SEO: Develop Your Strategy Plan

Advanced topics in SEO planning

  • sections:
  • Discussions Wednesdays 9-10pm ET, 2 sessions full schedule

Complete a comprehensive SEO audit of your current website and develop a strategic plan to get your website to the top of search engine results. Learn how to measure and sustain your marketing efforts to continually improve your search engine optimization program. 

We'll cover how to use location-based metatags to ensure content can be easily found and analytics to track strategy effectiveness. Learn how to integrate web tools with your site, analyze keyword effectiveness, and complete assessments of bounce rate, entrance, and exit paths. We’ll discuss how to use social media strategies to manage online reputation management. You’ll also learn about changes in search strategy spurred by Google+, Panda, and Penguin.

In this class, you will learn how to:

  • Use keyword tools to determine the most effective keywords for your content
  • Implement link strategies that widen your site's reach
  • Use the Google suite of tools to work with your site: Analytics, Webmaster Tools, Keyword Tool
  • Perform an SEO audit and a competitor analysis
  • Understand how search algorithms function

By the end of class, you will have:

A comprehensive strategic plan to continue to measure and develop your search engine optimization expertise.

Admission requirements:

This course is recommended for people who have a working knowledge of SEO techniques or have taken SEO Writing. Apply with a note to explain your interest in this topic and your previous experience.

Lisa Aragon is the co-founder and digital architect for Double Dutch & Company, a micro digital agency that embodies serious marketing play to digitally connect clients with their target audience. She harnesses her agency and strategic collaboration experience with a slew of Fortune 500 companies to better equip startups, emerging businesses, and companies trying to build digital campaigns. Prior to this, Lisa worked at AOL and Washingtonian interactive agencies TIG Global and New Media Strategies. She also led account teams at the award-winning Arizona firms Terralever, Sitewire, and The Lightly Agency.

  • "I knew only the bare bones basics of SEO and SEM when I started class. I now know skills I implemented immediately with new websites I've started. Lisa is an amazing instructor and I'd definitely take another class with her. I loved it."

    Syndee Barwick