mediabistro.com Course Listings

Instructor Bio

S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with nearly twenty years of experience. She manages and writes marketing and public relations communications for clients including IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. S.j also writes feature articles for leading publications, including The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book, and delivers executive training seminars to organizations including The Association of Journalists.

S.j Sebellin-Ross's Courses
Intro to Public Relations – (Class starts December 7)
Intro to Public Relations – (Class starts January 11)
Public Relations: From Crisis Communications to Social Media – (Class starts November 30)
Public Relations: Plans and Press – (Class starts February 22)

Testimonials

S.j is deeply knowledgeable in the public relations field. She displays a genuine concern for her students and their growth professionally. I hope to take additional courses with her in the future! -- Tim Pulice

"S.j gave me the necessary tools to assist me in my career goals. No question was turned down." -- Ebony Clark

"This class was an incredible learning experience. I learned a lot and definitely plan to take more classes." -- Robin Ochoa

"S.j. is constructively critical, presents thorough and easy-to-follow lectures, and offers timely and actionable responses to assignments and questions. All around great." -- Maayan Heller

"S.j. was great! She was candid and informative, but with a fun sense of humor." -- Gloria Krupa

"S.j. was an engaging instructor who obviously knows her stuff! She presents information succinctly and answered my many questions with grace and wit." -- Jessica Sellers

"S.j. made the course very worthwhile. She really knows PR and was direct and targeted in her instruction and comments." -- Elizabeth Tober Lyon

"S.j. delivers a suitcase full of useful tools for her students to carry with them in the world of PR." -- Tamryn Hennessy

"There isn't a question that S.j. struggles to answer! She offers relevant, effective feedback on assignments and chat sessions that have the feel of breezy, stimulating coffee shop conversation." -- Jessica Wangsness

"I loved taking this class with S.j. I obtained an internship at a PR firm in NY before the class ended." -- Tracey Boyd

"S.j. was very knowledgeable and produced great lectures. She gave me new tools that I put into immediate use. I look forward to taking more courses with her." -- Tiana Webb-Evans

"S.j oozes knowledge and information about today's media industry. Her classes are concise and very informative and will serve me as a reference for years to come." -- Mark Stokes

"S.j. is a great instructor who helped break down the basics. Great course -- two thumbs up!" - Lorna Umphrey

"S.j. was great! She really knows her stuff and gave great advice both on the writing and career aspects of PR." -- Jeanette Khan

12/8/2009: Panel: Social Media and the Customer: Focus on Community Management - New York, NY - 1.5 hours, $30

Thu, 26 Nov 2009 00:00:00 GMT

WHEN
Tuesday, December 8, 2009
Doors open at 6:00pm
Presentations begin at 6:30 pm sharp
Meet the panelists at our cash bar reception immediately following at 8:00 pm

WHERE
Comix, 353 W 14th Street
New York, NY 10014

PRICE
$30 ($25 for )
more info

Add to Calendar
iCal | Outlook

Details

This is a sequel to our 2008 discussion The Customer Is the Company: How Social Media Is Changing Business about social media's influence on customer service.

This time, the conversation will focus on the emerging role of Community Manager, and what that role means in different types of organizations. Panelists will also explore recent trends, and what community and social media practices have worked for successful customer communities.

Speakers


Shirley Brady Community Editor BusinessWeek.com	Saul Colt Startup Evangelist Thoora.com	Valeria Maltoni Co-Author, The Age of Conversation; Author, Conversation Agent	Amber Naslund Community Manager Radian6

Presented by mediabistro.com in association with:

WebNewser
Social Media for Media Pros

• Web 3.0 Conference – New York

• Intro to Social Media – ONLINE (Class starts January 20)

• Finding Your Audience with Ben Huh (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

12/15/2009: eBook Summit - New York, NY - , $345

Thu, 26 Nov 2009 00:00:00 GMT

WHEN December 15-16, 2009
WHERE New World Stages, NYC

Early-bird 2-day pass: $345 until November 18
Group rate just $245!

Click here for full pricing details.

PRICE
$345 ($345 for )
more info

Add to Calendar
iCal | Outlook

Details

New technologies have disrupted the business of publishing. Books have become software, consumed on e-reader devices, smart phones, and computer screens. Authors can self-publish without the greenlight of a major publishing house, and news and current events are fed daily directly through RSS feeds. The value of print has changed, and the publishing industry is now a multimedia business.

Mediabistro.com's two-day eBook Summit will take a closer look at the changing digital publishing industry, from the perspectives of content creators and of publishers. Leaders in the field will uncover business development opportunities, and highlight the latest technological innovations currently driving the future of digital publishing.

For more information and to register, go to the eBook Summit site.

• Web 3.0 Conference – New York

• Finding Your Audience with Ben Huh (Video) – ONLINE

• Create Quick Video for the Web – New York (Class starts January 23)

Tell me when offerings like this are scheduled.

View all offerings in

Book & Mag Publishing

1/11/2010: Intro to Event Planning - ONLINE - Laura Lachman - 4 weeks, $350

Thu, 26 Nov 2009 00:00:00 GMT

WHEN 4 weeks, January 11 - February 9
Chats Mondays, 9-10 pm ET

WHERE Online. Click here for more information.

LEVEL Intro

PRICE
$350 ($325 for )
more info

Add to Calendar
iCal | Outlook

Details

Event planning is an important component of marketing and public relations. Events have the power to build consumer awareness and create a connection to brand that other channels can't match. From product launches to fundraising galas, effective events can help brands and organizations achieve measurable business goals. But event planning is more than just throwing a good party -- each production takes months of planning and strategy.

In this course, you'll learn how to create successful events from conception to completion. You'll discover how to think, plan, problem solve, and produce like a professional event planner. Through weekly assignments, you'll learn how to write essential event documents including production reports and timelines, proposals for strategic collaborations and partnerships, and new business presentations.

In this class you'll learn how to:

Create production documents including production reports, timelines, and budgets
Practice and fine-tune your organizational and multi-tasking skills to become a better event planner
Develop essential materials for your event including invitations, advertisements, calendar listings, and media alerts to create awareness
Create and manage an event budget
Write effective sponsorship decks
Think creatively to build exciting strategic collaborations
Write event recaps and evaluate successful events
Create effective pitches and concepts to attract new business

This class will follow the process of planning an event from beginning to end. Assignments will include case studies of past events and selected reading from magazines and websites to learn what makes for a successful or disastrous event. We'll learn what to do and what not to do by example.

The online classroom has several interactive components:

Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
Students post completed assignments for feedback and discussion by the instructor and class.
Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
Technical support is available from mediabistro staff.

Course Syllabus

Intro to Event Planning (PDF)
View a sample syllabus for this class here.

• Mediabistro Public Relations Certificate Program – ONLINE

• Writing Restaurant Reviews: Secrets from the Pros (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

Instructor Bio

Laura Lachman has been producing top-level, media-worthy events for luxury and consumer brands around the world. She has held in-house positions at Vogue as senior manager of fashion and retail events, Gucci as special events manager, and most recently Gen Art Chicago as regional event director, where she produced the Gen Art Film Festival. Laura's events have been feted throughout the media including The New York Times, Vogue, and WWD.

In addition to event execution, she provides her clients with strategic consulting on business development, partnerships/sponsorships, marketing initiatives, and public relations. Her most recent projects include Nokia Art In Motion, Warren-Tricomi Opening Party at The Plaza, Veuve Clicquot Le Grande Dame by Riva launch, and the Tory Burch Fall 2010 Fashion Show.

Laura Lachman's Courses
Intro to Event Planning – (Class starts January 11)

Testimonials

Laura's class was exemplary of excellence. I can't speak enough about the amazing breadth of knowledge I came away with. I plan to search voraciously for any other course she teaches! -- Kateri J. Harried

"Laura was very knowledgable and had a lot of relevant experience about event planning." -- Jen Cole

"Laura gave a deft and compelling overview of the event planning industry from physical to tempermental aspects, business to creative. She was the most organized and thorough presenter I've seen." -- Janie Ho

"I give Laura an A+! The class was great, we all worked together, and people shared information while Laura shared her extensive experience in the industry." -- Sylvia Smyrek

"Laura's course was very helpful for a starter like me. She was great and very well experienced." -- Joanna Toro

"Thanks Laura! I gained new insight from your expertise." -- Arinely Almonte

"I loved being introduced to Laura's organized and thorough presentation, which covered all areas of event planning. It was great!" -- Mairim Gersholowitz

1/12/2010: Intro to Magazine Publishing - ONLINE - James Kaminsky - 4 weeks, $350

Thu, 26 Nov 2009 00:00:00 GMT

WHEN 4 weeks, January 12 - February 9
Online chats Tuesdays, 9-10 pm ET

WHERE Online. Click here for more information.

LEVEL Intro

PRICE
$350 ($325 for )
more info

Add to Calendar
iCal | Outlook

Details

Despite sweeping changes in all parts of the business -- or perhaps because of them -- magazine publishing continues to grow. In fact, more new magazines were launched in the first quarter of 2009 than in the previous two years. Add in new online titles, and you have a burgeoning industry. If you've always had an interest in publishing, this class is for you.

As you learn about what makes magazines work, you'll be creating and refining a workable business plan for your own magazine or website. Topics covered include how to create buzz with groundbreaking content, marketing, promotion, and public relations and how circulation goals are determined and maintained through subscriptions and newsstand sales.

We will also look at ways to obtain new revenue streams through online tie-ins, promotions, events, strategic partnerships, and integrated marketing. And we'll explore at the different factors involved in creating and maintaining a profitable website.

In this class you will learn:

How a magazine works from the ground up
How to gain a competitive advantage through unique, well-targeted content
How to make a magazine sell
How to integrate sales, marketing, and editorial
The importance of circulation and research in attracting advertisers
The newest forms of integrated marketing: blogging, emails, ad-supported websites, innovative advertorials
How to start up a magazine
How to develop a realistic budget and business plan
What makes a magazine successful or not

By the end of this class you will have:
A viable business plan and mockup for your own magazine as well as a full understanding of how magazines work, including editorial/content, advertising, marketing, promotion, public relations, distribution, and circulation.

The online classroom has several interactive components:

Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
Students post completed assignments for feedback and discussion by the instructor and class.
Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
Technical support is available from mediabistro staff.

• New Media: 6-Session Self-Paced Course – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

Book & Mag Publishing

Instructor Bio

James Kaminsky has been the editorial director of Playboy and Maxim and editor-in-chief of Men's Journal. He has also served as a top editor for magazines including Rolling Stone and worked as an editorial and media consultant for private equity firms, Internet startups, and book publishers. James helped launch magazines at Conde Nast, Hachette, and Wenner Media. He has written for The New York Times, Variety, Rolling Stone, Details, and The Village Voice and has lectured at Columbia and New York University.

James Kaminsky's Courses
Intro to Magazine Publishing – (Class starts January 12)

1/13/2010: Copywriting: Mastering Ad Writing - New York, NY - Kim Taylor - 8 weeks, $499

Thu, 26 Nov 2009 00:00:00 GMT

WHEN 8 weeks, Wednesdays, January 13 - March 3, 6:45-9:45 pm

LEVEL Intro

WHERE New York (Midtown East)

WHO Aspiring copywriters or graphic designers who want to build a portfolio

PRICE
$499 ($475 for )
more info

Add to Calendar
iCal | Outlook

Details

Learn how to craft sparkling ad copy as you take part in creative exercises and practical, hands-on learning. Once you master the basic concepts and structures of writing a print ad, your copywriting will easily translate into various media. Add creative inspiration and a love for trends and brand identity, and you're on your way to forging breakthrough ads.

This course is open to anyone with an interest in advertising, including students, professionals, writers, and designers. No previous advertising experience is required. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio.

In this class you will learn:

The varying skills needed to write brief, punchy ads and long copy (brochures, web)
How copywriting works with graphics and photos to make a complete ad
How to write benefit-driven headlines and body copy for a range of industries
How to write for various advertising media: print, collateral, web, outdoor, and direct mail
How to write and work from a creative brief
Ways to jumpstart your ad portfolio and start looking for jobs

This class will mimic working in an ad agency and will focus on building a varied, impressive portfolio. Each week you will be required to write ads according to the creative brief and share your work for feedback. Class time will consist of work review, instruction, and brainstorming exercises. Assignments also include reading magazines and journals. You can expect 3-5 hours of homework each week.

Students who have taken this class have gotten jobs at:
Allebach, Saatchi and Saatchi, LyonHeart, IconNicholson, Euro RSCG 4D, Artisan Talent, Mr. Youth, and more.

Course Syllabus

Copywriting: Mastering Ad Writing (PDF)
View a sample syllabus for this class here.

• Brand Yourself – ONLINE (Class starts February 10)

• Brand Writing – ONLINE (Class starts January 25)

• Direct Access: Jessica Amason on Viral Marketing (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

Instructor Bio

Kim Taylor has been a freelance copywriter and product namer for Landor/Young and Rubicam for more than a decade. She has also worked for Salt, BCA, Meyer Associates NY and Time Inc.'s Strategic Communications division. She has an M.A. in media studies from the New School, and writes for a variety of web sites and periodicals.

Kim Taylor's Courses
Copywriting: Mastering Ad Writing – New York (Class starts January 13)

Testimonials

Before taking this course I knew nothing about copywriting. Now I know how to take an idea and turn it into a great ad. -- Latrice Harris

"Kim is very enthusiastic and knowledgeable in her field, and extremely supportive as an instructor. I gained exposure to many different types of copywriting and walked away with some great samples for my portfolio." -- Liz Levy

"Kim was well-versed in copywriting and she chose great exercises for us to work on. Her critiques were very helpful and she made the class challenging and enjoyable." -- Eileen Mullarkey

"The class exceeded my expectations and has made me confident and enthusiastic going forward in a career in copywriting." -- Jaime Fernandez

"The class was intensive, but Kim made it fun. We all ended up with portfolios we could be proud of. I now have a solid grasp of a wide array of copywriting styles. Kim gave us real-world insight." -- Caroline Cooney

"As those with a passion to write and learn something new, we were fortunate to have an experienced copywriter lead the way and allow us to exercise our creativity on a higher level." -- Shawn Dominique

"Kim is an out of the box instructor who goes above and beyond the syllabus. She really opened up my creative pores in a way I never thought possible." -- Kathleen Livingston

1/19/2010: Public Speaking Workshop - New York, NY - Joel Schwartzberg - 4 hours, $125

Thu, 26 Nov 2009 00:00:00 GMT

WHEN: Tuesday, January 19, 6:30-10:30 pm

WHERE New York (Midtown East)

PRICE
$125 ($100 for )
more info

Add to Calendar
iCal | Outlook

Details

Public speaking is a common fear -- a terror, really -- which is why effective public speakers with powerful presence are so often admired and rewarded, especially in professional media circles. It's all about the impression you convey, whether speaking before a packed house, a small team, your current boss, or your potential boss.

In this workshop -- limited to 12 students -- you will learn how to project a command of information, a confidence in delivery and presence, and captivate and engage an audience.

This is an interactive workshop, so be prepared to get up there and do your thing, then face constructive feedback from both the instructor and your peers.

By the end of the workshop, you'll be able to:

Speak in public with projected comfortable confidence and a natural conversational style
Understand and implement the basics of effective speech structure
Deliver a pointed impromptu speech with less than three-minutes' preparation
Learn "Power Periods" and other tested techniques regarding voice, presence, and movement

Please note, this is not an acting or speech writing class. This workshop is designed to bring out the strong speaker inside you.

• Public Relations: Plans and Press – ONLINE (Class starts February 22)

• Brand Yourself – ONLINE (Class starts February 10)

• Direct Access: Jessica Amason on Viral Marketing (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

Instructor Bio

Joel Schwartzberg is in charge of new media and outreach for NOW on PBS. He is often invited to the National Publicity Summit as an expert to help authors uniquely market their material. He has also held senior executive roles at Time Inc. Interactive and Nickelodeon Online.

Joel coached competitive public speaking/forensic teams at Queens College, St. Joseph's University, Seton Hall University, and the University of Pennsylvania. He won the 1990 National Championship and was ranked among the ten top public speakers in the country. Joel was inducted into the National Forensic Association Hall of Fame in 2002.

He is also an award-winning essayist whose work has appeared in The New York Times Magazine, The New York Daily News, Newsweek, New Jersey Monthly, The New York Post, Babble.com, Chicken Soup for the Soul, The Huffington Post, and regional parenting magazines around the country. He is the author of the memoir The 40-Year-Old Version.

Joel Schwartzberg's Courses
Public Speaking Workshop – New York

Testimonials

Joel's observations and feedback were constructive and positive. I would definitely take another class with him and recommend him to others. -- Hugo Corvalan

"The course offered a number of excellent drills to help attendees learn to stand, speak, and gesture before an audience with confidence. I would recommend Joel and this public speaking class to anyone interested in fine-tuning their public speaking style." -- Anne Hollyday

"Joel conducts a fun, hands-on class where everyone walks away a more confident speaker than before." -- Nicole Niebisch

"I would highly recommend this class. It provided practical instruction of public speaking." -- Courtney Colwell

"Joel was funny, patient, and encouraging. He provides a number of tricks to get over speaking anxiety, to sound confident and project strength, and to win over any audience." -- Lionel Beehner, mediabistro.com instructor

"Joel was extremely helpful and engaging. He peppered his presentation with humor and made the whole room feel at ease. It was remarkable to see the improvement people made in just four hours. It was well worth the money." -- Debbie Sirico

"Joel delivered an enormous amount of information in an extremely palatable -- not to mention memorable -- way." -- Laura Harrison McBride

"Joel was an enthusiastic and accomplished speaker. I came away with great information that I can put to use right away." -- Valerie Peterson

"Joel is a virtual lightning bolt shot in the arm for anyone who wants to get awesomely creative and individualized ideas for promoting their book or project. I was up all night after this class, my head spinning with ideas." -- Dr. Christine Ranck

"Joel is an inspiring, energetic, and well-informed teacher. He generously shared savvy tips from his years of experience in magazine publishing. I would recommend this class to anyone." -- Karen Sorensen

"Joel was a wonderful source of information. I'd read several books on publicity for authors, but I still walked away with lots of new information as well as helpful critiques of my pitches." -- Shann Fountain-Culo

"Joel helped me develop a new way of thinking about the content I am creating for my book. As a result, I am rewriting and believe that I will have a much better written and more marketable book." -- Sandra Carpenter

"Joel had great energy and was a great speaker. He was a perfect instructor and I enjoyed taking his class." -- Beverly Anderson

"Joel did an excellent job sharing his skills and a lot of information was shared. I definitely will remember all the techniques in the future and it is my hope that I will become a more effective public speaker." -- Khristina Godlewski

1/20/2010: Creative Marketing: One-Day Intensive - New York, NY - Jennifer Eggers - 1 day, $349

Thu, 26 Nov 2009 00:00:00 GMT

WHEN Wednesday, January 20, 10 am-4 pm

WHERE New York (Midtown East)

Lunch will be provided during this one-day intensive course.

PRICE
$349 ($324 for )
more info

Add to Calendar
iCal | Outlook

Details

Is the content you have to work with dry as toast? Are you being asked to do the work of a creative? Are you a self-taught marketer who needs to up your game? This one-day intensive is for marketing professionals who could use a tune-up on copywriting for direct mail, newsletters, banner ads, or any animate or inanimate object. Whatever your day-to-day challenges are, being all business doesn't have to be all boring.

Bring in materials or challenges from your own work that you are willing to share. We'll use them as examples and help you get a head start on your next project.

In this one-day intensive, you will learn:

How to develop your company's tone of voice
How to think visually, write sharply, and simplify your messaging
The bread and butter of great copywriting
How to create unsinkable headlines and hooks
How to better organize and optimize web content
How to be more creative on the spot

Course Syllabus

Creative Marketing (PDF)
View a sample syllabus for this class here.

• Create Quick Video for the Web – New York (Class starts January 23)

• Brand Writing – ONLINE (Class starts January 25)

• Direct Access: Jessica Amason on Viral Marketing (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

Instructor Bio

Jennifer Eggers is an independent copywriter and creative director. She has worked at branding and design agencies including Anomaly, G2 Worldwide, Wolff Olins, O Group, Spring Design Partners, and Lorelli Associates. Jennifer prefers to work from strategy-to-page, helping clients find their voice in advertising, collateral, packaging, brand extensions, and online. Past and current clients include ABSOLUT Vodka, WaMu, Virgin America, Coca Cola, The New York Times, Pantone, Ciba Vision, Topps, The Muhammad Ali Center, Krups, and Canon.

One of Jennifer's most visible copywriting projects was once placed at the World Trade Center site in Lower Manhattan. She wrote the text for a series of panels created for the Port Authority of New York and New Jersey that told the story of the World Trade Center's place in history.

Jennifer Eggers's Courses
Creative Marketing: One-Day Intensive – New York

Testimonials

Jennifer is an experienced professional and her instruction was thorough and inspiring. Our class was a safe, welcoming place to get feedback and try out ideas. It was great to see everyone's confidence in this field grow and I now count my classmates among my first industry contacts. -- Kelly Kingman

"I would happily attend another of Jen's classes. I left Jen's copywriting class mentally pumped that I finally found my purpose. Hello, advertising! Here I come." -- Michele Santo

"Jen is an excellent instructor and offers great insight into the specifics of the copywriting industry. I feel very confident in putting together a professional portfolio and getting it viewed very soon." -- Chris Romano

"Jennifer put together a really thorough course instruction kit that I will use very often. She inspired new ways of formulating my process and reminded me of the work it takes to get the best idea." -- Melissa Odegaard

"Jennifer is knowledgeable, enthusiastic,and engaging. It's clear she enjoys teaching the class." -- Nena Donovan Levine

"This class was a great way to gather with contemporaries and see what others in the field struggle with. Jennifer helped us work with our real life issues and showed us that a new perspective is the key to finding a great copy angle." -- Katelyn Hayes

1/20/2010: Copywriting: Mastering Ad Writing - ONLINE - Dave Nieker - 8 weeks, $499

Thu, 26 Nov 2009 00:00:00 GMT

WHEN 8 weeks, January 20 - March 17
Online chats Wednesdays, 8-9 pm ET

WHERE Online. Click here for information.

LEVEL Intro

PRICE
$499 ($475 for )
more info

Add to Calendar
iCal | Outlook

Details

Learn how to think, see, and create from the unique perspective of a copywriter as you take part in creative exercises and practical, hands-on learning. Once you learn the basic formulas and structures of writing a print ad, your copywriting will translate easily into various media. Add some creative inspiration and a love for trends and brands and you're on your way to writing breakthrough ads. In this introduction to copywriting, you'll learn the art of coming up with concepts and headlines for both short, headline-focused ads as well as long copy (brochures, web etc.).

In this class, your talents will be nurtured as you learn the essentials. This course is open to anyone with an interest in advertising, including students, professionals, writers, and designers. No previous advertising experience is required. If you're already working as a writer or copywriter, you'll refresh your experience, learn from a new perspective, and practice creative assignments.

In this class you will learn:

How to write benefit-driven, creative headlines and body copy for a range of industries
How to practice writing for various advertising media: print, collateral (brochures, annual reports), web, outdoor, and direct mail
The varying skills needed to write brief, punchy ads and long copy (annual reports, brochures, web)
How to write, as well as work from, a creative brief
How copywriting works with graphics and photos to make a complete ad
Ways to jumpstart your ad portfolio and start looking for jobs

This class will mimic how projects are assigned in an ad agency. Each week you will be required to write ads (usually three executions) according to the assignment as per the lessons and creative brief, which you will post for feedback. Class time will consist of work review, instruction, and brainstorming exercises. Assignments also include reading magazines and journals. You can expect 3-5 hours of homework time each week.

Students who have taken this class have gotten jobs at:
Allebach, Saatchi and Saatchi, LyonHeart, IconNicholson, Euro RSCG 4D, Artisan Talent, Mr. Youth, and more.

The online classroom has several interactive components:

Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
Students post completed assignments for feedback and discussion by the instructor and class.
Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
Technical support is available from mediabistro staff.

Course Syllabus

Copywriting: Mastering Ad Writing (PDF)
View a sample syllabus for this class here.

• Brand Writing – ONLINE (Class starts January 25)

• Writing and Editing for the Web – ONLINE (Class starts January 19)

• Writing for the Web: Is Writing for the Web Different from Print? (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

Instructor Bio

Dave Nieker is an award-winning copywriter whose voice can be clearly heard in a recent rebranding of the Hilton HHonors guest loyalty program for the world-renowned hotelier. Other recent accomplishments include a series of radio spots for First Security Bank and print and web work for the Florida Keys Tourism Council. Dave has also produced work for Young and Rubicam Seattle, Engine Interactive, and Publicis in The West. He's written direct mail for FCB Direct, DDB Direct, and written copy for Microsoft, T-Mobile, drugstore.com, WizKidsGames, and countless others. You can view samples of his work at www.popcopy.com.

Dave Nieker's Courses
Copywriting: Mastering Ad Writing – (Class starts January 20)

Testimonials

Dave was very knowledgeable, experienced, and interesting. He was very engaging and will leave you wanting to continue your education in the world of advertising, copywriting, and marketing. -- Sarah Scobey

"David clearly knows his stuff and has the work to show for it. I will definitely take his advice!" -- Tim Gaskill

"I didn't know anything about copywriting before taking Dave's class. He was knowledgeable, patient, thorough, and I walked away feeling more confident about getting started in my career as a copywriter." -- Rebecca Waer

"Dave was a good communicator and lead the class in an informative manner. I walked away feeling educated and excited about pursuing my career." -- Audra Bonacki

"Dave was interesting to listen to, had great anecdotes, and proved that he knew what he was teaching. He was very willing to answer any questions and go over topics as much as needed." -- Arika Spector

"Dave provided the understanding, guidelines, tools, and confidence to create a portfolio and pursue copywriting as a career. All we need to do is imagine, practice, and apply." -- Lucy Bruttomesso

"Dave is a fantastic teacher. His knowledge, experience, and expertise are first class and his teaching makes you feel like you can go out and start applying for jobs." -- Georgia Cassimatis

"Dave is a funny and knowledgeable instructor. He demystifies copywriting and gives you the skills you need to get your career started." -- Casa Wilson

1/25/2010: Brand Writing - ONLINE - Alexis Mezzina DiResta - 6 weeks, $425

Thu, 26 Nov 2009 00:00:00 GMT

WHO This class is ideal for brand managers, marketers, copywriters, public relations representatives, and anyone who wants to break into those fields.

WHEN 4 weeks, January 25 - March 15
Chats Mondays, 10-11 pm ET

WHERE Online. Click here for more information.

LEVEL Intro
CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate.

PRICE
$425 ($399 for )
more info

Add to Calendar
iCal | Outlook

Details

A strong brand identity is the cornerstone of a successful business -- think Mac, Coke, Target, and Volkswagen. But a great story is only half the battle. The way that story is told can make or break a company. Consumers today are assaulted by brand messaging at every turn -- some blaring and in-your-face, some bordering on the subliminal. How an audience interprets that message influences everything from marketing and sales to product perception and packaging. So how do you cut through the jumble of information and turn your company or product from a concept into a household name? It all starts with a cohesive, well-executed brand message.

Whether you're a brand manager, marketer, copywriter, or public relations representative, this course will help you determine the most effective ways to communicate with your company's customer, with an emphasis on a constant stream of direct communication that will change and grow along with the customer's needs. We will address the ways in which it is possible to maintain those core values that sparked customers' interest in the first place while simultaneously making gradual, minor adjustments that keep the company evolving along with the customer.

In this course, you will learn:

How to identify and create a brand voice
Why different brands have different voices (e.g. Mac v PC, McDonalds v Burger King) and when it's time to change
How to examine brand DNA: exploring brand history, examining sales data, identifying hero products, franchising a brand-within-a-brand
How to identify a target customer and maximize brand impact
The pros and cons of different types of media and which tool to use when
How to adjust your approach to loyal customers versus new customers
How to convey your brand message through merchandising, education, packaging, and copywriting
How to develop a proprietary language
When brand partnership is an appropriate strategy and how to pursue this

By the end of this course, you will have:
A writing portfolio that includes a mission statement, a repositioning brief, website or product copy, a sample email blast, a sample press release, and a marketing proposal.

The online classroom has several interactive components:

Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
Students post completed assignments for feedback and discussion by the instructor and class.
Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
Technical support is available from mediabistro.com staff.

Course Syllabus

Brand Writing (PDF)
View a sample syllabus for this class here.

• Mediabistro Public Relations Certificate Program – ONLINE

• The Future of Social Media with Chris Anderson (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

Instructor Bio

Alexis Mezzina DiResta is a consultant who specializes in brand building and has been featured as a brand expert in WWD, Glamour, and Allure. At Tarte Cosmetics, she racked up extensive experience in marketing, product development, sales, operations, merchandising, management, and public relations. She continues to apply her knowledge of how to create a cohesive brand to her consulting work for companies like NARS cosmetics.

Alexis is a frequent guest speaker at NYU, Columbia, FIT, and LIM.

Alexis Mezzina DiResta's Courses
Brand Writing – (Class starts January 25)

Testimonials

Alexis was a delightful and informative instructor. She possesses a great wealth of knowledge on branding. I would not hesitate to enroll in another course taught by Alexis. -- Pam Holland-Moritz

"Alexis's lectures were intelligent and extremely useful for understanding the business of branding across different sectors. She has a deep awareness of all forms of media and is an excellent class leader who encourages participation and the sharing of ideas." -- Sommer Hixson

1/26/2010: Web 3.0 Conference - New York, NY - , $545

Thu, 26 Nov 2009 00:00:00 GMT

WHEN January 26-27, 2010
WHERE Hyatt Santa Clara, Santa Clara, CA

Early-bird 2-day pass: $545 until January 13
Group rate just $345!

Click here for full pricing details.

PRICE
$545 ($545 for )
more info

Add to Calendar
iCal | Outlook

Details

The emergence of a new era of technologies, collectively known as Web 3.0, provides a strategically significant opportunity to make media and business run better. Also known as the semantic web or linked data, web 3.0 is a web in which data is linked to allow for more meaningful, actionable insight to be extracted. At the conference, we will explore how companies are using these technologies today, and should be using them tomorrow, for significant bottom line impact in areas like marketing, corporate information management, publishing, customer service, and personal productivity.

For more information and to register, go to the Web 3.0 site.

• Reinventing Print Content for the Web – ONLINE (Class starts February 2)

• Mediabistro Digital Journalism Certificate Program – ONLINE

• The Future of Social Media with Chris Anderson (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

Journalism

2/9/2010: Webcast: Social Media and Your Business - ONLINE - Jennifer Lindsay - 1 hour, $65

Thu, 26 Nov 2009 00:00:00 GMT

WHEN Tuesday, February 9, 2-3 pm ET

WEBCAST INFORMATION: After you sign up, you will get instructions for logging in on the day of the webcast.

PRICE
$65 ($50 for )
more info

Add to Calendar
iCal | Outlook

Details

Social media can bring you and your organization huge returns -- but it takes more than good luck to make money online. You need a combination of strategy and tactics to create a programatic approach to social media. You need to know the data points that will help you drive smart decisions, how to find them, and how to come to an agreement on goals. This webcast will teach you tried and tested programs to include in your social media strategy.

In this webcast, you will learn:

How to tune in and listen to what's being said about your brand
What data you need when designing your social media program
Which social networks appeal to your demographic
What content is best-suited to build your social presence
How to sell executives on the program you create
How to handle personal and professional social media personas

What is a mediabistro.com webcast?
mediabistro.com webcasts are live educational multimedia presentations about media issues. Each webcast runs about an hour and integrates a PowerPoint presentation with audio, followed by audience questions.

To attend the webcast, simply apply here and we'll email you the login information. At the scheduled time, log in and join the presentation.

• Intro to Social Media – ONLINE (Class starts January 20)

• Mediabistro Circus: Brand All-Stars (Video) – ONLINE

• Writing Scripts for Online Video – ONLINE (Class starts December 1)

Tell me when offerings like this are scheduled.

View all offerings in

Instructor Bio

Jennifer Neeley Lindsay provides strategic counsel on social media to organizations of all kinds. She is co-founder of ResumeMastery.com, a resume-writing company which partners with recruiting firms and consults with individuals. Prior to this, she was director of digital services at Eastwick Communications, where she spearheaded all aspects of social media functions and programs.

Jennifer is also a two-time Emmy nominee, having worked at ABC-TV's San Francisco affiliate as a senior producer and online journalist and as a reporter, producer, and executive producer for the CBS affiliate in Fresno, California. Jennifer still puts her broadcast background to good use as host of the weekly podcast The A-List, which features the social and traditional media elite.

Jennifer Lindsay's Courses
Webcast: Social Media and Your Business –

2/10/2010: Brand Yourself - ONLINE - Laurie Scheer - 4 weeks, $350

Thu, 26 Nov 2009 00:00:00 GMT

WHEN 4 weeks, February 10 - March 10
Online chats Wednesdays, 9-10 pm ET

WHERE Online. Click here for more information.

LEVEL Intro

CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate.

PRICE
$350 ($325 for )
more info

Add to Calendar
iCal | Outlook

Details

In today's extremely competitive marketplace -- whether you are pitching an idea for a novel, short story, TV show, film, stand-up comedy act, or internet-based web show -- you need to make an impression and stand out. The clearest, quickest way to do that is to create your own brand.

What kind of impression do you give as you present yourself and your work in a cold calling situation, through email, or as you walk into a pitch meeting? What do people remember most about you after they've met you? What element of your personality will separate you from your competition? How do you want to be known? What is your energy? How will you and your art be perceived? What is your own personal brand?

Answer these questions and you'll be a success. This class will explore the success of popular personal brands (think Rachael Ray, Oprah, and JK Rowling.) Through lectures, exercises, and chats, you will develop a complete brand portfolio.

In this course you will learn:

The complete definition of branding
How to understand the marketplace you'll be pitching within
How to adjust your brand for a variety of media and cultural situations
How to find the right brand energy for you and your work
What you need for a complete brand package, from business cards to web presence

By the end of this class, you will have:
A complete portfolio displaying your own brilliant, unique brand

The online classroom has several interactive components:

Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
Students post completed assignments for feedback and discussion by the instructor and class.
Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
Technical support is available from mediabistro staff.

Course Syllabus

Brand Yourself (PDF)
View a sample syllabus for this class here.

• Intro to Public Relations – ONLINE (Class starts December 7)

• Intro to Social Media – ONLINE (Class starts January 20)

• How to Promote Yourself on Facebook (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

Instructor Bio

Laurie Scheer is a former vice president of programming for WE: Women's Entertainment and is currently a key member of the Film Faculty at Flashpoint Academy in Chicago. She has worked as an assistant, d-girl, and producer for some of the most powerful media conglomerates in the world, including ABC, Viacom, Showtime, and AMC-Cablevision. She has been a professor at numerous universities across the US and considers herself a media goddess, helping creative professionals realize their goals of working and improving 21st century media. Her book Creative Careers In Hollywood: From Extra Girls to Errand Boys (Allworth Press, 2002) chronicles and celebrates all of the movies ever made that feature women working in Hollywood. She also has a DVD, How to Pitch and Sell Your Screenplay.

Laurie Scheer's Courses
Brand Yourself – (Class starts February 10)
TV Writing: Spec Script – (Class starts January 19)
Writing Scripts for Online Video – (Class starts December 1)

Testimonials

Laurie has boundless enthusiasm and offers the opportunity to succeed. -- Paul Hagen

"Aside from priceless information and insight based on her background in TV, Laurie offers the constructive feedback and moral support that fledgling TV writers are unlikely to find elsewhere." -- Roslyn Ross

"Laurie's seminar was by far the best I have ever taken! She's the most knowledgeable instructor I've ever had, excellent on every level." -- Jamila Bey

"Laurie's class provided invaluable tips. She's one of the coolest instructors I've ever had. I would recommend her classes to anyone interested in learning more about writing for film and television." -- Imani Dawson

"Laurie's generous advice about television writing helped give me the confidence I needed to negotiate the contract process. I'll always remember that if you are a professional, you're worth it." -- Gina Laurie

"Laurie's classes are a must for anyone wanting to progress in the television industry. It is quite unusual to have someone offer to share their experiences, and even more unusual for them to truly want you to succeed." -- Tamara Federici, writer & former associate producer, Chappelle's Show

"Laurie is a professional who generously shares with her students her love and first-hand knowledge of the complex TV industry." -- Nancy West

"Laurie was informative, funny, and extremely knowledgeable. I found myself riveted and wanting to know more. If anyone is thinking of a career in television writing, this course is your starting point." -- Inger Slade

"Laurie's message of being well-researched, prepared, and realistic -- while also having supreme confidence in yourself and your ideas -- is one that all producers should hear." -- Tony Monterastelli

"Laurie gives you a thorough step-by-step process that will make you hone in on your concepts, brand, writing, and pitching skills." -- Denise Hendricks

"Laurie is friendly and personable but she will also get in the ring with you and make you face yourself." -- Laura Buchholz

"Laurie will help you plan the route between where you are now and that dream job in TV." -- Leslie Knox

"Laurie was exceptionally knowledgeable about the industry and provided insider information. I will happily take more courses with her." -- Candi Carter

"Laurie's a supremely talented, intuitive, and inspirational tutor." -- Joan Smith

"Through a series of fun exercises, Laurie helped me define my brand as a writer. I had no idea it could be so simple. And her information about marketing online is priceless. She is truly the media Goddess!" -- Tessa Smith McGovern

"I'd recommend Laurie's course to anyone interested in a career in TV writing. I found her passion for the subject matter and genuine enthusiasm in our projects very refreshing." -- Nate Paige

2/22/2010: Public Relations: Plans and Press - ONLINE - S.j Sebellin-Ross - 4 weeks, $350

Thu, 26 Nov 2009 00:00:00 GMT

WHEN 4 weeks, February 22 - March 22
Chats Mondays, 8-9 pm ET

WHERE Online. Click here for more information.

LEVEL Intermediate

CERTIFICATE CREDIT This course counts towards the Mediabistro Public Relations Certificate.

PRICE
$350 ($325 for )
more info

Add to Calendar
iCal | Outlook

Details

With public relations budgets exploding and PR jobs growing at an incredible rate, there are more and more career opportunities in corporations, PR firms, and non-profit organizations. This course positions you to take advantage of career-advancing opportunities by focusing on the twin cornerstones of public relations: PR annual plans and the press.

In this class, you will learn how to:

Develop and use a SWOT analysis to pinpoint key PR objectives
Structure and write a targeted annual PR plan from the executive summary to PR evaluation techniques
Thoroughly prepare for media interviews and draft responses
Develop and write briefing documents to help your client stay on message
Master the media interview, from understanding types of interviews to developing powerful question responses that communicate your key messaging
Understand key journalistic terminology
Prepare and write the coverage analysis report

By the end of this class, you will have:
A SWOT analysis, an annual PR plan situation analysis, a briefing document, and sample media questions and answers

Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
Students post completed assignments for feedback and discussion by the instructor and class.
Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
Technical support is available from mediabistro.com staff.

Course Syllabus

Public Relations: Plans and Press (PDF)
View a sample syllabus for this class here.

• Mediabistro Public Relations Certificate Program – ONLINE

• Public Relations: From Crisis Communications to Social Media – ONLINE (Class starts November 30)

• 10 Public Speaking Tips with Joel Schwartzberg (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

Instructor Bio

Testimonials

2/24/2010: Delivering Successful Professional Presentations - New York, NY - John Neffinger - 4 hours, $125

Thu, 26 Nov 2009 00:00:00 GMT

WHEN: Wednesday, February 24, 6:30-10:30 pm

WHERE New York (Midtown East)

PRICE
$125 ($100 for )
more info

Add to Calendar
iCal | Outlook

Details

What's at stake when you deliver a presentation at work? Whether you are addressing your team, pitching to prospective clients, or talking to a wider corporate audience, you're not just conveying your message, you're shaping your professional reputation. Do a mediocre job, and your professional prospects dim. But surpass expectations, and colleagues start to see you in a new way -- as a leader.

This workshop – limited to 12 students – will show you how to present your material and yourself in a comfortable, composed, compelling way. You'll learn how to use non-verbal communication to control the energy of the room, and use rhetorical techniques to draw your audience in and deliver an engaging and memorable presentation. Special attention will be given to using overhead slides and handouts effectively. Most importantly, you will learn to approach the presentation in the right frame of mind, so your audience always sees you at your best.

This is an interactive workshop, so be prepared to stand up and share with the class. You'll also hear helpful feedback from both the instructor and your peers.

By the end of the workshop, you'll be able to:

Take control of the room with your non-verbal presence
Understand how to play to your natural strengths -- and how to avoid tempting bad habits
Build an engaging, memorable presentation around any content
Run your personal warm-up routine to get yourself in the right state of mind to speak comfortably and effectively
Use overhead slides without putting the room to sleep
Deal gracefully with distractions (including that guy who won't get off his iPhone)

Check out John Neffinger's appearance on The CBS Evening News with Katie Couric.

• Mediabistro Public Relations Certificate Program – ONLINE

• Media Life Skills: Cool Tools for Goal Setting (Video) – ONLINE

• 10 Public Speaking Tips with Joel Schwartzberg (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

Instructor Bio

John Neffinger has a decade of experience helping people speak compellingly in public. His clients include political candidates, guests on national TV programs, and corporate executives. He is a principal with KNP Communications, and writes about public speaking for the Huffington Post.

John learned the art of public speaking during his time as a management consultant, where he prepared and delivered more than a hundred lectures for corporate audiences in the U.S. and overseas. He previously did communications work for both Harvard's Kennedy School and the Council on Foreign Relations. He has also practiced litigation and intellectual property law with a top-ten New York firm. John holds honors degrees from Harvard College and Columbia Law School.

John Neffinger's Courses
Delivering Successful Professional Presentations – New York

Testimonials

John is a great instructor. As a successful, full time writer, he has firsthand knowledge of the challenges all writers face, and can effectively speak to them and offer workable solutions. I'm looking forward to putting his recommendations into practice! -- Virginia Fischer

"If you are going to give a presentation about presentations, it had better be informative, entertaining and memorable. John clears that high standard by a good margin." -- Mark Katz

"John was highly qualified, delivered a fantastic and very useful presentation, and helped us to put it into action." -- Irina David

"This class gave me some great pointers for delivering public presentations in front of a large or small audience. I was suprised how interactive the course was! Not only did we learn how to use verbal speech, but he also showed us the value of non-verbal speech." -- Ann Glover

"John is a great instructor who really knows what he is talking about without getting too scientific. He exudes the qualities that a good public speaker should have -- strength and warmth." -- Darise Jean-Baptiste

"John is a fantastic teacher! He focused on each student's needs and goals while keeping the class fully engaged. He identified my habits and taught me how to appear more open and comfortable. I would highly recommend John to anyone." -- Alice Kim

1/1/3000: Advertising: The New Creative Agency (Video) - ONLINE - 1 hour, 4 minutes, $

Thu, 26 Nov 2009 00:00:00 GMT

PRICE
Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ).

SYNOPSIS
Advertising isn't just a 30 second television spot any more. Creative content can be incorporated into many different platforms in order to create a brand presence. How must agencies evolve in today's media landscape? How multi-functional is the Internet when it comes to advertising? What types of consumer experiences create value? How can you take your great idea to the next level?

DURATION/TIME
6 videos
1 hour, 4 minutes total running time

DATE OF PANEL
March 26, 2007

Add to Calendar
iCal | Outlook

Details

This Crash Course is an On Demand Video.

Click here to preview and read more details.

• How Online Video Is Changing the Internet, Part 1: Overview (Video) – ONLINE

• Improve Your Web Life: New Sites, New Uses, New You (Video) – ONLINE

• How to Start a Blog (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

1/1/3000: Breaking Into Advertising (Video) - ONLINE - 9 minutes, $

Thu, 26 Nov 2009 00:00:00 GMT

SYNOPSIS

In this brief tutorial, you�ll get the latest info on the advertising industry, including insight on where the field is going, and the skills you�ll need to break in.

Matt Van Hoven of mediabistro�s Agency Spy will be your guide.

DURATION/TIME
3 videos
9 minutes

Add to Calendar
iCal | Outlook

Details

This Crash Course is an On Demand Video.

Click here to preview and read more details.

• Mediabistro Career Circus: Crush It! Why Now is the Time to Cash In On Your Passion (Video) – ONLINE

• Media Life Skills: Cool Tools for Goal Setting (Video) – ONLINE

• Mediabistro Circus: New World Intimacy-- Social Media and Twitter (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

1/1/3000: Direct Access: Jessica Amason on Viral Marketing (Video) - ONLINE - , $

Thu, 26 Nov 2009 00:00:00 GMT

PRICE
Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ).

SYNOPSIS
Jessica Amason understands why ideas go viral. We ask her to discuss how content and platform can work together, the future of branded content, and why we're fat. Jessica Amason is the Viral Media Editor for BuzzFeed.com. Bridging the gap between the editorial and ad space, Jessica helps brands learn the "science" of contagious media and how to leverage BuzzFeed's social content model in a marketing context. She is also co-creator of "viral sensation," This is Why You're Fat. Jessica blogs on viral culture for The Huffington Post and previously worked at AOL's web culture blog, Urlesque.com. She has appeared as a guest on CNN and Headline News and her work has been covered by the Today Show, Time Magazine, New York Times and Wired.

Add to Calendar
iCal | Outlook

Details

This Crash Course is an On Demand Video.

Click here to preview and read more details.

• New Media: 6-Session Self-Paced Course – ONLINE

• Building a Media Business Through User Content and Engagement (Video) – ONLINE

• Mediabistro Circus: Creating a Global Phenomenon with Tim Ferriss (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

1/1/3000: Marketing: It's a Two-Way Conversation (Video) - ONLINE - , $

Thu, 26 Nov 2009 00:00:00 GMT

PRICE
Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ).

SYNOPSIS
Learn how marketing campaigns that engage customers can drive powerful results, reposition brands, and provide valuable customer insight data. Our panel shares examples on how social media and viral campaigns are being used to market everything from convenience foods to teen-focused Broadway shows to Ford Mustangs. The panel features Jessica Amazon, Viral Media Editor, BuzzFeed.com; Ken Davenport, Renowned Broadway producer; and Dan Lacivita, SVP/Executive Director at Firstborn Multimedia, and creator of the new Ford Mustang campaign.

Add to Calendar
iCal | Outlook

Details

This Crash Course is an On Demand Video.

Click here to preview and read more details.

• Building a Media Business Through User Content and Engagement (Video) – ONLINE

• Direct Access: Chris Tolles on New Directions for Writers (Video) – ONLINE

• Trademark Essentials for Graphic Designers (Video) – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in

1/1/3000: Mediabistro Circus: Crowdsourcing (Video) - ONLINE - 41 minutes, $

Thu, 26 Nov 2009 00:00:00 GMT

PRICE
Get access to all Mediabistro on Demand videos for only $19 per month ($15 for ).

SYNOPSIS

Jeff Howe
Wired editor and author of Crowdsourcing

Crowdsourcing is rapidly moving into mainstream use, and affecting everything from journalism to investigative reporting, to customer service, and finding VC money for a business. Jeff will talk about the different crowdsourcing models that are emerging, how you might apply them to your business, and how crowdsourcing can lead to significant global and social changes.

Jeff is a contributing editor at Wired magazine, where he covers the entertainment industry, among other subjects. In a June 2006 article for Wired, Jeff coined the term �crowdsourcing� to describe mass collaboration used to accomplish tasks formerly performed by employees. His book Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business was released by Crown Business in August 2008.

DURATION/TIME
3 videos
41 minutes

Add to Calendar
iCal | Outlook

Details

This Crash Course is an On Demand Video.

Click here to preview and read more details.

• Enhance Your Career: The Informational Interview (Video) – ONLINE

• Mediabistro Circus: Creating a Global Phenomenon with Tim Ferriss (Video) – ONLINE

• New Media: 6-Session Self-Paced Course – ONLINE

Tell me when offerings like this are scheduled.

View all offerings in