Program: December 15, 2010

8:30 am
Registration Opens

9:00 - 9:50 am
Setting the Stage

A discussion with publishers about how they're coping with the changes, from iBookstore and Google Editions to the questions around eBook rights. They'll share success stories and the lessons they've learned in designing books for the iPad, Kindle, and other devices. Speakers to be announced.


DALE PECK Co-founder Mischief and Mayhem @MandMBooks	BRENDAN CAHILL VP and Publisher Open Road Media	RYAN CHAPMAN Online Marketing Manager Farrar, Straus & Giroux @chapmanchapman

9:50 - 10:20 am
Ten Commands for the Digital Age

Winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, American media theorist Douglas Rushkoff has written a dozen best-selling books on media and society, including Cyberia, Media Virus, Coercion (winner of the Marshall McLuhan Award), Get Back in the Box, and Life Inc. The author explains why he left his traditional publisher for a new house--exploring the struggles of an author and journalist in the new publishing environment.

*Doug will be signing copies of his book following his presentation.


DOUGLAS RUSHKOFF Media theorist and author @rushkoff

10:20 am
Break

E-book Trends and Technology: Adapting and Winning

In this session, get an overview of the very latest e-content technologies/hardware in the book industry, and how to use and translate those technologies into sales. Find out what others are doing to extend their market reach "beyond the printed book" and discover creative techniques and practical tips to repurpose your content into multiple products and/or product lines.


ANDREW WEINSTEIN Vice President and General Manager, Digital Retail Solutions Ingram Content Group @ingramcontent

Sponsored by

10:50 - 11:30 am
Promotion Strategies for 2010 and Beyond

Practical presentations on innovative marketing and promotion tactics that have worked in the anything goes era of digital content. Learn practical lessons from creators who used social media, crowdfunding, podcasting, and other new tools to build a platform. More speakers to be announced.

NINA LASSAM
Marketing Evangelist
Wattpad
@wattpad

DEBBIE STIER
@debbiestier

SCOTT WEISENTHAL
CEO
Off The Bookshelf

ROB MACDONALD
Senior VP, Business Development
Scribd

11:30 am - 12:00 pm
Who is the Customer: What do Jane Austen, Lady Gaga, and Video Games Have in Common?

With the growth of e-commerce and social media sites there are now companies that track social media and these companies represent the next logical step for publishing companies to employ this type of analysis. Jim King will pose the question and try and answer---Who is the customer? Publishers can no longer just focus on "book readers" but must also begin to look at the "Entertainment Customer".


JIM KING Consultant

12:00 pm
Lunch for paid registrants

1:00 - 2:00 pm
How to Get Published: Interactive Pitch Slam

Winners from our pitch slam contest and the contest judges discuss what works when pitching your book or story idea, and how to navigate through the competition. Our judges will also explain how a great book pitch is more important than ever in the digital age.

Pitch Slam Judges: Jason Ashlock (Movable Type Literary Group), Richard Nash (Cursor), Kate McKean (Howard Morhaim Agency)


JASON ASHLOCK Principal Movable Type Literary Group @jasonashlock	RICHARD NASH Founder Cursor @r_nash	KATE MCKEAN Literary agent Howard Morhaim Literary Agency @kate_mckean

2:00 - 2:40 pm
Perspectives on Writing in the 21st Century

This session will feature writers and editors who will speak candidly about what it's like to be working in the digital age. They'll share stories, and outline the practical skills writers that writers and anyone in the industry should have in their toolkit to succeed in contemporary book, news, or magazine publishing.


ADAM PENENBERG Author, NYU professor, contributor Fast Company @penenberg	STEVE WASSERMAN Literary agent Kneerin & Williams Literary Agency	JON FINE @jonfine	DAN COSTA Executive Editor (Reviews) PCMag Digital Network @dancosta

2:40 - 3:10 pm
Managing Your Publishing Career

The publishing landscape is changing daily. To keep up, employers are looking for new sets of skills and experiences from their employees. This presentation will discuss the employer's perspective when considering hires and promotions, and will offer some strategies and suggestions for job seekers and those trying to advance their publishing careers.


DAVID GASPIN Talent Acquisition Director Cond� Nast

3:10 pm
Conversation break � stretch your legs, grab a coffee, chat with our speakers and make a new connection

3:30 - 4:10 pm
Digital Storytelling

Short presentations and a group chat about tablet computers, eBooks, enhanced eBooks, iPad apps, and new business models for both big publishing and indie presses.


ANDY HUNTER Co-publisher and editor-in-chief Electric Literature @electriclit	SCOTT LINDENBAUM Co-publisher and editor Electric Literature @electriclit	DAVID STEINBERGER CEO comiXology @stonemtn	MARK BEUKES Co-founder IDEALOGUE	JACQUELINE BOSNJAK Co-founder IDEALOGUE

4:10 - 4:40pm
How to Create A Blockbuster eBook: A Conversation with Vook and Perseus Book Group


BRAD INMAN CEO Vook @bradinman	PETER COSTANZO Director of Online Marketing and Interactive Media Perseus Books Group @petercostanzo

4:40 - 5:30 pm
Googled: The End of the World as we Know It

From the perspective of his book, Googled: The End of The World As We Know It, bestselling author and media columnist Ken Auletta joins us to talk about the changing media industry and what the future might look like for magazines, newspapers and books. He'll discuss Google's impact on the traditional media world and why it's critical to engage in order to survive.

*Ken will be signing copies of his book following his presentation.