DETAILS

Learn how to maximize the impact Twitter can have on your business or personal brand. You’ll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We’ll cover essential skills including how to filter out the noise and focus on meaningful dialogue that’s appropriate for your business. We’ll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We'll also  review proven Twitter techniques for yielding conversions into page views and actual sales.

You'll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you’re reaching your followers when they’re listening.

In this class, you will learn how to:

• Brand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy
• Optimize your follower count and increase your targeted audience
• Dissect the anatomy of a successful tweet
• Use TweetDeck, HootSuite, and other services to manage your tweet schedule
• Integrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence

By the end of class, you will have:
A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions