Program
Social Media Marketing Boot Camp is an online conference and workshop.
Over eight weeks, learn effective ways to use social media tools through how-to demonstrations led by social media strategists. Gain access to social media experts who'll deliver live keynotes to share big-picture insights. Plus participate in small group strategy sessions with peers from leading media companies.
Join the sessions live on Wednesdays, with one exception: In week 4, Brian Solis and Lauren Dugan will speak on Friday, April 15 from 4-5:30 pm Eastern. All sessions will be recorded and archived in the online conference website. Any questions? Contact us.
2:00 - 2:45 p.m. EST Special Guest Speaker Presentation |
Opening Keynote with James Andrews
Learn how powerful online and mobile storytelling can be from marketing executive James Andrews, whose social media clients have spanned entertainment (The 2011 Grammys), the automotive industry (Lexus) and celebrity (Jane Fonda). James also examines social media's effect on politics and culture in his role as a commentator on CNN. He'll share his strategies in this opening keynote.  |
2:45 - 3:30 p.m. EST How-to Session |
How To Complete A Social Media Audit
Take stock of you or your brand’s current online presence by evaluating you versus your competitors in everything from analytics to social networks. Learn the central role content plays and how to use and stay consistent in your tone. Analyze what may already work well for your audience and what best practices could help you fine tune your online interactions.  JENNIFER NEELEY Social Media Marketing Boot Camp Leader & Social Media Strategist Jennifer Neeley Digital @jennifered |
2:00 - 2:45 p.m. EST Special Guest Speaker Presentation |
Social Media Listening As a Part of Strategy
Learn how active listening to customers via the social web can transform your engagement process -- and your business. Find out how new engagement tools help make the process manageable and learn how to integrate listening into your overall business strategy.  |
2:45 - 3:30 p.m. EST How-to Session |
How To Start Your Social Media Strategy Bonus recorded tutorials: Learn time-saving techniques from the best monitoring tools: How to get the most out of Tweetdeck, Hootsuite, Seesmic, and Ping.fm. |
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2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation |
Everything You Need to Know About Monitoring Public Relationships
Learn how the most astute companies measure their public relationships with their customers from KD Paine, an analyst whose expertise is providing marketers the tools, data, and information to help them make better business decisions.  |
2:45 - 3:30 p.m. EST How-to Session |
How To Differentiate Between Monitoring and Measuring Social Media
Learn how you can make the right choices on how to measure social media and how to use the information gathered to drive your business goals. Marshall Sponder, author of WebMetricsGuru blog and his soon to be published Social Media Analytics, will demystify how to choose the right tools to measure your social reach.  WebMetricsGuru.com and Social Media Analytics @webmetricsguru |
4:00 - 5:30 p.m. EST How-to Session |
How To Create A Successful Facebook Page for Your Business Bonus Session
Learn how to create a useful profile page for your business on Facebook, using Facebook Pages. Find out how to customize the page with applications, how to manage the community there, and learn about the latest updates to features on Facebook Pages.  MARI SMITH Social Media Speaker, Author & Thought Leader Facebook Marketing: An Hour A Day @MariSmith |
2:00 - 2:45 p.m. EST Special Guest Speaker Presentation |
Twitter Is More Useful Than You Might Think: How To Use Twitter as a Conversion Tool
Do you tweet? In the first eight months of 2010, Twitter users grew by 78.5% - and now, with over 200 million accounts, Twitter is among the largest social networks on the web. So if you're not tweeting, you probably should be. Lauren Dugan, who covers news related to Twitter for the new blog AllTwitter.com, will take you through the steps you need to know in order to manage your business' Twitter account, including how to set up your Twitter profile so you're targeting the right audience, how to create a tweet schedule so your Twitter account runs itself, and how to use Twitter to listen in to what people are saying about you - and your competitors. She'll also cover: How to get more followers, how to engage with your followers, and how to find relevant Twitter accounts to follow. Plus, issues surrounding the future of advertising on Twitter (if Twitter opens up its Promoted Products to the general business public in the next couple of months).  |
2:45 - 3:30 p.m. EST How-to Session |
Marketing to the Generations
Each generation has unique wants and needs that marketers should address individually for maximum impact. With so many marketing decisions driven by Baby Boomers and Generation X, channels such as email can seem dated. But according to separate studies by the Nielsen Company, Forrester Research, comScore and more, email - and other 'typical' online marketing programs - can be as powerful a weapon in your social tools arsenal as Twitter. Using social tactics in your campaigns can drive engagement on your own site, as well as your social media entities. Learn how to do so by triggering responses, behaviorally, from the Greatest Generation, Baby Boomers, Generation X and Millennials effectively. JENNIFER NEELEY Social Media Marketing Boot Camp Leader & Social Media Strategist Jennifer Neeley Digital @jennifered |
2:45 - 3:30 p.m. EST How-to Session |
The Anatomy of a Clickable Headline: How to Write Clickworthy Titles
Everyone thinks social media will solve their marketing woes, but the secret is that social networks are just the medium. Have you thought about the message itself? To market something well, the content itself needs to be share-able and viral, and one of your key tools to accomplish that should be your ability to create strong headlines or titles. A good title is a promise of great content to your consumer, and you should be aiming to make unforgettable promises with every article, video, podcast or image you send out. Social Times blogger Neil Vidyarthi shares examples of titles that have drawn huge traffic (and those that don't) and examines the psychology of creating unique, irresistible headlines that will drive traffic to your message.  |
2:00 - 2:45 p.m. EST How-to Session |
Get the Most Out of Emerging Social Networks  |
2:45 - 3:30 p.m. EST How-to Session |
How to Optimize & Extend Your Social Reach + Strategy Sync-Up
Boot Camp leader Jennifer Neeley leads this session on optimizing your efforts. Optimize your use of Facebook, Twitter, and Foursquare. Develop innovative marketing approaches by using other sites, like Tumblr, Storify, Flickr, YouTube, Wordpress, and lesser known tools that will transform your social media reach. Develop new approaches to using wikis, RSS, social bookmarking, online photo and video sharing. Plus, check in about your progress on putting your social media strategy in place. Bonus recorded tutorial: Tips on Self-Organizing Groups, Both Online and Offline |
2:00 - 2:45 p.m. EST Special Guest Speaker Presentation |
The Big Picture: Monitoring Your Online Presence with Luke Brynley-Jones  |
2:45 - 3:30 p.m. EST How-to Session |
How to Monitor Effectively
Essential tips for monitoring your business, your competitors, and the needs of your customers.  |
2:00 - 2:45 p.m. EST Special Guest Speaker Presentation |
Social Marketing Through Influence  |
2:45 - 3:30 p.m. EST How-to Session |
How To Target Influencers in Your Market
Dominique is the co-founder of eCairn, a software startup specializing in social media marketing. The tool enables marketers and agencies to identify relevant conversations, communities, and influencers for efficient listening, learning, and engagement.  |
