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Sightings (15)
77% Of Consumers Would Buy From Your Company If Your CEO Was Tweeting [STUDY] - Posted March 29, 2012
A new study on eMarketer suggests that CEOs who tweet are regarded more positively than those who don't - so it's high time company big-wigs get their thoughts in order, condense them, and type them out in 140 characters or less.
It looks like CEOs aren't exactly following the "lead by ex... [AllTwitter]
Tablets Offer Magazines a New Set of Editorial Options - Posted March 21, 2012
Tablets continue to gain momentum as more consumers and magazine companies have embraced the devices. Paul Verna, senior analyst at eMarketer, described tablets as "a new medium -- not print, not Web, and not mobile. It's a balancing act, ... [PRNewser]
Research: Adults Now Spending More Time On Mobile Than Print Media - Posted December 13, 2011
Analysis from eMarketer finds that U.S. adults are now spending more t... [PRNewser]
Only 2% Of Ad Agencies And PR Firms Use Twitter For Their Own Lead Generation - Posted December 8, 2011
When a client speaks with an ad agency about setting up a campaign, they naturally expect that agency to know their way around Facebook, Twitter, YouTube and other social media. And while the agency might have this know-how, new stats show that they... [AllTwitter]
Only 10.9 Percent Of Twitter Users Find Promoted Tweets Annoying - Posted September 7, 2011
Twitter users appear to be pretty happy with the ads they've been seeing on the network lately. According to a survey by market research firm Lab42 examined by eMarketer, only 10.9 percent of US Twitter users dislike seeing Promoted Tweets in their time... [AllTwitter]
Once Facebook Runs Out of People, It Will Need New Products - Posted June 16, 2011
Add this to the list of reasons Facebook needs to develop new revenue streams... it's running out of new users. According to estim... [SocialTimes.com]
Twitter Awareness Is At 92%, But Actual Usage Is Only 8% - Posted June 10, 2011
It looks like Twitter still has a way to go before it hits the mainstream. A new study from eMarketer shows that Twitter awareness in the general US population is at 92%, but that only about 8% of those examined actually use th... [AllTwitter]
Tools Round Up: Factiva Adds Features, eMarketer's New App, and More - Posted April 18, 2011
Factiva is unveiling a number of new bells and whistles, Dow Jones has announced. Among them are a new iPad app (which will be accessible in nine languages), a new user interf... [PRNewser]
Why It May Be Unwise to Rely on Your Facebook Friends for ROI - Posted April 8, 2011
I've always been a bit skeptical about the value of social media relationships relative to direct mail and email house lists. Don't get me wrong: I'm a big fan of social media marketing, and I think more companies should d... [SocialTimes.com]
So, How Many People are Actually on Twitter? - Posted March 24, 2011
Twitter has been nototiously tight-lipped about exactly how many of its 100s of millions of accounts are active. They, understandably, don't want it to get out that only a small percent of Twitter accounts are actually being used by real people.... [AllTwitter]
Small Businesses Doubled Twitter Use in 2010 - Posted March 8, 2011
Twitter is becoming an increasingly viable part of small and medium businesses' social media presences. According to recent statistics, SMBs have more than doubled their use of Twitter.
eM... [AllTwitter]
Twitter Ad Revenue Poised to Explode to $150 Million in 2011 - Posted January 24, 2011
Although less than a year old, Twitter's advertising platform - its Promoted Products suite - is expected to see massive growth in 2011. eMarketer reports that Twitter will see $150 million in ad... [AllTwitter]
'PRWeek' Reporter Kimberly Maul Heads to EMarketer - Posted October 22, 2010
Kimberly Maul, PRWeek's corporate reporter, is leaving the magazine to join eMarketer... [PRNewser]
Survey: 86% Say Their Company is Creating or Planning to Create Original Content - Posted October 22, 2009
Corporate websites, social media and custom content lead the way when it comes to the most effective ways to communicate with prospects and leads, according to King Fish Media's "2009 Survey on Marketing, Media and Measurement."
In addition, 86% of respondents said their companies are currently creating or planning to create origina... [PRNewser]
Ad-Funded Mobile Music Growing in 'EU-5' Markets - Posted July 24, 2008
In its new report, "Mobile Music: Ads to the Rescue," eMarketer forecasts that mobile music revenue in what it dubs the "EU-5" countries - France, Germany, Italy, Spain and the UK - will top $1.4 billion by 2012, up from $267 million last year. Out of that total, the market research... [ThinkMobile - SocialTimes.com]
