Mediabistro instructors are all active, working professionals at the top of their fields teaching the latest industry trends. Every class includes live interaction, personalized feedback, and a focus on completing professional-quality work.
Online classes have a dedicated instructor, assignments, live video discussions, and open forums. You’ll get a high level of attention and personalized feedback from your instructor while interacting with fellow students. If you can’t join live, discussions and materials are archived for you to view at any time.
SYSTEM REQUIREMENTS You will need access to a computer and speakers or headphones to participate.
If you don't come up at the top of a search, your audience may never find you.
This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You'll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.
In this class, you will learn how to:
Understand the difference between SEO and SEM
Determine the most important factors of search rankings
Report on web traffic and keep your website code clean
Reach out to bloggers and other webmasters to have them link to your site
Manage SEO and social media projects
By the end of class, you will have:
An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.
Christine Campbell is a search engine optimization and content strategist at Resolution Media, part of the Omnicom Media Group of agencies. Her skills include insights and analytics reporting, keyword selection, email marketing campaigns, and social media strategy. Her clients range from Fortune 500 companies to local businesses including Citibank, American Express, Meredith Publishing, Samsung, and McGraw-Hill.