Program

Social Media Marketing Boot Camp is an online conference and workshop.

Over eight weeks, learn effective ways to use social media tools through how-to demonstrations led by social media strategists. Gain access to social media experts who'll deliver live keynotes to share big-picture insights. Plus participate in small group strategy sessions with peers from leading media companies.

Join the sessions live on Wednesdays, with one exception: In week 4, Brian Solis and Lauren Dugan will speak on Friday, April 15 from 4-5:30 pm Eastern. All sessions will be recorded and archived in the online conference website. Any questions? Contact us.

Week 1: Wednesday, March 23, 2011
Complete a Social Media Audit
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
Opening Keynote with James Andrews
Learn how powerful online and mobile storytelling can be from marketing executive James Andrews, whose social media clients have spanned entertainment (The 2011 Grammys), the automotive industry (Lexus) and celebrity (Jane Fonda). James also examines social media's effect on politics and culture in his role as a commentator on CNN. He'll share his strategies in this opening keynote.
James Andrews
JAMES ANDREWS
Social Media Content Curator, Producer, & Evangelist
SocialPeople
@keyinfluencer

2:45 - 3:30 p.m. EST
How-to Session
How To Complete A Social Media Audit
Take stock of you or your brand’s current online presence by evaluating you versus your competitors in everything from analytics to social networks. Learn the central role content plays and how to use and stay consistent in your tone. Analyze what may already work well for your audience and what best practices could help you fine tune your online interactions.
Jennifer Neeley
JENNIFER NEELEY
Social Media Marketing Boot Camp Leader & Social Media Strategist
Jennifer Neeley Digital
@jennifered


Week 2: Wednesday, March 30, 2011
Develop a Social Media Strategy
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
Social Media Listening As a Part of Strategy
Learn how active listening to customers via the social web can transform your engagement process -- and your business. Find out how new engagement tools help make the process manageable and learn how to integrate listening into your overall business strategy.
Stephanie Marx
STEPHANIE MARX
Social Media Marketing Manager
Cisco Systems, Inc.
@steffymarx

2:45 - 3:30 p.m. EST
How-to Session

How To Start Your Social Media Strategy
Learn the first steps in developing a strategy for increasing your social media reach, engagement, and overall audience development in a presentation by event leader Jennifer Neeley.

Bonus recorded tutorials: Learn time-saving techniques from the best monitoring tools: How to get the most out of Tweetdeck, Hootsuite, Seesmic, and Ping.fm.




Week 3: Wednesday, April 6, 2011
Track Engagement With Analytics
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
Everything You Need to Know About Monitoring Public Relationships
Learn how the most astute companies measure their public relationships with their customers from KD Paine, an analyst whose expertise is providing marketers the tools, data, and information to help them make better business decisions.
KD Paine
KD PAINE
CEO
KD Paine & Partners
MeasureOfSuccess.com
@KDPaine


2:45 - 3:30 p.m. EST
How-to Session
How To Differentiate Between Monitoring and Measuring Social Media
Learn how you can make the right choices on how to measure social media and how to use the information gathered to drive your business goals. Marshall Sponder, author of WebMetricsGuru blog and his soon to be published Social Media Analytics, will demystify how to choose the right tools to measure your social reach.
Marshall Sponder
Author
WebMetricsGuru.com and Social Media Analytics
@webmetricsguru

4:00 - 5:30 p.m. EST
How-to Session
How To Create A Successful Facebook Page for Your Business Bonus Session
Learn how to create a useful profile page for your business on Facebook, using Facebook Pages. Find out how to customize the page with applications, how to manage the community there, and learn about the latest updates to features on Facebook Pages.
Mari Smith
MARI SMITH
Social Media Speaker, Author & Thought Leader
Facebook Marketing: An Hour A Day
@MariSmith



Week 4: Wednesday, April 13, 2011
Translate Social Engagement into Conversion
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
Twitter Is More Useful Than You Might Think: How To Use Twitter as a Conversion Tool
Do you tweet? In the first eight months of 2010, Twitter users grew by 78.5% - and now, with over 200 million accounts, Twitter is among the largest social networks on the web. So if you're not tweeting, you probably should be. Lauren Dugan, who covers news related to Twitter for the new blog AllTwitter.com, will take you through the steps you need to know in order to manage your business' Twitter account, including how to set up your Twitter profile so you're targeting the right audience, how to create a tweet schedule so your Twitter account runs itself, and how to use Twitter to listen in to what people are saying about you - and your competitors.

She'll also cover: How to get more followers, how to engage with your followers, and how to find relevant Twitter accounts to follow. Plus, issues surrounding the future of advertising on Twitter (if Twitter opens up its Promoted Products to the general business public in the next couple of months).

Lauren Dugan

2:45 - 3:30 p.m. EST
How-to Session
Marketing to the Generations
Each generation has unique wants and needs that marketers should address individually for maximum impact. With so many marketing decisions driven by Baby Boomers and Generation X, channels such as email can seem dated. But according to separate studies by the Nielsen Company, Forrester Research, comScore and more, email - and other 'typical' online marketing programs - can be as powerful a weapon in your social tools arsenal as Twitter. Using social tactics in your campaigns can drive engagement on your own site, as well as your social media entities. Learn how to do so by triggering responses, behaviorally, from the Greatest Generation, Baby Boomers, Generation X and Millennials effectively.

Jennifer Neeley
JENNIFER NEELEY
Social Media Marketing Boot Camp Leader & Social Media Strategist
Jennifer Neeley Digital
@jennifered



Week 5: Wednesday, April 20, 2011
Manage Content More Effectively
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
New Ways To Think About Your Content
Editorial content is an essential component of creating an appealing social media presence through blogs, Facebook, Twitter, and other social sites. Learn strategies for managing content that serves your brand and your audience.
Kara Swisher

2:45 - 3:30 p.m. EST
How-to Session
The Anatomy of a Clickable Headline: How to Write Clickworthy Titles
Everyone thinks social media will solve their marketing woes, but the secret is that social networks are just the medium. Have you thought about the message itself?  To market something well, the content itself needs to be share-able and viral, and one of your key tools to accomplish that should be your ability to create strong headlines or titles.  A good title is a promise of great content to your consumer, and you should be aiming to make unforgettable promises with every article, video, podcast or image you send out. Social Times blogger Neil Vidyarthi shares examples of titles that have drawn huge traffic (and those that don't) and examines the psychology of creating unique, irresistible headlines that will drive traffic to your message.
Neil Vidyarthi



Week 6: Wednesday, April 27, 2011
Broaden Your Use of Social Sites & Cultivate Your Community
2:00 - 2:45 p.m. EST
How-to Session

Get the Most Out of Emerging Social Networks
Effective social media marketing is about more than just optimizing Facebook Pages and crafting smart tweets. You've learned how to create and monitor content across the "core" social media platforms, so this session will introduce you to alternative tools like Quora, Plancast, Kickstarter, Tumblr, Foursquare and Instagram. Learn how, when and why to incorporate them into your social outreach plan, as well as some examples of when to use industry-specific sites like TripAdvisor and Yelp.

Tameka Kee

2:45 - 3:30 p.m. EST
How-to Session
How to Optimize & Extend Your Social Reach + Strategy Sync-Up
Boot Camp leader Jennifer Neeley leads this session on optimizing your efforts. Optimize your use of Facebook, Twitter, and Foursquare. Develop innovative marketing approaches by using other sites, like Tumblr, Storify, Flickr, YouTube, Wordpress, and lesser known tools that will transform your social media reach. Develop new approaches to using wikis, RSS, social bookmarking, online photo and video sharing. Plus, check in about your progress on putting your social media strategy in place.

Bonus recorded tutorial: Tips on Self-Organizing Groups, Both Online and Offline




Week 7: Wednesday, May 4, 2011
Using Listening Tools to Monitor Your Online Presence
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation

The Big Picture: Monitoring Your Online Presence with Luke Brynley-Jones
In this insightful session Social Media Consultant, Luke Brynley-Jones, will explain the skills, processes, tools and techniques required to monitor your online presence and benchmark your social media activities. Whether you're seeking to manage your Twitter or Facebook interactions more effectively, monitor your company's reputation online or prove to your boss that your social media activities are worthwhile this is the session for you! Specifically we'll look at monitoring tools and techniques, engagement dashboards, measurement frameworks and benchmarking, online influencers and sentiment analysis.

Luke Brynley-Jones
LUKE BRYNLEY-JONES
Blogger & Social Media Consultant
Our Social Times
@lbrynleyjones

2:45 - 3:30 p.m. EST
How-to Session
How to Monitor Effectively
Essential tips for monitoring your business, your competitors, and the needs of your customers.
Giles Palmer



Week 7: Thursday, May 5, 2011
Special Session with Engage Author Brian Solis
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
Rules of Engagement: How To Build New Business With The Social Web
Brian Solis is a marketing executive, author, and thought leader about the convergence of traditional media and social media. He'll share ideas about the most innovative ways to turn your social media reach into new business and tell you how to develop a detailed conversion plan.
Brian Solis


Week 8: Wednesday, May 11, 2011
Social Marketing To Influencers
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation

Social Marketing Through Influence
Find out how to reach online influencers and engage them about your company or product, as well as what determines influence and how you should focus your efforts.

Murray Newlands
MURRAY NEWLANDS
Blogger & Marketing Consultant
MurrayNewlands.com
@murraynewlands

2:45 - 3:30 p.m. EST
How-to Session
How To Target Influencers in Your Market
Dominique is the co-founder of eCairn, a software startup specializing in social media marketing. The tool enables marketers and agencies to identify relevant conversations, communities, and influencers for efficient listening, learning, and engagement.

Dominique Lahaix