Search and Online Marketing

Drive traffic and optimization through SEO, social media, and digital outreach

  • sections:
  • Discussions Tuesdays 8-9pm ET, 6 sessions full schedule

If you don't come up at the top of a search, your audience may never find you.

This course will teach you how to use SEO and search marketing, social media, and digital outreach methods to drive traffic to your website. You'll also learn how to optimize your sites for search engines and how social media exposure and links can leverage more exposure on Google and other search engines.

In this class, you will learn how to:

  • Understand the difference between SEO and SEM
  • Determine the most important factors of search rankings
  • Report on web traffic and keep your website code clean
  • Reach out to bloggers and other webmasters to have them link to your site
  • Manage SEO and social media projects

By the end of class, you will have:

An understanding of the factors that can get your website to the top of search engine results, and how to use social media and search marketing to drive traffic to your website.

Christine Campbell is the Search Engine Optimization Manager at OSP Group, the preferred brand portfolio of women’s apparel, shoes, lingerie, men’s and home products dedicated to plus sizes. Prior to that, she was a Search Engine Optimization Content Strategist at Resolution Media, part of the Omnicom Media Group of agencies. Her skills include insights and analytics reporting, keyword selection and content optimization, email marketing campaigns, and social media strategy. She has worked with clients ranging from Fortune 500 companies to local businesses including Citibank, GlaxoSmithKline, Meredith Publishing, Samsung, and McGraw-Hill.