SEO Writing

Optimize content for search engines and drive traffic to your website

  • sections:
  • Discussions Thursdays 9-10pm ET, 2 sessions full schedule

In this intensive course, join fellow editors, writers, and bloggers to learn how to implement SEO writing techniques immediately to ensure your content reaches your intended audience. We'll cover how to improve your organic page ranking to drive traffic to your website, the anatomy of a search engine, and link-building techniques to maximize the visibility of your content.

Students will conduct keyword research to analyze their audience and develop a search strategy for increasing page views.

In this class, you will learn how to:

  • Identify your audience and conduct keyword research accordingly
  • Use Google Trends and the Google Keyword Tool to understand keyword densities
  • Use social networking sites to distribute your work and build your authority for search engine ranking
  • Apply techniques for effective tagging
  • Navigate through the ever-changing landscape of Search to maintain visibility

By the end of class, you will have:

The skills to use keyword research and analysis to drive traffic to your blog or website.

McLean Robbins is a content strategist, copywriter and digital consultant for some of the world’s leading brands, including Marriott, Four Seasons, the National Sleep Foundation, and many more. She has extensive experience in producing high-visibility web content and designing effective digital campaigns that help build brand and personal visibility. Based in Washington, DC, McLean is also a luxury lifestyle journalist for publications including Forbes Travel Guide, Travel Channel, AOL, The Washingtonian, Robb Report and many more. McLean holds a Master’s degree in Journalism from Georgetown University. 

  • "If you're looking for a quick, but in-depth, introduction to SEO writing, this is the course to take. The materials are helpful and interesting and the assignments are pratical and relevant to what you might actually do for your job or as a freelancer. McLean Robbins is a wonderful, engaging instructor who's attentive and takes the time to address and answer everyone's questions. I look forward to taking another course with her."

    Stacey Cheney