrollment

Students have 2 certification options.

1) Enroll in each required class separately and apply for certification when you have completed all requirements.

2) Enroll in the full program for $1650. Only program enrollees receive priority notice about upcoming courses, expedited enrollment, 1 year of access to Freelance Marketplace and AvantGuild.

Courses must be completed within one calendar year. Questions? Email us.