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Pretty, Thin, and Accessible: 'Diet Coke' Introduces the "Slender Vender" - Posted May 7, 2013
How are people supposed to associate Diet Coke with thinness when the vending machines are so darn hefty?
At least that seems to be the thinking behind Coke's new Slender Vender, the thinnest beverage-dispensing machine the weight-obsessed world has ever seen. The new design, meant to demonstrate that Diet Coke is "fit... [PRNewser]
Marc Jacobs Designs Diet Coke Cans Now - Posted February 15, 2013
Last week we criticized the recent trend in which big-name brands hire seemingly random celebrities as "creative directors". While we still don't understand exactly how Justin Timberlake will help "... define Bud Light Platinum's identity in the lifestyle space", another big brand unveiled some honest-to-God physical product... [PRNewser]
Taylor Swift Is The New Face of Diet Coke - Posted January 29, 2013
Yesterday Coca-Cola finally addressed its nemesis PepsiCo by laying its promotional cards on the table and declaring: "We'll see your Beyonc and raise you a Taylor Swift."
Like the Beyonc deal, Swift/Diet Coke will be a "... [PRNewser]
Diet Coke Gets a Facelift - Posted August 16, 2012
Beginning Sept. 1, the Diet Coke cans you know and love will look a little different. The new design, created by ... [PRNewser]
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