Rafat Ali

Founder, paidContent

Rafat Ali founded paidContent and its parent company ContentNext, the media company covering the business of digital media, entertainment and information industries. Before ContentNext, Rafat was managing editor of the Silicon Alley Reporter. In July 2008, Rafat sold ContentNext Media to UK-based Guardian News & Media, and left the company in June 2010. After a 10 month sabbatical, he is in the process of developing two start-ups. Rafat was the Knight Foundation Fellow at Indiana University, his alma mater, where he completed his Masters in Journalism, 1999-2000.

Follow Rafat on Twitter: @rafat
Alexa Andrzejewski

Founder and CEO, Foodspotting

Alexa Andrzejewski is the Founder and CEO of Foodspotting, a visual guide to good food and where to find it. Foodspotting, a venture-backed product, was named a Hot Trend of 2010 by iTunes and one of Time Magazine’s 50 Best Websites of 2010. Before launching Foodspotting in January 2010, Alexa was a User Experience Designer for Adaptive Path, where she helped both startups and worldwide enterprises reimagine products from the ground up. Following in the footsteps of Adaptive Path colleagues who’ve started their own UX-driven ventures, Alexa looks forward to exercising her interest in how companies can achieve business goals and improve people’s lives by appealing to people's motivations and needs. Alexa strives to advance experience-minded thinking and tools through speaking and teaching. Recent appearances include WebVisions, Big Omaha, SXSW, and the Web 2.0 Expo in San Francisco and New York.

Follow Alexa on Twitter: @ladylexy

Jeff Jarvis


Jeff Jarvis' book on privacy and publicness, Public Parts, will be published by Simon & Schuster later this year. He is also the author of What Would Google Do?. Jarvis directs the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York Graduate School of Journalism. He blogs at Buzzmachine.com about media, technology, and some intensely private matters.

Follow Jeff on Twitter: @jeffjarvis
Larry Kramer

Business Advisor, Adjunct Professor, Syracuse University

Larry Kramer is a media consultant and adjunct professor of media management at the Newhouse School of Public Communications at Syracuse University. He serves on the boards of Discovery Communications, American Media Inc, Freedom Communications and Harvard Business School Publishing, Answers.com, BlackArrow, Inc., and others. He was a senior advisor at Polaris Venture Partners in 2008 and 2009. Kramer was the first president of CBS Digital Media, where he created a new division encompassing all new media operations for the network, including online, interactive and wireless initiatives. Prior to this, he served as the CEO of MarketWatch Inc., a company he founded as an LLC with Data Broadcasting Corp. and CBS in 1997. He took the company public in 1999, making three acquisitions to build the business along the way before selling the company to Dow Jones in 2005. Previously, he was the assistant managing editor of The Washington Post and executive editor of the San Francisco Examiner. His book, C-Scape: Conquer the Factors Changing Business Today, was published in November 2010 by HarperCollins.

Follow Larry on Twitter: @lkramer
Rebecca Lieb

Startup Boot Camp advisor

Rebecca Lieb is a consultant, marketer, author, and speaker. She has taught at New York University's Center for Publishing, where she advised students on their business plans for digital publishing models. While at NYU, she also served on the Electronic Publishing Advisory Group. Rebecca is the former vice president of Econsultancy's US operations. She has served as VP and editor-in-chief of The ClickZ Network, and has held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety's Berlin-based German/Eastern European bureau chief. Her book, The Truth About Search Engine Optimization, is a top-10 title on Amazon in several internet marketing categories. She's thrilled to bring her background in business and journalism to the boot camp.

Follow Rebecca on Twitter: @lieblink

Michelle Madhok

Founder, SheFinds.com

Online shopping expert Michelle Madhok has been a pioneer in the online industry for over a decade. She is the founder and CEO of SheFinds Media, an online media company that publishes content-based sites for women. With no outside funding, Madhok launched SheFinds' first property in 2004, SheFinds.com, soon followed by MomFinds.com and later BrideFinds.com. Madhok was honored with the American Express-sponsored "Make Mine a Million $ Business" award. She has appeared on Rachael Ray, The Today Show, The Martha Stewart Show, Fox News, ABC, NBC, and CBS. Michelle has been featured in Inc. Magazine, The New York Times, and the NY Daily News. Michelle is also a regular on Better.tv and has served as a contributing editor for MSN, Real Simple, and Yahoo!. Michelle previously held positions as the director of entertainment at CBS and as a group director at AOL. She earned a BS from UC Berkeley and MS from Northwestern.

Follow Michelle on Twitter: @shefinds

Eric Ries

Founder of the Lean Startup methodology and author of the forthcoming book, The Lean Startup
Entrepreneur-in-Residence, Harvard Business School

Eric Ries is the creator of the Lean Startup methodology and the author of the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. In 2010, he became an Entrepreneur-in-Residence at Harvard Business School. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. His book, The Lean Startup (Crown, 2011) is due out in September.

Follow Eric on Twitter: @ericries
Sree Sreenivasan

Professor, digital media expert, Columbia School of Journalism; contributing editor, DNAinfo.com

Sree Sreenivasan is a tech evangelist and skeptic specializing in explaining technology to non-techies. He is a professor and dean of students affairs at Columbia University's Graduate School of Journalism, where he teaches in the digital media program, including media entrepreneurship. A former TV technology reporter on WABC and WNBC, he is now a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts. In 2009, he was named one of AdAge's 25 media people to follow on Twitter and in 2010 was named one of 20 journalists to follow by the Society of Professional Journalists and one of Poynter.org's 35 most influential people in social media. You can find him on the Web at http://sree.net.

Follow Sree on Twitter: @sree

Founder, Byliner.com

John Tayman is the founder of Byliner.com. He is an award-winning editor and writer, and the author of the 2006 bestseller “The Colony.” Tayman is the editor of Techland, Time magazine's technology blog, and has worked on staff at a wide range of magazines, including Outside, Men's Health, Business 2.0, Men's Journal, Play: The New York Times Sports Magazine, and Life. He has edited and worked with best-selling authors like Stephen King, Paul Theroux, David Rakoff, Jonathan Harr, and Tracy Kidder. Captivated by the possibilities of the Web, Tayman has immersed himself in the world of digital start-ups. In 2008 he launched MotorMouths.com — often called “the ‘Rotten Tomatoes' for car reviews” — a lean start-up that landed on the cover of Time magazine. In 2009 he began developing Byliner.com, which combined his love of great writing with his development and technology expertise. Tayman recognized the need for a comprehensive, curated archive of the best nonfiction writing that allowed readers to follow their favorite writers and discover new ones. With the emergence of the Kindle, iPad, Nook and other tablets, he also saw a need for high quality short-form eBooks that could be read in a single sitting.

Follow John on Twitter: @TheByliner
Laurel Touby

Founder, mediabistro.com

Laurel is the founder of mediabistro.com. The original idea for mediabistro was cooked up in 1994, when Laurel—then a freelance business writer and Glamour magazine contributor—and a friend decided to host a mixer for media people. The parties quickly grew, and soon Laurel had 4,000 of New York's top media talent on her email list. After creating a website in 1996 and adding features such as job listings, bulletin boards, classes, and more, Touby's business began to take off. More than 1.5 million media professionals have registered for various mediabistro.com services around the world. Laurel started her career at Young & Rubicam/NY in the media planning department. She left Y&R to become an editorial assistant at Working Woman, moved on to Business Week as a staff editor, and in 1993 began editing and writing a column on workplace issues for Glamour. She has covered everything from travel to business to breast cancer for a variety of publications, including New York,Travel + Leisure, Self, Redbook, McCall's, Family Circle, Good Housekeeping, Working Mother, and the New York Daily News. Born in Oahu, Hawaii, Laurel grew up in Miami (before South Beach existed) and graduated from Smith College with a degree in economics.

Follow Laurel on Twitter: @laureltouby

Manoush Zomorodi

Startup Boot Camp Host

Manoush Zomorodi is a reporter, host, and media coach. She freelances for Reuters Television, moderates corporate webcasts, and does private media training. Her clients have included Estee Lauder, Hearst Publications, Glover Park Group, the American Museum of Natural History, MedPageToday, and BreakingViews.com. From 1995-2006, Manoush was a reporter and producer for BBC News, with posts in Washington, New York, Berlin, and Brussels.

Follow Manoush on Twitter: @manoushz