EMarketer

Why You Should Target Customers Through Facebook Ads - Posted June 10, 2013
Everybody markets their businesses through various mediums and, after careful research, in order to reach their goals. Marketers start with Web optimization, Google ads (pay-per-click), sponsor ads, Facebook ads, etc., depending on their needs and budgets. But how effective is advertising through Facebook? According to a recent study by ... [AllFacebook]

Amazon's Ad Business Outweighs Twitter's [STUDY] - Posted June 6, 2013
New research published by eMarketer this week reveals that Amazon's advertising business is bigger than Twitter's. Amazon has ramped up its advertising strategy in recent years, and now its seeing the ben... [AllTwitter]

Google+ Has More User Accounts Than Twitter - Posted June 3, 2013
[caption id="attachment_128755" align="alignleft" width="300"] Ahmad Faizal Yahya / Shutterstock.com[/caption] Google+ now hosts more user accounts than Twitter, according to a survey [pdf] conducted in March by Burst Media. The study, wh... [SocialTimes.com]

Will Google and the FTC Go In for a Rematch? - Posted May 23, 2013
The FTC is reportedly investigating Google for anti-competitive actions in the $9.64-billion U.S. display advertising market. An inquiry in display advertising might look initially like more of a ... [SocialTimes.com]

Facebook Isn't Losing U.S. Users, At Least Not Yet, According to Meta-Analysis - Posted May 9, 2013
A meta-analysis of user numbers from various sources shows that Facebook is not losing users in the United States, but other markers suggest waning interest in the social network. Facebook is not seeing declining user numbers in developed markets including the United States, the analysis, conducted by eMarkete... [SocialTimes.com]

REPORT: Hot Regions For Facebook User Growth Include India, Brazil, Russia, Middle East, Africa - Posted May 9, 2013
Facebook will experience strong growth in India, ... [AllFacebook]

Spruce Media Bullish On Facebook In 1Q Report On State Of Advertising - Posted April 29, 2013
Spruce Media, a Fa... [AllFacebook]

Tablets Drive Disproportionate Mobile Sales, Study Shows - Posted April 24, 2013
Tablets will drive 65 percent of mobile commerce sales in 2013, even though smartphones still make up the majority of connected devices in the U.S., according to an eMarketer report released today. All told, mobile devices will make up 15 percent of digital sales in 2013, up from 11 percent last year,... [SocialTimes.com]

GM, Facebook Renew Advertising Relationship - Posted April 9, 2013
A few days before Facebook's initial public offering last year, General Motors pulled its $10 million advertising campaign from the social network, unhappy that it ... [AllFacebook]

5 Tips For Mastering Mobile Facebook Advertising - Posted April 9, 2013
Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than... [AllFacebook]

Users Cop To Checking Facebook While Drunk, At Work, Or On The Toilet - Posted April 8, 2013
Facebook's mobile push means that more people can access the social network from anywhere. Many people take Facebook with them to work, to the movies, to the bar, and to the toilet. A new chart from CreditDonkey shows that 52 percent of Facebook users who participated in a March survey ... [AllFacebook]

Social Media Newsfeed: Facebook Announcement | Twitter Mobile Updates - Posted April 4, 2013
 Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

REPORT: Facebook Accounts For $3 Of Every $10 Spent On Mobile Display Ads - Posted April 3, 2013
Revised forecasts by ... [AllFacebook]

Social Media Newsfeed: Twitter Ad Revenue | Facebook App Install Ads - Posted March 28, 2013
 Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

Twitter Sees Rapid Growth of Mobile Ad Revenue - Posted March 27, 2013
[caption id="attachment_122595" align="alignleft" width="300"] Ulrich / Shutterstock.com[/caption] Twitter will reach $1 billion in ad revenue in 2014, up from $583 million this year, according to revised estimates from industry analyst e... [AllFacebook]

Twitter Sees Rapid Growth of Mobile Ad Revenue - Posted March 27, 2013
[caption id="attachment_122595" align="alignleft" width="300"] Ulrich / Shutterstock.com[/caption] Twitter will reach $1 billion in ad revenue in 2014, up from $583 million this year, according to revised estimates from industry analyst e... [SocialTimes.com]

Facebook Actually Does Help Deliver News - Posted March 18, 2013
Maybe Co-Founder and CEO Mark Zuckerberg's comparison of News Feed to a personalized newsp... [AllFacebook]

Email Marketing Is Alive and Well, by the Way - Posted March 14, 2013
If you follow PR/marketing news carefully, you may be forgiven for thinking that no one even opens emails anymore, because everything has to qualify as social/viral/visual/original "trusted" content to get anyone's attention. And it's true that measuring ROI for digital marketing campaigns is becoming even more confus... [PRNewser]

Social Media Newsfeed: YouTube Capture | Social Advertising - Posted December 18, 2012
Click here to receive the Morning Social Media Newsfeed via email.   New App Optimizes Your i... [SocialTimes.com]

eMarketer: Sunny Outlook for Mobile, Social Advertising in 2013 - Posted December 17, 2012
The digital marketing research firm eMarketer has substantially revised its previous estimates for mobile advertising spending in 2012 from $2.61 billion to $4 billion, nearly double the 2011 number. The company is also bullish on social marketing, ex... [AllFacebook]

Report: Facebook Drives Huge Upward Revision In 2012 U.S. Mobile Ad Spending Forecast - Posted December 17, 2012
Research firm eMarketer boos... [AllFacebook]

Turning Heineken into the World's 'Most Interesting' Beer - Posted December 14, 2012
First a disclaimer: Like the rest of the country, we love beer. In fact, we are unapologetic beer snobs. And while ... [PRNewser]

Report: Twitter U.S. Mobile Ad Revenue Nearly Double That Of Facebook In 2012 - Posted September 6, 2012
Despite Facebook's increased emphasis on buildin... [AllFacebook]

Report: Facebook Marketers More Concerned With Promoting The Brand Than Racking Up Likes - Posted July 9, 2012
While several businesses that market on Facebook tend to become overly concerned with the number of likes their page has, Adverti... [AllFacebook]

Roll Call: Another Porter Novelli departure; A Council of PR Firms replacement; and More - Posted July 3, 2012
Porter Novelli's global president and CFO Anthony Viceroy is leaving the company, joining CEO Gary Stockman and CMO Michael Goldberg, wh... [AgencySpy]

Report: Marketplace Ads, Facebook Exchange Will Lead Rebound In Facebook Advertising - Posted June 26, 2012
Add eMarketer to the growing list of companies that don't believe Faceboo... [AllFacebook]

77% Of Consumers Would Buy From Your Company If Your CEO Was Tweeting [STUDY] - Posted March 29, 2012
A new study on eMarketer suggests that CEOs who tweet are regarded more positively than those who don't - so it's high time company big-wigs get their thoughts in order, condense them, and type them out in 140 characters or less. It looks like CEOs aren't exactly following the "lead by ex... [AllTwitter]

Tablets Offer Magazines a New Set of Editorial Options - Posted March 21, 2012
Tablets continue to gain momentum as more consumers and magazine companies have embraced the devices. Paul Verna, senior analyst at eMarketer, described tablets as "a new medium -- not print, not Web, and not mobile. It's a balancing act, ... [PRNewser]

Research: Adults Now Spending More Time On Mobile Than Print Media - Posted December 13, 2011
Analysis from eMarketer finds that U.S. adults are now spending more t... [PRNewser]

Only 2% Of Ad Agencies And PR Firms Use Twitter For Their Own Lead Generation - Posted December 8, 2011
When a client speaks with an ad agency about setting up a campaign, they naturally expect that agency to know their way around Facebook, Twitter, YouTube and other social media. And while the agency might have this know-how, new stats show that they... [AllTwitter]

Only 10.9 Percent Of Twitter Users Find Promoted Tweets Annoying - Posted September 7, 2011
Twitter users appear to be pretty happy with the ads they've been seeing on the network lately. According to a survey by market research firm Lab42 examined by eMarketer, only 10.9 percent of US Twitter users dislike seeing Promoted Tweets in their time... [AllTwitter]

Once Facebook Runs Out of People, It Will Need New Products - Posted June 16, 2011
Add this to the list of reasons Facebook needs to develop new revenue streams... it's running out of new users. According to estim... [SocialTimes.com]

Twitter Awareness Is At 92%, But Actual Usage Is Only 8% - Posted June 10, 2011
It looks like Twitter still has a way to go before it hits the mainstream. A new study from eMarketer shows that Twitter awareness in the general US population is at 92%, but that only about 8% of those examined actually use th... [AllTwitter]

Tools Round Up: Factiva Adds Features, eMarketer's New App, and More - Posted April 18, 2011
Factiva is unveiling a number of new bells and whistles, Dow Jones has announced. Among them are a new iPad app (which will be accessible in nine languages), a new user interf... [PRNewser]

Why It May Be Unwise to Rely on Your Facebook Friends for ROI - Posted April 8, 2011
I've always been a bit skeptical about the value of social media relationships relative to direct mail and email house lists. Don't get me wrong: I'm a big fan of social media marketing, and I think more companies should d... [SocialTimes.com]

So, How Many People are Actually on Twitter? - Posted March 24, 2011
Twitter has been nototiously tight-lipped about exactly how many of its 100s of millions of accounts are active. They, understandably, don't want it to get out that only a small percent of Twitter accounts are actually being used by real people.... [AllTwitter]

Small Businesses Doubled Twitter Use in 2010 - Posted March 8, 2011
Twitter is becoming an increasingly viable part of small and medium businesses' social media presences. According to recent statistics, SMBs have more than doubled their use of Twitter. eM... [AllTwitter]

Twitter Ad Revenue Poised to Explode to $150 Million in 2011 - Posted January 24, 2011
Although less than a year old, Twitter's advertising platform - its Promoted Products suite - is expected to see massive growth in 2011. eMarketer reports that Twitter will see $150 million in ad... [AllTwitter]

'PRWeek' Reporter Kimberly Maul Heads to EMarketer - Posted October 22, 2010
Kimberly Maul, PRWeek's corporate reporter, is leaving the magazine to join eMarketer... [PRNewser]

Survey: 86% Say Their Company is Creating or Planning to Create Original Content - Posted October 22, 2009
Corporate websites, social media and custom content lead the way when it comes to the most effective ways to communicate with prospects and leads, according to King Fish Media's "2009 Survey on Marketing, Media and Measurement." In addition, 86% of respondents said their companies are currently creating or planning to create origina... [PRNewser]

Ad-Funded Mobile Music Growing in 'EU-5' Markets - Posted July 24, 2008
In its new report, "Mobile Music: Ads to the Rescue," eMarketer forecasts that mobile music revenue in what it dubs the "EU-5" countries - France, Germany, Italy, Spain and the UK - will top $1.4 billion by 2012, up from $267 million last year. Out of that total, the market research... [ThinkMobile - SocialTimes.com]