Twitter Marketing

Reach influencers, build followers, and engage a community in your brand

  • sections:
  • Discussions Mondays 8-9pm ET, 6 sessions full schedule

Learn how to maximize the impact Twitter can have on your business or personal brand. You'll gain practical, hands-on knowledge about how to build your Twitter presence and engage in relevant conversations shaping your industry. We'll cover essential skills including how to filter out the noise and focus on meaningful dialogue that's appropriate for your business. We'll demonstrate how to build audience by writing tweets that will get retweeted or shared with new groups of people. We'll also review proven Twitter techniques for yielding conversions into page views and actual sales.

You'll learn how to review analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you're reaching your followers when they're listening.

In this class, you will learn how to:

  • Brand yourself on Twitter using a keyword-rich bio, an authoritative tone, and a meaningful strategy
  • Optimize your follower count and increase your targeted audience
  • Dissect the anatomy of a successful tweet
  • Use TweetDeck, HootSuite, and other services to manage your tweet schedule
  • Integrate your Twitter strategy with Facebook, LinkedIn, and other social media platforms to maximize web presence

By the end of class, you will have:

A well-crafted Twitter presence, a strategy for understanding and increasing your audience, and an in-depth understanding of the techniques that make Twitter a powerful social media tool.

Jim Hopkinson is a former marketing director at Conde Nast Digital, where he managed the online marketing and social media strategy for and oversaw community managers for The New Yorker, Vanity Fair, Glamour, and Teen Vogue. He spent 8 years in digital marketing for and Mobile ESPN. Jim hosts a popular podcast called The Hopkinson Report, delivering conversations around new media, technology, and branding that teach people how to pursue their ideal career and lifestyle. His book Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You was published in 2011 by Grand Central Publishing, and his writing has appeared in the,,, Yahoo Finance, and the New York Post.

  • "I can't stress enough what a great experience this was. Jim's professionalism and energy is what made this experience so positive. He provided content I could use immediately, and I have already increased my Twitter following because of it."

    Tracy Granzyk

  • "Jim is Mr. Social Media. He leads the group with such dynamism, and explores every student's questions. He is an accessible, communicative, special teacher."

    Gayle Goodman

  • "I learned much more than I bargained for in Jim's class. Jim's strategies helped me to get savvy, and I doubled my followers. Jim made sure we understood quality over quantity and to know your audience and have a strategy. I'd definitely take another course with Jim, for sure!"

    Syndee Barwick

  • "Jim's expertise with Twitter offered valuable takeaways to refine social media activities both professionally and personally."

    Ashley Spilak