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Spotted around the media universe

Digital Marketing Predictions for 2015 from Facebook Product Marketing Director, Ads Matthew Idema - Posted December 23, 2014
Facebook product marketing director, ads Matthew Idema shared his digital marketing ... [AllFacebook]

Instagram Tops 300M Users, Adds Verified Badges, Goes After Spammy Accounts - Posted December 10, 2014
Filter this: Instagram topped the 300 million user mark, co-founder and CEO ... [AllFacebook]

HBO, CBS Score #PRWin at Netflix's Expense - Posted October 16, 2014
You may have heard that HBO made lots of headlines yesterday by announcing that its first standalone streaming service would launch in 2015. This was great news for people like us, who only use their parents' HBO GO password when Mom and Dad are in town...super serious, you guys! Fingers not... [FishbowlDC]

Mark Zuckerberg to Visit India - Posted October 1, 2014
Facebook chief operating officer Sheryl Sandberg visited ... [AllFacebook]

REPORT: U.S. Adults Avg. 21 Minutes/Day on Facebook - Posted September 18, 2014
Adults in the U.S. will spend an average of 21 minutes per day on Facebook in 2014, or 6 percent of their digital time, but 10 percent of U.S. digital ad spending goes to the social network, whereas in other digital me... [AllFacebook]

U.S. Ad Spend Growing Faster Than at Any Point Over the Past Decade - Posted July 3, 2014
As we head into the long weekend, one thing is clear despite ongoing debates about social media's ability to drive sales, challenges in ... [MediaJobsDaily]

U.S. Ad Spend Growing Faster Than at Any Point Over the Past Decade - Posted July 3, 2014
As we head into the long weekend, one thing is clear despite ongoing debates about social media's ability to drive sales, challenges in ... [GalleyCat]

REPORT: Facebook, Google To Represent 15% Of Total Ad Market In 2016 - Posted July 2, 2014
Facebook and Google combined w... [AllFacebook]

REPORT: Facebook's Focus On Direct-Response Advertising, And Its Impact On Revenue - Posted June 19, 2014
How will Facebook's announcement last Thursday that it will ... [AllFacebook]

STUDY: Instagram Catches Twitter For U.S. Users - Posted March 27, 2014
Positive statistics continue to roll in for ... [AllFacebook]

REPORT: Facebook To Account For 21.7% Of Global Mobile Ad Market In 2014 - Posted March 19, 2014
Market-research outfit ... [AllFacebook]

How Much Mobile Ad Spending Did Facebook Account For In 2013? - Posted December 19, 2013
U.S. mobile ad spending is projected to reach nearly $9.6 billion in 2013, accounting for 22.5 percent of digital ad investments, up from 11.9 percent in 2012 and less than 3 percent in 2010, and Facebook was one of ... [AllFacebook]

Everything You Need To Know About Facebook's Test Of Video Ads - Posted December 17, 2013
The Facebook feature that has been long anticipated by marketers and long dreaded by users is one large step closer to becoming a reality, as the social network announced Tuesday that it will officially b... [AllFacebook]

Which Country Will Have The Most Facebook Users In 2016? Not The U.S. - Posted November 20, 2013
Which country do you think will have the most Facebook users in 2016? If you guessed the U.S., you'd be wrong, according to research firm ... [AllFacebook]

How Facebook Is Embracing The U.S. Hispanic Market - Posted November 7, 2013
Facebook launched a new ad product aimed at helping brands target its approximately 23 million ... [AllFacebook]

How Facebook Reminds Android App Users About Their Favorite TV Shows - Posted November 7, 2013
Facebook added a feature to its flagship ... [AllFacebook]

3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint? - Posted October 31, 2013
Facebook said in its third-quarter earnings report Wednesday that its tot... [AllFacebook]

REPORT: 15%-17% Of TV Viewers Engage With Social Networks In Real-Time - Posted October 10, 2013
With Facebook and Twitter jockeying for position in the television... [AllFacebook]

Facebook Paid 0 In U.K. Taxes For 2012 - Posted October 8, 2013
The tax man cometh and, in the case of Facebook in the ... [AllFacebook]

REPORT: Facebook To Nearly Triple Share Of Global Mobile Ad Market in 2013; Google Still Dominant - Posted August 28, 2013
Facebook's share of the worldwide mobile ad market is expected to nearly triple in 2013, reaching 15.8 percent, after coming in at 5.35 percent in 2012, according to the latest projections from market research outfit ... [AllFacebook]

Social Media Seeing Huge Take-Up Increase In Germany [STATS] - Posted August 19, 2013
New data from BITKOM and eMarketer illustrate a notable increase in ... [AllTwitter]

Vine Vs. Video On Instagram: The Jockeying Starts Early, But Is There Room For Both? - Posted June 20, 2013
Is there enough room for both Twitter-owned video-sharing application Vine and ... [AllFacebook]

REPORT: Launch Of Facebook Video Ads Delayed - Posted June 18, 2013
The video ads Facebook originally planned to launch this month or in July are n... [AllFacebook]

REPORT: Facebook To Account For 12.9 Percent Of Mobile Internet Ad Revenues In 2013 - Posted June 13, 2013
According to the latest report from ... [AllFacebook]

Why You Should Target Customers Through Facebook Ads - Posted June 10, 2013
Everybody markets their businesses through various mediums and, after careful research, in order to reach their goals. Marketers start with Web optimization, Google ads (pay-per-click), sponsor ads, Facebook ads, etc., depending on their needs and budgets. But how effective is advertising through Facebook? According to a recent study by ... [AllFacebook]

Amazon's Ad Business Outweighs Twitter's [STUDY] - Posted June 6, 2013
New research published by eMarketer this week reveals that Amazon's advertising business is bigger than Twitter's. Amazon has ramped up its advertising strategy in recent years, and now its seeing the ben... [AllTwitter]

REPORT: Hot Regions For Facebook User Growth Include India, Brazil, Russia, Middle East, Africa - Posted May 9, 2013
Facebook will experience strong growth in India, ... [AllFacebook]

Spruce Media Bullish On Facebook In 1Q Report On State Of Advertising - Posted April 29, 2013
Spruce Media, a Fa... [AllFacebook]

GM, Facebook Renew Advertising Relationship - Posted April 9, 2013
A few days before Facebook's initial public offering last year, General Motors pulled its $10 million advertising campaign from the social network, unhappy that it ... [AllFacebook]

5 Tips For Mastering Mobile Facebook Advertising - Posted April 9, 2013
Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than... [AllFacebook]

Users Cop To Checking Facebook While Drunk, At Work, Or On The Toilet - Posted April 8, 2013
Facebook's mobile push means that more people can access the social network from anywhere. Many people take Facebook with them to work, to the movies, to the bar, and to the toilet. A new chart from CreditDonkey shows that 52 percent of Facebook users who participated in a March survey ... [AllFacebook]

REPORT: Facebook Accounts For $3 Of Every $10 Spent On Mobile Display Ads - Posted April 3, 2013
Revised forecasts by ... [AllFacebook]

Twitter Sees Rapid Growth of Mobile Ad Revenue - Posted March 27, 2013
[caption id="attachment_122595" align="alignleft" width="300"] Ulrich / Shutterstock.com[/caption] Twitter will reach $1 billion in ad revenue in 2014, up from $583 million this year, according to revised estimates from industry analyst e... [AllFacebook]

Facebook Actually Does Help Deliver News - Posted March 18, 2013
Maybe Co-Founder and CEO Mark Zuckerberg's comparison of News Feed to a personalized newsp... [AllFacebook]

Email Marketing Is Alive and Well, by the Way - Posted March 14, 2013
If you follow PR/marketing news carefully, you may be forgiven for thinking that no one even opens emails anymore, because everything has to qualify as social/viral/visual/original "trusted" content to get anyone's attention. And it's true that measuring ROI for digital marketing campaigns is becoming even more confus... [FishbowlDC]

eMarketer: Sunny Outlook for Mobile, Social Advertising in 2013 - Posted December 17, 2012
The digital marketing research firm eMarketer has substantially revised its previous estimates for mobile advertising spending in 2012 from $2.61 billion to $4 billion, nearly double the 2011 number. The company is also bullish on social marketing, ex... [AllFacebook]

Report: Facebook Drives Huge Upward Revision In 2012 U.S. Mobile Ad Spending Forecast - Posted December 17, 2012
Research firm eMarketer boos... [AllFacebook]

Turning Heineken into the World's 'Most Interesting' Beer - Posted December 14, 2012
First a disclaimer: Like the rest of the country, we love beer. In fact, we are unapologetic beer snobs. And while ... [FishbowlDC]

Report: Twitter U.S. Mobile Ad Revenue Nearly Double That Of Facebook In 2012 - Posted September 6, 2012
Despite Facebook's increased emphasis on buildin... [AllFacebook]

Report: Facebook Marketers More Concerned With Promoting The Brand Than Racking Up Likes - Posted July 9, 2012
While several businesses that market on Facebook tend to become overly concerned with the number of likes their page has, Adverti... [AllFacebook]

Roll Call: Another Porter Novelli departure; A Council of PR Firms replacement; and More - Posted July 3, 2012
Porter Novelli's global president and CFO Anthony Viceroy is leaving the company, joining CEO Gary Stockman and CMO Michael Goldberg, wh... [GalleyCat]

Report: Marketplace Ads, Facebook Exchange Will Lead Rebound In Facebook Advertising - Posted June 26, 2012
Add eMarketer to the growing list of companies that don't believe Faceboo... [AllFacebook]

77% Of Consumers Would Buy From Your Company If Your CEO Was Tweeting [STUDY] - Posted March 29, 2012
A new study on eMarketer suggests that CEOs who tweet are regarded more positively than those who don't - so it's high time company big-wigs get their thoughts in order, condense them, and type them out in 140 characters or less. It looks like CEOs aren't exactly following the "lead by ex... [AllTwitter]

Tablets Offer Magazines a New Set of Editorial Options - Posted March 21, 2012
Tablets continue to gain momentum as more consumers and magazine companies have embraced the devices. Paul Verna, senior analyst at eMarketer, described tablets as "a new medium -- not print, not Web, and not mobile. It's a balancing act, ... [FishbowlDC]

Research: Adults Now Spending More Time On Mobile Than Print Media - Posted December 13, 2011
Analysis from eMarketer finds that U.S. adults are now spending more t... [FishbowlDC]

Only 2% Of Ad Agencies And PR Firms Use Twitter For Their Own Lead Generation - Posted December 8, 2011
When a client speaks with an ad agency about setting up a campaign, they naturally expect that agency to know their way around Facebook, Twitter, YouTube and other social media. And while the agency might have this know-how, new stats show that they... [AllTwitter]

Only 10.9 Percent Of Twitter Users Find Promoted Tweets Annoying - Posted September 7, 2011
Twitter users appear to be pretty happy with the ads they've been seeing on the network lately. According to a survey by market research firm Lab42 examined by eMarketer, only 10.9 percent of US Twitter users dislike seeing Promoted Tweets in their time... [AllTwitter]

Twitter Awareness Is At 92%, But Actual Usage Is Only 8% - Posted June 10, 2011
It looks like Twitter still has a way to go before it hits the mainstream. A new study from eMarketer shows that Twitter awareness in the general US population is at 92%, but that only about 8% of those examined actually use th... [AllTwitter]

Tools Round Up: Factiva Adds Features, eMarketer's New App, and More - Posted April 18, 2011
Factiva is unveiling a number of new bells and whistles, Dow Jones has announced. Among them are a new iPad app (which will be accessible in nine languages), a new user interf... [FishbowlDC]

So, How Many People are Actually on Twitter? - Posted March 24, 2011
Twitter has been nototiously tight-lipped about exactly how many of its 100s of millions of accounts are active. They, understandably, don't want it to get out that only a small percent of Twitter accounts are actually being used by real people.... [AllTwitter]

Small Businesses Doubled Twitter Use in 2010 - Posted March 8, 2011
Twitter is becoming an increasingly viable part of small and medium businesses' social media presences. According to recent statistics, SMBs have more than doubled their use of Twitter. eM... [AllTwitter]

Twitter Ad Revenue Poised to Explode to $150 Million in 2011 - Posted January 24, 2011
Although less than a year old, Twitter's advertising platform - its Promoted Products suite - is expected to see massive growth in 2011. eMarketer reports that Twitter will see $150 million in ad... [AllTwitter]

'PRWeek' Reporter Kimberly Maul Heads to EMarketer - Posted October 22, 2010
Kimberly Maul, PRWeek's corporate reporter, is leaving the magazine to join eMarketer... [FishbowlDC]

Survey: 86% Say Their Company is Creating or Planning to Create Original Content - Posted October 22, 2009
Corporate websites, social media and custom content lead the way when it comes to the most effective ways to communicate with prospects and leads, according to King Fish Media's "2009 Survey on Marketing, Media and Measurement." In addition, 86% of respondents said their companies are currently creating or planning to create origina... [FishbowlDC]

Ad-Funded Mobile Music Growing in 'EU-5' Markets - Posted July 24, 2008
In its new report, "Mobile Music: Ads to the Rescue," eMarketer forecasts that mobile music revenue in what it dubs the "EU-5" countries - France, Germany, Italy, Spain and the UK - will top $1.4 billion by 2012, up from $267 million last year. Out of that total, the market research... [ThinkMobile - SocialTimes.com]