WHEN 4 weeks, November 30 - December 21 Chats Mondays, 10-11 pm ET WHERE Online. Click here for more information. LEVEL Advanced CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate. PRICE $350 ($325 for ) more info Add to Calendar iCal | Outlook

Details

The swell of interest in public relations, unmatched by any other branch of marketing, has created an unprecedented number of opportunities in PR firms, corporations, non-profits, and consulting. But how do you take advantage of these growing opportunities? This class is designed for those who understand the basics of PR and want an introduction to the more specialized areas of crisis communications, conferences, and social media. You will gain the skills you need to climb the PR ladder.

Admission Requirements:
This class is designed for professionals with PR experience. Please submit a letter of interest (including a brief work history).

(Beginners: If you want learn how to write pitch letters, news releases, and PR plans, check out our Intro to Public Relations class.)

The online classroom has several interactive components:

• Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
• Students post completed assignments for feedback and discussion by the instructor and class.
• Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
• Technical support is available from mediabistro.com staff.

Course Syllabus

PR: From Crisis Communications to Social Media (PDF) View a sample syllabus for this class here.

Related

View all offerings in

Career

|

Public Relations

|

Advertising & Marketing

Instructor Bio

S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with nearly twenty years of experience. She manages and writes marketing and public relations communications for clients including IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. S.j also writes feature articles for leading publications, including The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book, and delivers executive training seminars to organizations including The Association of Journalists.

S.j Sebellin-Ross's Courses
Intro to Public Relations – (Class starts December 7)
Intro to Public Relations – (Class starts January 11)
Public Relations: From Crisis Communications to Social Media – (Class starts November 30)
Public Relations: Plans and Press – (Class starts February 22)

Testimonials

S.j is deeply knowledgeable in the public relations field. She displays a genuine concern for her students and their growth professionally. I hope to take additional courses with her in the future! -- Tim Pulice

"S.j gave me the necessary tools to assist me in my career goals. No question was turned down." -- Ebony Clark

"This class was an incredible learning experience. I learned a lot and definitely plan to take more classes." -- Robin Ochoa

"S.j. is constructively critical, presents thorough and easy-to-follow lectures, and offers timely and actionable responses to assignments and questions. All around great." -- Maayan Heller

"S.j. was great! She was candid and informative, but with a fun sense of humor." -- Gloria Krupa

"S.j. was an engaging instructor who obviously knows her stuff! She presents information succinctly and answered my many questions with grace and wit." -- Jessica Sellers

"S.j. made the course very worthwhile. She really knows PR and was direct and targeted in her instruction and comments." -- Elizabeth Tober Lyon

"S.j. delivers a suitcase full of useful tools for her students to carry with them in the world of PR." -- Tamryn Hennessy

"There isn't a question that S.j. struggles to answer! She offers relevant, effective feedback on assignments and chat sessions that have the feel of breezy, stimulating coffee shop conversation." -- Jessica Wangsness

"I loved taking this class with S.j. I obtained an internship at a PR firm in NY before the class ended." -- Tracey Boyd

"S.j. was very knowledgeable and produced great lectures. She gave me new tools that I put into immediate use. I look forward to taking more courses with her." -- Tiana Webb-Evans

"S.j oozes knowledge and information about today's media industry. Her classes are concise and very informative and will serve me as a reference for years to come." -- Mark Stokes

"S.j. is a great instructor who helped break down the basics. Great course -- two thumbs up!" - Lorna Umphrey

"S.j. was great! She really knows her stuff and gave great advice both on the writing and career aspects of PR." -- Jeanette Khan

WHEN 4 weeks, December 7 - January 11 Online Chats Mondays, 8-9 pm ET WHERE Online. Click here for more information. LEVEL Intro CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate. PRICE $350 ($325 for ) more info Add to Calendar iCal | Outlook

Details

Over the last decade, we've seen an unprecedented surge of interest in public relations. But what are the key skills every PR firm is looking for? This class is designed for those wanting to break into PR, enhance their skills, and develop PR programs. You will learn everything you need to help land that all-important first job.

The online classroom has several interactive components:

• Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
• Students post completed assignments for feedback and discussion by the instructor and class.
• Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
• Technical support is available from mediabistro.com staff.

Course Syllabus

Intro to Public Relations (PDF) View a sample syllabus for this class here.

Related

View all offerings in

Public Relations

Instructor Bio

S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with nearly twenty years of experience. She manages and writes marketing and public relations communications for clients including IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. S.j also writes feature articles for leading publications, including The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book, and delivers executive training seminars to organizations including The Association of Journalists.

S.j Sebellin-Ross's Courses
Intro to Public Relations – (Class starts December 7)
Intro to Public Relations – (Class starts January 11)
Public Relations: From Crisis Communications to Social Media – (Class starts November 30)
Public Relations: Plans and Press – (Class starts February 22)

Testimonials

S.j is deeply knowledgeable in the public relations field. She displays a genuine concern for her students and their growth professionally. I hope to take additional courses with her in the future! -- Tim Pulice

"S.j gave me the necessary tools to assist me in my career goals. No question was turned down." -- Ebony Clark

"This class was an incredible learning experience. I learned a lot and definitely plan to take more classes." -- Robin Ochoa

"S.j. is constructively critical, presents thorough and easy-to-follow lectures, and offers timely and actionable responses to assignments and questions. All around great." -- Maayan Heller

"S.j. was great! She was candid and informative, but with a fun sense of humor." -- Gloria Krupa

"S.j. was an engaging instructor who obviously knows her stuff! She presents information succinctly and answered my many questions with grace and wit." -- Jessica Sellers

"S.j. made the course very worthwhile. She really knows PR and was direct and targeted in her instruction and comments." -- Elizabeth Tober Lyon

"S.j. delivers a suitcase full of useful tools for her students to carry with them in the world of PR." -- Tamryn Hennessy

"There isn't a question that S.j. struggles to answer! She offers relevant, effective feedback on assignments and chat sessions that have the feel of breezy, stimulating coffee shop conversation." -- Jessica Wangsness

"I loved taking this class with S.j. I obtained an internship at a PR firm in NY before the class ended." -- Tracey Boyd

"S.j. was very knowledgeable and produced great lectures. She gave me new tools that I put into immediate use. I look forward to taking more courses with her." -- Tiana Webb-Evans

"S.j oozes knowledge and information about today's media industry. Her classes are concise and very informative and will serve me as a reference for years to come." -- Mark Stokes

"S.j. is a great instructor who helped break down the basics. Great course -- two thumbs up!" - Lorna Umphrey

"S.j. was great! She really knows her stuff and gave great advice both on the writing and career aspects of PR." -- Jeanette Khan

WHEN Friday, December 11, 10 am-4 pm WHERE New York (Midtown East) This course is ideal for PR, marketing, and communications professionals, agents, lawyers, entrepreneurs, non-profits, and anyone who wants to learn how to put out media fires. Lunch will be provided. PRICE $349 ($324 for ) more info Add to Calendar iCal | Outlook

Details

You never know when a crisis will hit, but you do know that it will require immediate action. A quick but uncoordinated response can backfire. Worse, you could say nothing at all. But there are steps you can take to protect, improve, and manage your company's perception in the media and the public.

Course Syllabus

Crisis Communications (PDF) View a sample syllabus for this class here.

Related

View all offerings in

Digital Media & Tech

|

Career

|

Public Relations

|

New York, NY

Instructor Bio

As an investigative producer, Mark Macias has worked inside the legal departments of NBC, CBS, American Journal, and Inside Edition. He is an expert on which investigative and consumer stories should be killed, aired, or altered. In his work, he has taken on small businesses, public corporations, attorneys, and business owners in local and national news outlets.

As the senior producer of special projects at WCBS, Mark pursued stories on a former US Congressman, national rental car agencies, public corporations, restaurant chains, small business owners, and government. He also produced stories for the consumer unit franchise 3 On Your Side. He has also also worked at WNBC as executive producer of special projects, where he oversaw and managed the consumer, medical, and investigative units. He was responsible for keeping legal counsel apprised of any stories that could potentially result in litigation.

Mark is the author of Beat the Press: Your Guide to Managing the Media (www.BeatthePressBook.com), which reveals overt and covert tactics to deal with any communications situation. He has received five Emmy nominations.

Mark Macias's Courses
Crisis Communications: One-Day Intensive – New York

Testimonials

Mark really knows what he is talking about. His course was particularly helpful for pitching TV ideas. -- Jip Golden

"Mark was a fantastic instructor. He knows his stuff, keeps it interesting, and gave many examples during the course to illustrate concepts and keep the lessons relevant." -- Stephanie Grayson

WHEN: Monday, December 14, 6:30-10:30 pm WHERE New York (Midtown East) PRICE $125 ($100 for ) more info Add to Calendar iCal | Outlook

Details

From newsletters to daily correspondence, email is an increasingly important aspect of every business. If your message isn't clear, all the 24/7 access in the world won't help. Your words will lose their impact, or worse, be misunderstood.

In this one-day workshop, limited to 12 students, you'll learn how to write online business materials that really work. Through in-class exercises and lectures, you'll improve your copywriting skills as you learn tips and tricks for getting and keeping your reader's attention.

In this workshop you will learn how to:

• Write for reader comprehension
• Use a hook to compel your audience
• Write succinctly and with brevity
• Master most practical writing tasks in a corporate setting
• Transfer and apply your skills to on-the-job writing tasks

Related

View all offerings in

Career

|

Public Relations

|

New York, NY

Instructor Bio

Frances Trelease is an experienced business trainer and published author. She began her career as a print journalist before earning her MBA in marketing and management from the University of Connecticut. Today she specializes in customized training workshops in entrepreneurship, business ethics, and strategic marketing, helping clients realize their dreams of launching new ventures and reaching the right target audiences.

Her corporate clients include ESPN, Deloitte & Touche, ICA International, and Binding Brauerei, Inc. Her feature articles have been published in The New York Times, Corporate Connecticut Magazine, Fairfield County Business Journal, and Gannett Publications.

Frances Trelease's Courses
Business and Email Writing – New York

WHEN 4 weeks, January 11 - February 8 Online Chats Mondays, 8-9 pm ET WHERE Online. Click here for more information. LEVEL Intro CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate. PRICE $350 ($325 for ) more info Add to Calendar iCal | Outlook

Details

Over the last decade, we've seen an unprecedented surge of interest in public relations. A surge that is creating an incredible abundance of PR jobs in firms, corporations, non-profits, and even in consulting. But what are the key skills every PR firm is looking for? Learn how to break into PR, enhance your skills, and develop PR programs. And find out everything you need know to ace that all-important first job.

The online classroom has several interactive components:

• Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
• Students post completed assignments for feedback and discussion by the instructor and class.
• Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
• Technical support is available from mediabistro.com staff.

Course Syllabus

Intro to Public Relations (PDF) View a sample syllabus for this class here.

Related

View all offerings in

Public Relations

Instructor Bio

S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with nearly twenty years of experience. She manages and writes marketing and public relations communications for clients including IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. S.j also writes feature articles for leading publications, including The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book, and delivers executive training seminars to organizations including The Association of Journalists.

S.j Sebellin-Ross's Courses
Intro to Public Relations – (Class starts December 7)
Intro to Public Relations – (Class starts January 11)
Public Relations: From Crisis Communications to Social Media – (Class starts November 30)
Public Relations: Plans and Press – (Class starts February 22)

Testimonials

S.j is deeply knowledgeable in the public relations field. She displays a genuine concern for her students and their growth professionally. I hope to take additional courses with her in the future! -- Tim Pulice

"S.j gave me the necessary tools to assist me in my career goals. No question was turned down." -- Ebony Clark

"This class was an incredible learning experience. I learned a lot and definitely plan to take more classes." -- Robin Ochoa

"S.j. is constructively critical, presents thorough and easy-to-follow lectures, and offers timely and actionable responses to assignments and questions. All around great." -- Maayan Heller

"S.j. was great! She was candid and informative, but with a fun sense of humor." -- Gloria Krupa

"S.j. was an engaging instructor who obviously knows her stuff! She presents information succinctly and answered my many questions with grace and wit." -- Jessica Sellers

"S.j. made the course very worthwhile. She really knows PR and was direct and targeted in her instruction and comments." -- Elizabeth Tober Lyon

"S.j. delivers a suitcase full of useful tools for her students to carry with them in the world of PR." -- Tamryn Hennessy

"There isn't a question that S.j. struggles to answer! She offers relevant, effective feedback on assignments and chat sessions that have the feel of breezy, stimulating coffee shop conversation." -- Jessica Wangsness

"I loved taking this class with S.j. I obtained an internship at a PR firm in NY before the class ended." -- Tracey Boyd

"S.j. was very knowledgeable and produced great lectures. She gave me new tools that I put into immediate use. I look forward to taking more courses with her." -- Tiana Webb-Evans

"S.j oozes knowledge and information about today's media industry. Her classes are concise and very informative and will serve me as a reference for years to come." -- Mark Stokes

"S.j. is a great instructor who helped break down the basics. Great course -- two thumbs up!" - Lorna Umphrey

"S.j. was great! She really knows her stuff and gave great advice both on the writing and career aspects of PR." -- Jeanette Khan

WHAT At Mediabistro's 20 Tips in 20 Minutes breakfast series, top PR professionals show you how to stay ahead of the competition. Attend in person or watch via webcast. WHEN Thursday, January 21, 9-10 am Breakfast: 9:00-9:20 am Presention begins at 9:20 am sharp, followed by Q & A WHERE mediabistro.com, 475 Park Ave. South (at 31st), 9th Floor, New York, NY 10016 Prefer to attend via our webcast? Click here for details. WHO Public relations professionals and anyone who wants to start or build a business PRICE $30 ($25 for ) more info Add to Calendar iCal | Outlook

Details

Cultivating contacts is a crucial part of any PR business, but most PR professionals fail to think strategically about how they expand their network. Are you doing everything you can to build strong relationships and become a PR star?

To acquire new clients, find high-potential employees, or accomplish seemingly impossible tasks for your clients or your business, you will need to rely on the help of trusted friends and associates. This session will show you how to create the connections that will become your most valuable asset.

In this breakfast gathering, you will learn how to:

Related

View all offerings in

Public Relations

|

New York, NY

Instructor Bio

Darryl Salerno grew Magnet Communications from 36 employees to the 22nd largest communications firm in the U.S. during his tenure as CEO. He has unparalleled experience in PR agency management, having served as Chief Financial Officer at Edelman and Ruder-Finn, and a member of the board of directors at Burson-Marsteller.

In addition to handling public relations activities for Merrill Lynch, Burger King, and Johnson Wax, during his 18 years at Burson-Marsteller Daryll served as worldwide director of finance, chief administrative officer/New York, worldwide director of information technology, president of BM Enterprises, and director of creative services. Daryll is now president of Second Quadrant Solutions, an organization that works with professional service firms to improve their business performance, profitability, systems, and management training programs.

Darryl Salerno's Courses
Breakfast Series: How to Create Strategic Connections and Expand Your PR Business – New York (Seminar on January 21)
Live Webcast: How to Create Strategic Connections and Expand Your PR Business –

WHAT In Mediabistro's 20 Tips in 20 Minutes webcast series, top PR professionals show you how to stay ahead of the competition. Attend in person or watch via webcast. WHEN Thursday, January 21, 9:20-10 am ET Presention begins at 9:20 am sharp, followed by Q & A. WEBCAST INFORMATION: After you sign up, you will get instructions for logging in on the day of the webcast. WHO Public relations professionals and anyone who wants to start or build a business Prefer to attend in-person? Click here for details. PRICE $30 ($25 for ) more info Add to Calendar iCal | Outlook

Details

Cultivating relationships are the essence of PR, but most PR professionals fail to think strategically about building these relationships. Are you doing everything you can to become a Public Relations star?

These connections are the difference between achieving the mundane or the seemingly impossible for your clients. This webcast will show you how to create these bonds and connections.

In this webcast, you will learn how to:

Related

View all offerings in

Public Relations

Instructor Bio

Darryl Salerno grew Magnet Communications from 36 employees to the 22nd largest communications firm in the U.S. during his tenure as CEO. He has unparalleled experience in PR agency management, having served as Chief Financial Officer at Edelman and Ruder-Finn, and a member of the board of directors at Burson-Marsteller.

In addition to handling public relations activities for Merrill Lynch, Burger King, and Johnson Wax, during his 18 years at Burson-Marsteller Daryll served as worldwide director of finance, chief administrative officer/New York, worldwide director of information technology, president of BM Enterprises, and director of creative services. Daryll is now president of Second Quadrant Solutions, an organization that works with professional service firms to improve their business performance, profitability, systems, and management training programs.

Darryl Salerno's Courses
Breakfast Series: How to Create Strategic Connections and Expand Your PR Business – New York (Seminar on January 21)
Live Webcast: How to Create Strategic Connections and Expand Your PR Business –

WHEN 4 weeks, February 10 - March 10 Online chats Wednesdays, 9-10 pm ET WHERE Online. Click here for more information. LEVEL Intro CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate. PRICE $350 ($325 for ) more info Add to Calendar iCal | Outlook

Details

In today's extremely competitive marketplace -- whether you are pitching an idea for a novel, short story, TV show, film, stand-up comedy act, or internet-based web show -- you need to make an impression and stand out. The clearest, quickest way to do that is to create your own brand.

The online classroom has several interactive components:

• Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
• Students post completed assignments for feedback and discussion by the instructor and class.
• Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
• Technical support is available from mediabistro staff.

Course Syllabus

Brand Yourself (PDF) View a sample syllabus for this class here.

Related

View all offerings in

Public Relations

|

Advertising & Marketing

Instructor Bio

Laurie Scheer is a former vice president of programming for WE: Women's Entertainment and is currently a key member of the Film Faculty at Flashpoint Academy in Chicago. She has worked as an assistant, d-girl, and producer for some of the most powerful media conglomerates in the world, including ABC, Viacom, Showtime, and AMC-Cablevision. She has been a professor at numerous universities across the US and considers herself a media goddess, helping creative professionals realize their goals of working and improving 21st century media. Her book Creative Careers In Hollywood: From Extra Girls to Errand Boys (Allworth Press, 2002) chronicles and celebrates all of the movies ever made that feature women working in Hollywood. She also has a DVD, How to Pitch and Sell Your Screenplay.

Laurie Scheer's Courses
Brand Yourself – (Class starts February 10)
TV Writing: Spec Script – (Class starts January 19)
Writing Scripts for Online Video – (Class starts December 1)

Testimonials

Laurie has boundless enthusiasm and offers the opportunity to succeed. -- Paul Hagen

"Aside from priceless information and insight based on her background in TV, Laurie offers the constructive feedback and moral support that fledgling TV writers are unlikely to find elsewhere." -- Roslyn Ross

"Laurie's seminar was by far the best I have ever taken! She's the most knowledgeable instructor I've ever had, excellent on every level." -- Jamila Bey

"Laurie's class provided invaluable tips. She's one of the coolest instructors I've ever had. I would recommend her classes to anyone interested in learning more about writing for film and television." -- Imani Dawson

"Laurie's generous advice about television writing helped give me the confidence I needed to negotiate the contract process. I'll always remember that if you are a professional, you're worth it." -- Gina Laurie

"Laurie's classes are a must for anyone wanting to progress in the television industry. It is quite unusual to have someone offer to share their experiences, and even more unusual for them to truly want you to succeed." -- Tamara Federici, writer & former associate producer, Chappelle's Show

"Laurie is a professional who generously shares with her students her love and first-hand knowledge of the complex TV industry." -- Nancy West

"Laurie was informative, funny, and extremely knowledgeable. I found myself riveted and wanting to know more. If anyone is thinking of a career in television writing, this course is your starting point." -- Inger Slade

"Laurie's message of being well-researched, prepared, and realistic -- while also having supreme confidence in yourself and your ideas -- is one that all producers should hear." -- Tony Monterastelli

"Laurie gives you a thorough step-by-step process that will make you hone in on your concepts, brand, writing, and pitching skills." -- Denise Hendricks

"Laurie is friendly and personable but she will also get in the ring with you and make you face yourself." -- Laura Buchholz

"Laurie will help you plan the route between where you are now and that dream job in TV." -- Leslie Knox

"Laurie was exceptionally knowledgeable about the industry and provided insider information. I will happily take more courses with her." -- Candi Carter

"Laurie's a supremely talented, intuitive, and inspirational tutor." -- Joan Smith

"Through a series of fun exercises, Laurie helped me define my brand as a writer. I had no idea it could be so simple. And her information about marketing online is priceless. She is truly the media Goddess!" -- Tessa Smith McGovern

"I'd recommend Laurie's course to anyone interested in a career in TV writing. I found her passion for the subject matter and genuine enthusiasm in our projects very refreshing." -- Nate Paige

WHAT At Mediabistro's 20 Tips in 20 Minutes breakfast series, top PR professionals show you how to stay ahead of the competition. Attend in person or watch via webcast. WHEN Thursday, February 18, 9-10 am Breakfast: 9:00-9:20 am Presention begins at 9:20 am sharp, followed by Q & A WHERE mediabistro.com, 475 Park Ave. South (at 31st), 9th Floor, New York, NY 10016 Prefer to attend via our webcast? Click here for details. WHO Public relations professionals and anyone who wants media training skills PRICE $30 ($25 for ) more info Add to Calendar iCal | Outlook

Details

With the 24-hour newscycle and the explosion of online video, there's a camera everywhere. The dangers of misspeaking are greater, and the effects more immediate, than ever. Every interview is an opportunity to build a brand -- and also a chance to create a media disaster. In this session, we'll introduce you to the 20 most important skills you need to create and package your message for maximum effect while maintaining control of every media interaction you face.

Related

View all offerings in

Public Relations

|

New York, NY

Instructor Bio

Garrett Glaser launched Glaser Media LLC to teach media interview, public speaking, and message design skills to Fortune 500 executives. His clients includes Barclays Global Investors, Citigroup, Continental Tire, H&M, ING Direct, Jet Blue, Marcal Paper, Nestle, Nikon, Princess Cruises, Samsung, and Sun Microsystems. Garrett has trained dozens of reporters and editors who want to improve their TV delivery and interview skills.

Prior to this, Garrett spent more than two decades as a reporter at CNBC, MSNBC.com, KNBC-TV Los Angeles, and WABC-TV New York. He interviewed hundreds of CEOs, leading executives, politicians, analysts, and activists. He also spent four years as national correspondent at Entertainment Tonight.

Garrett Glaser's Courses
Breakfast Series: Media Training: How to Prep Your Company, Client, and Yourself for Interviews – New York (Seminar on February 18)
Live Webcast: Media Training: How to Prep Your Company, Client, and Yourself for Interviews –

WHAT In Mediabistro's 20 Tips in 20 Minutes webcast series, top PR professionals show you how to stay ahead of the competition. Attend in person or watch via webcast. WHEN Thursday, February 18, 9:20-10 am ET Presention begins at 9:20 am sharp, followed by Q & A. WEBCAST INFORMATION: After you sign up, you will get instructions for logging in on the day of the webcast. WHO Public relations professionals and anyone who wants media training skills Prefer to attend in-person? Click here for details. PRICE $30 ($25 for ) more info Add to Calendar iCal | Outlook

Details

With the 24-hour newscycle and the explosion of online video, there's a camera everywhere. The dangers of misspeaking are greater, and the effects more immediate, than ever. Every interview is an opportunity to build a brand -- and also a chance to create a media disaster. In this session, we'll introduce you to the 20 most important skills you need to create and package your message for maximum effect while maintaining control of every media interaction you face.

Related

View all offerings in

Public Relations

Instructor Bio

Garrett Glaser launched Glaser Media LLC to teach media interview, public speaking, and message design skills to Fortune 500 executives. His clients includes Barclays Global Investors, Citigroup, Continental Tire, H&M, ING Direct, Jet Blue, Marcal Paper, Nestle, Nikon, Princess Cruises, Samsung, and Sun Microsystems. Garrett has trained dozens of reporters and editors who want to improve their TV delivery and interview skills.

Prior to this, Garrett spent more than two decades as a reporter at CNBC, MSNBC.com, KNBC-TV Los Angeles, and WABC-TV New York. He interviewed hundreds of CEOs, leading executives, politicians, analysts, and activists. He also spent four years as national correspondent at Entertainment Tonight.

Garrett Glaser's Courses
Breakfast Series: Media Training: How to Prep Your Company, Client, and Yourself for Interviews – New York (Seminar on February 18)
Live Webcast: Media Training: How to Prep Your Company, Client, and Yourself for Interviews –

WHEN 4 weeks, February 22 - March 22 Chats Mondays, 8-9 pm ET WHERE Online. Click here for more information. LEVEL Intermediate CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate. PRICE $350 ($325 for ) more info Add to Calendar iCal | Outlook

Details

With public relations budgets exploding and PR jobs growing at an incredible rate, there are more and more career opportunities in corporations, PR firms, and non-profit organizations. This course positions you to take advantage of career-advancing opportunities by focusing on the twin cornerstones of public relations: PR annual plans and the press.

Admission Requirements:
This class is designed for professionals with PR experience. Please submit a letter of interest (including a brief work history).

(Beginners: If you want learn how to write pitch letters, news releases, and PR plans, check out our Intro to Public Relations class.)

The online classroom has several interactive components:

• Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
• Students post completed assignments for feedback and discussion by the instructor and class.
• Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
• Technical support is available from mediabistro.com staff.

Course Syllabus

Public Relations: Plans and Press (PDF) View a sample syllabus for this class here.

Related

View all offerings in

Public Relations

|

Advertising & Marketing

Instructor Bio

S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with nearly twenty years of experience. She manages and writes marketing and public relations communications for clients including IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. S.j also writes feature articles for leading publications, including The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book, and delivers executive training seminars to organizations including The Association of Journalists.

S.j Sebellin-Ross's Courses
Intro to Public Relations – (Class starts December 7)
Intro to Public Relations – (Class starts January 11)
Public Relations: From Crisis Communications to Social Media – (Class starts November 30)
Public Relations: Plans and Press – (Class starts February 22)

Testimonials

S.j is deeply knowledgeable in the public relations field. She displays a genuine concern for her students and their growth professionally. I hope to take additional courses with her in the future! -- Tim Pulice

"S.j gave me the necessary tools to assist me in my career goals. No question was turned down." -- Ebony Clark

"This class was an incredible learning experience. I learned a lot and definitely plan to take more classes." -- Robin Ochoa

"S.j. is constructively critical, presents thorough and easy-to-follow lectures, and offers timely and actionable responses to assignments and questions. All around great." -- Maayan Heller

"S.j. was great! She was candid and informative, but with a fun sense of humor." -- Gloria Krupa

"S.j. was an engaging instructor who obviously knows her stuff! She presents information succinctly and answered my many questions with grace and wit." -- Jessica Sellers

"S.j. made the course very worthwhile. She really knows PR and was direct and targeted in her instruction and comments." -- Elizabeth Tober Lyon

"S.j. delivers a suitcase full of useful tools for her students to carry with them in the world of PR." -- Tamryn Hennessy

"There isn't a question that S.j. struggles to answer! She offers relevant, effective feedback on assignments and chat sessions that have the feel of breezy, stimulating coffee shop conversation." -- Jessica Wangsness

"I loved taking this class with S.j. I obtained an internship at a PR firm in NY before the class ended." -- Tracey Boyd

"S.j. was very knowledgeable and produced great lectures. She gave me new tools that I put into immediate use. I look forward to taking more courses with her." -- Tiana Webb-Evans

"S.j oozes knowledge and information about today's media industry. Her classes are concise and very informative and will serve me as a reference for years to come." -- Mark Stokes

"S.j. is a great instructor who helped break down the basics. Great course -- two thumbs up!" - Lorna Umphrey

"S.j. was great! She really knows her stuff and gave great advice both on the writing and career aspects of PR." -- Jeanette Khan

WHEN: Wednesday, February 24, 6:30-10:30 pm WHERE New York (Midtown East) PRICE $125 ($100 for ) more info Add to Calendar iCal | Outlook

Details

What's at stake when you deliver a presentation at work? Whether you are addressing your team, pitching to prospective clients, or talking to a wider corporate audience, you're not just conveying your message, you're shaping your professional reputation. Do a mediocre job, and your professional prospects dim. But surpass expectations, and colleagues start to see you in a new way -- as a leader.

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New York, NY

Instructor Bio

John Neffinger has a decade of experience helping people speak compellingly in public. His clients include political candidates, guests on national TV programs, and corporate executives. He is a principal with KNP Communications, and writes about public speaking for the Huffington Post.

John learned the art of public speaking during his time as a management consultant, where he prepared and delivered more than a hundred lectures for corporate audiences in the U.S. and overseas. He previously did communications work for both Harvard's Kennedy School and the Council on Foreign Relations. He has also practiced litigation and intellectual property law with a top-ten New York firm. John holds honors degrees from Harvard College and Columbia Law School.

John Neffinger's Courses
Delivering Successful Professional Presentations – New York

Testimonials

John is a great instructor. As a successful, full time writer, he has firsthand knowledge of the challenges all writers face, and can effectively speak to them and offer workable solutions. I'm looking forward to putting his recommendations into practice! -- Virginia Fischer

"If you are going to give a presentation about presentations, it had better be informative, entertaining and memorable. John clears that high standard by a good margin." -- Mark Katz

"John was highly qualified, delivered a fantastic and very useful presentation, and helped us to put it into action." -- Irina David

"This class gave me some great pointers for delivering public presentations in front of a large or small audience. I was suprised how interactive the course was! Not only did we learn how to use verbal speech, but he also showed us the value of non-verbal speech." -- Ann Glover

"John is a great instructor who really knows what he is talking about without getting too scientific. He exudes the qualities that a good public speaker should have -- strength and warmth." -- Darise Jean-Baptiste

"John is a fantastic teacher! He focused on each student's needs and goals while keeping the class fully engaged. He identified my habits and taught me how to appear more open and comfortable. I would highly recommend John to anyone." -- Alice Kim

WHAT At Mediabistro's 20 Tips in 20 Minutes breakfast series, top PR professionals show you how to stay ahead of the competition. Attend in person or watch via webcast. WHEN Thursday, March 18, 9-10 am Breakfast: 9:00-9:20 am Presention begins at 9:20 am sharp, followed by Q & A WHERE mediabistro.com, 475 Park Ave. South (at 31st), 9th Floor, New York, NY 10016 Prefer to attend via our webcast? Click here for details. WHO Public relations professionals and anyone who wants to learn how to manage a business reputation PRICE $30 ($25 for ) more info Add to Calendar iCal | Outlook

Details

Top PR executives will tell you that smart reputation management is often the difference between success and failure. With the instantaneous effects of social media, organizations have learned how challenging it is to maintain a respected reputation or repair a damaged one. As PR Week's 2009 Global Agency of the Year, Weber Shandwick is the premiere thought leader in reputation recovery and restoration, navigating a crisis, stabilizing perceptions, and rebuilding reputation for the long-term.

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New York, NY

Instructor Bio

Dr. Leslie Gaines-Ross leads Weber Shandwick's global reputation consulting services and thought leadership development as their Chief Reputation Strategist. As one of the world's most widely recognized experts on reputation, she spearheaded the first comprehensive research on CEO impact on company reputation and business performance. She developed Weber Shandwick's Safeguarding Reputation™ and Risky Business: Reputations Online™.

Leslie authored CEO Capital: A Guide to Building CEO Reputation and Company Success(2003, Wiley) and Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation (2008, Wiley). She has been featured in major global publications and on television.

Dr. Leslie Gaines-Ross's Courses
Breakfast Series: Reputation Management in the Age of Social Media – New York (Seminar on March 18)
Live Webcast: Reputation Management in the Age of Social Media –

WHAT In Mediabistro's 20 Tips in 20 Minutes webcast series, top PR professionals show you how to stay ahead of the competition. Attend in person or watch via webcast. WHEN Thursday, March 18, 9:20-10 am ET Presention begins at 9:20 am sharp, followed by Q & A. WEBCAST INFORMATION: After you sign up, you will get instructions for logging in on the day of the webcast. WHO Public relations professionals and anyone who wants to learn how to manage a business reputation Prefer to attend in-person? Click here for details. PRICE $30 ($25 for ) more info Add to Calendar iCal | Outlook

Details

Top PR executives will tell you that smart reputation management is often the difference between success and failure. With the instantaneous effects of social media, organizations have learned how challenging it is to maintain a respected reputation or repair a damaged one. As PR Week's 2009 Global Agency of the Year, Weber Shandwick is the premiere thought leader in reputation recovery and restoration, navigating a crisis, stabilizing perceptions, and rebuilding reputation for the long-term.

Related

View all offerings in

Public Relations

Instructor Bio

Dr. Leslie Gaines-Ross leads Weber Shandwick's global reputation consulting services and thought leadership development as their Chief Reputation Strategist. As one of the world's most widely recognized experts on reputation, she spearheaded the first comprehensive research on CEO impact on company reputation and business performance. She developed Weber Shandwick's Safeguarding Reputation™ and Risky Business: Reputations Online™.

Leslie authored CEO Capital: A Guide to Building CEO Reputation and Company Success(2003, Wiley) and Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation (2008, Wiley). She has been featured in major global publications and on television.

Dr. Leslie Gaines-Ross's Courses
Breakfast Series: Reputation Management in the Age of Social Media – New York (Seminar on March 18)
Live Webcast: Reputation Management in the Age of Social Media –

WHAT At Mediabistro's 20 Tips in 20 Minutes breakfast series, top PR professionals show you how to stay ahead of the competition. Attend in person or watch via webcast. WHEN Thursday, April 15, 9-10 am Breakfast: 9:00-9:20 am Presention begins at 9:20 am sharp, followed by Q & A WHERE mediabistro.com, 475 Park Ave. South (at 31st), 9th Floor, New York, NY 10016 Prefer to attend via our webcast? Click here for details. WHO Public relations professionals and anyone who wants to increase and develop new business PRICE $30 ($25 for ) more info Add to Calendar iCal | Outlook

Details

Smart firms look at the business development process and throw out all the rules. The initial adjustment might seem radical, but it soon pays off in increased revenue, portfolio diversity, and growth potential.

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New York, NY

Instructor Bio

Kelly McCarthy is manager of business development and account planning for Bite Communications, where she helps define a growth strategy and identifies business development opportunities. Kelly concentrates on finding the right partnerships for Bite, helping brands focus on the strength of message to ensure their story resonates with the audience and is consistent with their business objectives.

Kelly works with clients to outline the overall strategy of their communications campaigns through a closer examination of sales channels/targets, external and internal stakeholders, socio-economic trends, and competitive analysis during the account planning process. Past client relationships have spanned the B2B and B2C sectors and have included Philips, Zinio, Inamed, Xenogen, Xdx, BiogenIdec, ProLogis, Chipotle, Red Robin, Coors, and Hydrogen Works.

Kelly McCarthy's Courses
Breakfast Series: PR Business Development: How to Close New Business and Upsell Your Current Account – New York (Seminar on April 15)
Live Webcast: PR Business Development: How to Close New Business and Upsell Your Current Accounts –

WHAT In Mediabistro's 20 Tips in 20 Minutes webcast series, top PR professionals show you how to stay ahead of the competition. Attend in person or watch via webcast. WHEN Thursday, April 15, 9:20-10 am ET Presention begins at 9:20 am sharp, followed by Q & A. WEBCAST INFORMATION: After you sign up, you will get instructions for logging in on the day of the webcast. WHO Public relations professionals and anyone who wants to increase and develop new business Prefer to attend in-person? Click here for details. PRICE $30 ($25 for ) more info Add to Calendar iCal | Outlook

Details

Smart firms look at the business development process and throw out all the rules. The initial adjustment might seem radical, but it soon pays off in increased revenue, portfolio diversity, and growth potential.

Related

View all offerings in

Public Relations

Instructor Bio

Kelly McCarthy is manager of business development and account planning for Bite Communications, where she helps define a growth strategy and identifies business development opportunities. Kelly concentrates on finding the right partnerships for Bite, helping brands focus on the strength of message to ensure their story resonates with the audience and is consistent with their business objectives.

Kelly works with clients to outline the overall strategy of their communications campaigns through a closer examination of sales channels/targets, external and internal stakeholders, socio-economic trends, and competitive analysis during the account planning process. Past client relationships have spanned the B2B and B2C sectors and have included Philips, Zinio, Inamed, Xenogen, Xdx, BiogenIdec, ProLogis, Chipotle, Red Robin, Coors, and Hydrogen Works.

Kelly McCarthy's Courses
Breakfast Series: PR Business Development: How to Close New Business and Upsell Your Current Account – New York (Seminar on April 15)
Live Webcast: PR Business Development: How to Close New Business and Upsell Your Current Accounts –

WHAT At Mediabistro's 20 Tips in 20 Minutes breakfast series, top PR professionals show you how to stay ahead of the competition. Attend in person or watch via webcast. WHEN Thursday, May 20, 9-10 am Breakfast: 9:00-9:20 am Presention begins at 9:20 am sharp, followed by Q & A WHERE mediabistro.com, 475 Park Ave. South (at 31st), 9th Floor, New York, NY 10016 Prefer to attend via our webcast? Click here for details. WHO Public relations professionals and anyone who wants to improve their search engine ranking PRICE $30 ($25 for ) more info Add to Calendar iCal | Outlook

Details

The search engine market remains as dynamic as ever, and the PR implications are huge. With more than 10 billion search queries a month on the web, it's easy to get lost in the crowd. Learn what your organization needs to do to ensure its place at the top of the search page.

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New York, NY

Instructor Bio

Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm and public relations agency. He is also a member of the Market Motive faculty. Greg is a frequent speaker at Search Engine Strategies, MarketingSherpa summits, PRSA seminars, and Bulldog Reporter events. He is also the news search, blog search, and PR correspondent for the Search Engine Watch Blog.

Greg is one of the successful online marketing gurus featured in Michael Miller's book Online Marketing Heroes and has been called "a pioneer in the field of using search engine optimization in combination with press releases". Greg has more than 25 years experience in corporate communications, marketing, and search engine optimization at Lotus Development Corp., Ziff-Davis, and other companies.

Greg Jarboe's Courses
Breakfast Series: SEO PR 2.0: How to Get Found in All the Right Places – New York (Seminar on May 20)
Live Webcast: SEO PR 2.0: How to Get Found in All the Right Places –

WHAT In Mediabistro's 20 Tips in 20 Minutes webcast series, top PR professionals show you how to stay ahead of the competition. Attend in person or watch via webcast. WHEN Thursday, May 20, 9:20-10 am ET Presention begins at 9:20 am sharp, followed by Q & A. WEBCAST INFORMATION: After you sign up, you will get instructions for logging in on the day of the webcast. WHO Public relations professionals and anyone who wants to improve their search engine ranking Prefer to attend in-person? Click here for details. PRICE $30 ($25 for ) more info Add to Calendar iCal | Outlook

Details

Related

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Public Relations

Instructor Bio

Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm and public relations agency. He is also a member of the Market Motive faculty. Greg is a frequent speaker at Search Engine Strategies, MarketingSherpa summits, PRSA seminars, and Bulldog Reporter events. He is also the news search, blog search, and PR correspondent for the Search Engine Watch Blog.

Greg is one of the successful online marketing gurus featured in Michael Miller's book Online Marketing Heroes and has been called "a pioneer in the field of using search engine optimization in combination with press releases". Greg has more than 25 years experience in corporate communications, marketing, and search engine optimization at Lotus Development Corp., Ziff-Davis, and other companies.

Greg Jarboe's Courses
Breakfast Series: SEO PR 2.0: How to Get Found in All the Right Places – New York (Seminar on May 20)
Live Webcast: SEO PR 2.0: How to Get Found in All the Right Places –

PRICE Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ). SYNOPSIS In this brief tutorial, you’ll get the latest info on the public relations industry, including insight on where the field is going, and the skills you’ll need to break in. Jason Chupick, of mediabistro’s PR Newser will be your guide. DURATION/TIME 3 videos 9 minutes   Add to Calendar iCal | Outlook

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This Crash Course is an On Demand Video.

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PRICE Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ). SYNOPSIS So you’ve got a bunch of friends, some colleagues, and a few professional connections. How do you use those contacts to meet new people and expand your promotional reach? Facebook is the free, easy answer. On Facebook, 150 million unique users are organized by interest—it’s an advertiser’s dream world. And it’s incredibly simple to plug into this vibrant virtual network. Our expert, David White, will show you how to work with Facebook’s easy-to-use, built-in tools so you can get started right away.    Once your Facebook presence is established, you’ll want to keep visitors coming back so that you can build an active community and continue reaching new users. We’ll show you how to use discussion boards and virtual networking so that your Facebook page will become a fun, dynamic hub for your online neighborhood. Get your face out there! Blatant self-promoter David White writes for Mediabistro On Demand and keeps abreast of politics and culture on his blog, The Daily Squid. David is also the producer of The Bridge, a weekly television series on the history of hip hop in New York City, as well as the upcoming series, Press Play, a showcase of independent filmmaking in New York City. Add to Calendar iCal | Outlook

Details

This Crash Course is an On Demand Video.

Click here to preview and read more details.

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