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Taking The New York Times Digital
Top editors at NYTimes.com reveal the inner workings of the news industry’s state-of-the-art multi-media operations
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PRICE SYNOPSIS At this point in the evolution of online journalism, it’s not just about getting the story on the site. Find out how a new breed of journalist-developers is packaging data-driven interactive content that readers can analyze and synthesize for themselves. How do blogging and other Web 2.0 features fit in the Times's model? Is success measured by the page-view? What does all this mean for advertising? Illustrated by "ripped from the headlines" examples, this fascinating presentation will appeal to anyone who wants to know where the paper of record—and the newspaper industry as a whole—is going in the years ahead. DURATION/TIME |
)about Mediabistro Circus
Mediabistro Circus 2008 was a two-day event designed to help media professionals understand the crossroads of digital and traditional media, why it matters, and how it affects work across the media disciplines. Some of the most impressive people in media and technology spoke at our inaugural Circus event. To be the first to know about the next Mediabistro Circus, sign up for Event Updates on the Mediabistro Circus 2008 page.Table of Contents
| Sections | Length | Size | |
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Highlights 
FREE! Watch a free preview of Taking the New York Times Digital. |
1:59 | 4 MB | |
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Crib Sheet (PDF) Download this outline and use it to take notes. Includes resources and other information. |
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| 1. | A New Golden Age of Storytelling By 2004, NYTimes.com had become an alternative to print. The digital and print versions of the paper started to have obvious similarities. By 2006, the site used a Flash video as a supplement for political coverage. Digital media now uses video, audio, search functions and analytical tools to enhance the news viewing experience and make it more interactive. |
20:46 | 41 MB | 2. | Digital Media in the Newsroom It's a matter of survival: if we don't find new ways of presenting information online, then we are going to die out. The web needs to be embraced in different ways to keep readers informed and to keep up with the competition. Developers need to create news-focused, data-driven applications. |
14:49 | 29 MB |
| 3. | Q & A, Part 1 Where do you find journalist-developers? How much time does it take to create interactive content? Do reporters have to change their methods of covering news to make it appropriate for the online format? Are bloggers journalists? What metrics are used to determine if interactive content is effective? How is advertising evolving in the online news arena? |
18:33 | 37 MB |
| 4. | Q & A, Part 2 How responsible are journalists for generating page views for online news sources? How is online news content different from television news content? What is the quality of life for a journalist in the digital age? |
20:33 | 41 MB |
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