Strategic Mobile Marketing

Develop a marketing strategy for smartphones, tablets, and mobile devices

  • sections:
  • Discussions Tuesdays 8-9pm ET, 4 sessions full schedule

With the proliferation of smart mobile devices, marketers have more access to consumers than ever.

In this course, you'll learn how to conceive, implement, and manage a mobile marketing strategy. We'll examine the growth of the mobile marketplace, from text messages to apps to the rise of HTML5 as the next web standard. We'll also cover how to use analytics to determine where to focus your mobile efforts to maximize engagement with your branded content.

In this class, you will learn how to:

  • Optimize content and email marketing efforts for mobile devices
  • Use analytics to determine where to focus mobile efforts
  • Understand the anatomy of a mobile landing page
  • Know when to use text message (SMS) and multimedia message (MMS) campaigns
  • Audit a multi-faceted mobile strategy

By the end of class, you will have:

A thorough understanding of mobile marketing and a campaign strategy.

Kayla Green is the digital strategy director for Saatchi & Saatchi, where she works on strategic initiatives for Toyota, with a focus on digital. Kayla joined the SaatchiLA team from iconmobile, a WPP-owned mobile technology and marketing organization where she ran client services for Colgate-Palmolive, Ford, Kimberly-Clark, and Microsoft. Named one of Mobile Marketer's '25 Women to Watch' in 2012, Kayla is also the Los Angeles chapter co-chair and San Francisco chapter founder of SheSays, a global organization for women in digital communications.

  • "Kayla is everything you want in an instructor. She runs class in a way that allows her to students to not only learn from her, but from one another as well. She makes herself available for help or questions and has a really welcoming and personable demeanor. I feel completely confident in what I learned in this course and hope to take more in the future with Kayla."

    Lauren Hoffman