Program

Social Media Marketing Boot Camp is an online conference and workshop.

Join the sessions live on Thursdays from 2:00 - 3:30 pm Eastern (with one exception: Week 8 session takes place on Wednesday, July 27). All sessions are recorded and archived within the online classroom for viewing whenever you like.
Any questions? Contact us.

Learn how this online conference works.

Week 1: Thursday, June 9, 2011
Complete a Social Media Audit
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
Opening Keynote: An Overview of Social Media Engagement for Businesses and Brands
Join public relations maven Sarah Evans for an overview of the two-way communication that social media can represent when it's done well. Businesses can't just sign up for a Facebook or Twitter account, post items and status updates, and talk "at" their audiences. They have to listen, learn to engage, and become part of the conversation. Learn her strategies for building relationships with customers and influencers using social media, how to strategize a social media plan, and how to measure ROI (or return on engagement) in this opening session of boot camp that covers topics we'll explore in detail throughout the eight weeks.
Sarah Evans

2:45 - 3:30 p.m. EST
How-to Session
Understanding Keywords: How To Use Keywords to Make Your Site and Social Pages Findable
How do you make your site or social media pages findable? Start by knowing how to effectively use keyword phrases, the words and terms people type into search bars, that you need in your online communications so that you can drive targeted traffic to your website, blog, and social media profiles on Facebook, Twitter, and LinkedIn, among others. Join digital marketing veteran Todd Tweedy as he explains what keywords are, why you need them, as well as how to find them, and where to place them to target traffic for your brand while crushing the competition.

Following the keywords presentation, boot camp leader Jennifer Neeley will guide you through this week's assignment to complete a social media audit.




Todd Tweedy Jennifer Neeley
JENNIFER NEELEY
Social Media Marketing Boot Camp Leader
Social Media Strategist
Jennifer Neeley Digital
@jennifered



Week 2: Thursday, June 16, 2011
Hone Your Social Media Strategy
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
Marketing in the New Age of Conversation
Learn why listening and responding to customers cuts costs and builds better products, why changing to new marketing can mean career survival, and how the ideas of revolutionaries now make sound business processes. In this presentation by social media consultant and author Shel Israel, you'll understand who instigated the social media revolution and why. He shares insights from his research related to a new book-in-progress, The Disruptors, about the people and events that led to social media. Shel's focus is on why social media disrupted all institutions, including business, government, religion, healthcare, journalism. He explains how a decade of disruption is now leading to a new age of conversation. The presentation includes numerous case studies from diverse businesses.
Shel Israel
SHEL ISRAEL
Author, Twitterville; co-author, with Robert Scoble, Naked Conversations
New book in progress: The Disruptors: Fire Starters of the Conversational Age
CEO, SI Associates
Global Neighbourhoods
@shelisrael

2:45 - 3:30 p.m. EST
How-to Session
Start or Refine Your Social Media Strategy
Learn how to develop a strategy for increasing your social media reach, engagement, and overall audience development in a presentation by event leader Jennifer Neeley.
Jennifer Neeley
JENNIFER NEELEY
Social Media Marketing Boot Camp Leader & Social Media Strategist
Jennifer Neeley Digital
@jennifered



Week 3: Thursday, June 23, 2011
Social Engagement as a Customer Service Tool
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
Case Study: How Social Customer Service Helped Mint.com Grow Exponentially
GetSatisfaction.com, a tool for managing customer service on the social web, drives better business by taking the dialogue into the open, in turn making companies accountable and customers happy. GetSatisfaction co-founder Thor Muller shares his case study of how the wildly popular personal finance site Mint.com grew from a startup into a major force by managing its customer community in the open.
Thor Muller
THOR MULLER
Co-founder and CTO
GetSatisfaction
@tempo


2:45 - 3:30 p.m. EST
How-to Session
Executing a Facebook Marketing Campaign: Advertising + Content Updates
Learn how to use Facebook ads, including the recently released Sponsored Stories ad unit, to drive Likes of your Facebook Page. Find out how to publish a mix of different types of Facebook Page posts to these fans in order to increase brand loyalty and generate the type of conversions that help your business.
Josh Constine



Week 4: Thursday, June 30, 2011
Social Media As an Essential Tool In Business Management
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
Blogging & Social Technology As Business Strategy
Find out how the social features of blogging and social media can play a vital role in your company's growth strategy. Blogging can be a gateway to building an audience and a devoted following, but it can also transform management by bringing open, transparent, authentic communication. Charlene Li, the author of Open Leadership: How Social Technology Can Transform How You Lead, shares her insights on how companies can use social media to be "open" while maintaining control.
Charlene Li
CHARLENE LI
Founder
Altimeter Group
Author, Open Leadership: How Social Technology Can Transform How You Lead
@charleneli

2:45 - 3:30 p.m. EST
How-to Session
Robert Scoble's Online Toolbox
Tech evangelist Robert Scoble shares his list of indispensable tools for the social web. Find out the latest tools that excite Silicon Valley's leading technology advocate.
Robert Scoble
ROBERT SCOBLE
Tech evangelist, blogger, author
Scobleizer
@scobleizer



Week 5: Thursday, July 7, 2011
Relationships: The New Social Currency
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
The Power of Creating Delightful, Voluntary, and Mutually Beneficial Relationships With Social Media
Social technology evangelist Guy Kawasaki, a Silicon Valley insider and leading spokesperson, presents a keynote on how genuine relationships are the most culture-shifting development to come from social media, with ramifications for business, education, advocacy, and other pursuits.
Guy Kawasaki

GUY KAWASAKI
Former chief evangelist of Apple.
Co-founder
Alltop.com
Author, Enchantment: The Art of Changing Hearts, Minds, and Actions
@guykawasaki


2:45 - 3:30 p.m. EST
How-to Session
How To Use New Tools To Facilitate Relationship-Building
The proliferation of new social tools can be overwhelming. Join digital strategist and Mediabistro instructor Johnica Reed as she shares her curated list of the best social tools you should use to increase connectedness (and minimize burnout).
Johnica Reed



Week 6: Thursday, July 14, 2011
Social Broadcasting: Using Audio and Video as a Part of Your Strategy
2:00 - 2:45 p.m. EST
How-to Session

Creating and Sharing Engaging Interactive Content Is Easier Than You Think
When Alan Levy founded BlogTalkRadio in 2006, he created an "idiot-proof" social internet radio network where anybody could create their own radio show and broadcast it to their community of listeners, however grand or modest. Levy will share insight into the social tool he created and explain how a two-way radio dialogue can create unique opportunites for engagment and audience growth.

Alan Levy
ALAN LEVY
Co-founder and CEO
BlogTalkRadio
@alanllevy

2:45 - 3:30 p.m. EST
How-to Session

Lessons Learned from Viral Video
What makes a video turn into a sensation that millions of viewers watch and share? What are the lessons you can draw as you create video content on social platforms? YouTube Trends Manager Kevin Allocca, who reports on trends related to the most shared videos on YouTube, provides his insights into what drives video views on YouTube. Learn how some of the most innovative digital advertisers have succeeded in video, and apply those lessons to your own work.

Kevin Allocca



Week 7: Thursday, July 21, 2011
Building Out a Content Network
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
An Inside Look at the Curbed Network
Curbed Network founder Lockhart Steele discusses how he built a thriving network of lifestyle blogs through focused content and diversified advertising streams, in this interview with journalist and Social Times Pro analyst Tameka Kee.



Lockhart Steele Tameka Kee

2:45 - 3:30 p.m. EST
How-to Session
The Best Tools to Manage Blogging and Social Media During a Busy Work Day
Good online tools can save you precious minutes and make it possible to juggle writing multiple posts per day while keeping your day job. Erica Reitman, marketing director of Squarespace by day and blogger by night, shows you the blogging and social tools she can't live without.
Erica Reitman
4:00 - 4:45 p.m. EST
Bonus Session

Tools for Listening to Help Your Social Media Strategy and Build Your Brand
One of the most important aspects of ensuring that your social media efforts work is listening. Social media tools are great for sharing your ideas, thoughts, and products. To truly engage your audience, though, the conversation has to go both ways. In this session, you’ll learn about various online listening tools that will help you discover what your customers are saying about your brand, products, and competition. By listening well you will be able to manage customer satisfaction, innovate using customer feedback, and prove to your community that your company is a brand that cares and responds.

Jennifer Neeley
JENNIFER NEELEY
Social Media Marketing Boot Camp Leader & Social Media Strategist
Jennifer Neeley Digital
@jennifered


Week 8: Wednesday, July 27, 2011
Social Content and Its Wide Potential For Building An Audience
12:30 - 1:15 pm EST
Special Guest Speaker Presentation
How Blogging Can Support Business: A Case Study
Biological scientist turned creative storyteller Dr. Mark Drapeau presents a case study of how "branded engagements" online and offline have helped to shape Microsoft's relationship with consumers, particularly in the public and volunteer sectors. In particular, he will discuss the corporate blog he created and edits, Publicyte: American Progress Through Technological Innovation.
Mark Drapeau
MARK DRAPEAU
Director of Strategic Dialogue, Microsoft
Editor, Publicyte
@cheeky_geeky
@publicyte

1:15 - 2:00 pm EST
How-to Session
How To Generate Leads With Social Media
Learn strategies for boosting sales and how to harness the long-term benefits of blogging and other forms of social media that can drive commerce.
Jon Miller
VP Marketing, Marketo
@jonmiller2