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How to make your posting irresistible and get the candidates you want:
- Don't be shy!
Under "Company or Publication Name" be sure to enter a publication
or division people will recognize. This entry appears on the outside of the
posting. You can publicize the corporate identity inside.
For example, a person who would love to work for Rolling Stone magazine
might not realize that its parent company is Wenner Media, and may overlook
that posting. Let's face it, this is a glamour business and most people know
the names of the publications they want to work for, rather than who puts
- Don't be dry.
Show a sense of humor, use your wit, and you'll have them eating out of
your hand. Don't be too serious. Work CAN and should be fun.
- Keep the job title simple.
Think about what people will be searching for, and use general terms like
"associate editor" or "production manager." Instead of
"assistant to Trudy Smith," put "administrative assistant."
- Show your strong suit.
What's great about this job? Play up whatever you can. Benefits, work environment,
location, perks, etc. One popular feature is the option to telecommute, although
you should be very clear about how much office time is required. One of the
great advantages of posting on the Web is that you are not being charged by
the line, inch or word. Use this to your advantage. Spend the time to really
sell why the best employees want to work at your company. Convey in-depth
information about your corporate culture, benefits program and any special
perks that are offered through your company.
- Give as much salary info. as possible
This really makes a difference to candidates and will reduce the number of
un-qualified or over-qualified people who respond. If it's a freelance assignment,
state the rate, per word, hour, day. Otherwise, top-level freelancers will
assume the worst and won't even bother answering your ad. A recent study of
the major job boards found that postings including salary information received
100% more qualified responses than those with general information,
such as "Competitive Salary".
- Be clear about your needs.
If you need people to have certain skills or pre-qualifications, tell them
in strong, direct, no-nonsense language. Say, "DON'T apply for this job
unless you have X number of years experience doing Y...." You'll get
fewer unqualified responses this way.
- Double-check your contact info.
You wouldn't want to stymie all those eager candidates!
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