• sections:
  • Discussions Tuesdays 8-9pm ET, 4 sessions full schedule

Thanks to tools like Google Analytics, any business with a website can learn more about its customer’s needs and wants than ever before. This course will focus on three areas: how to use Google Analytics to gather the data you need, how to identify key metrics (KPIs) and generate insights, and understand how the tools work.  You will learn to segment data to target your most valuable customers, differentiate between a visit and unique visitor, and calculate average metrics and export data. 

In this class, you will learn how to:

  • Create an account in Google Analytics
  • Use web analytics tools to access the data you'll need
  • Identify the data and metrics that are most important to your business
  • Analyze the data to generate actionable results
  • Understand how analytics tools work on the backend, and the limits of the technology

By the end of class, you will have:

An in-depth knowledge of web analytics metrics, an intermediate proficiency with Google Analytics, and the data analysis skillset to create actionable change for your business.

Tom Huzarsky works at Dow Jones where he leads desktop and mobile Site Catalyst implementations for Wall Street Journal, MarketWatch, and other media properties. Tom has worked in many agencies including Digitas, KBSP, and Wunderman and specializes in implementing Google Analytics and Site Catalyst web analytics tools.