Speakers

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RyanBloom
Senior Director of Engineering Lulu.com

Ryan Bloom is the Senior Director of Engineering at Lulu.com, the leader in open-publishing, where he has spearheaded such initiatives as Lulu’s Open Publishing APIs (application programmer interface). With Lulu APIs, developers and businesses can build a new breed of web applications, powered by Lulu, and marketed under their own brands. Before joining Lulu in 2009, Bloom was Director of Software Development at RadarFind Corp. where he was responsible for the development and quality assurance organization. He served as the Director of Open Source Development for Misys plc from 2007 to 2008. From 2005 to 2007, Bloom worked as Director of Development at Peopleclick, Inc. While at Peopleclick, Inc. he delivered on a development initiative to improve developer productivity. During this time he also worked for Kiptronic, Inc. on a contract basis and served on their technical advisory board. From 2004 to 2005, Bloom was the Senior Software Developer at Red Hat. Bloom holds a Bachelor of Science degree in Computer Science from Worcester Polytechnic Institute and his book, Apache Server 2.0: The Complete Reference was published by McGraw-HIll in 2002.

December 7, 2011 | 1:10 pm - 2:10 pm

Groupon, QR Codes, barcode scanners, Foursquare & Google Books are all ways that brick and mortar booksellers have used apps to sell books and magazines in the real world. This conversation will help authors, magazines and publishers utilize apps to find customers in the real world. We will also discuss major library apps for eBooks and digital magazines, the booming market of helping library patrons check out digital content.

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PaulCanetti
Co-Founder MagAppZine

Paul Canetti comes from a publishing design background and has worked in the art departments of publications such as SELF and Gotham magazines. He transitioned into web and user interface design before landing at Apple Inc. in 2006, a year before the iPhone was released. He eventually left Apple to combine his passion for technology with publishing, founding MagAppZine in 2010. MagAppZine is a do-it-yourself platform that allows publishers to create and manage apps quickly, easily, and affordably.

December 7, 2011 | 11:15am - 12:00pm

This session will break down all the costs associated with creating an app. At the same time, smart designers will offer inexpensive ways to build apps and share tips for keeping your app inside any budget. Will offer practical tools for sticking to an app publishing budget during this recession and explore online resources for finding an affordable designer.

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JohnGreen
New York Times Best-Selling Author and Vlogger johngreenbooks.com

John Green is the New York Times bestselling author of Looking for Alaska, An Abundance of Katherines, and Paper Towns. He is also the coauthor, with David Levithan, of Will Grayson, Will Grayson. He was 2006 recipient of the Michael L. Printz Award, a 2009 Edgar Award winner, and has twice been a finalist for the Los Angeles Times Book Prize. In 2007, Green and his brother Hank ceased textual communication and began to talk primarily through videoblogs posted to youtube. The videos spawned a community of people called nerdfighters who fight for intellectualism and to decrease the overall worldwide level of suck. (Nerdfighters have raised hundreds of thousands of dollars to fight poverty in the developing world.) Their videos have been viewed more than 75 million times, and their channel is one of the most popular in the history of online video. Green grew up in Orlando, Florida before attending Indian Springs School and then Kenyon College.

December 7, 2011 | 9:00am - 9:45am
RonHogan
Project Manager Electric Publisher

Ron Hogan helped create the literary Internet by launching Beatrice.com in 1995. His most recent book is Getting Right with Tao, a print edition of his popular online “translation” of the Tao Te Ching into modern vernacular. He is also the author of The Stewardess Is Flying the Plane and a contributor to several anthologies. After writing about the business side of publishing as a senior editor for GalleyCat for several years, he briefly served as the director of e-marketing strategy for Houghton Mifflin Harcourt and currently collaborates with Electric Publisher in the development of e-book apps. He speaks frequently at book festivals and conferences about the impact of technology on publishing.

December 7, 2011 | 11:15 am - 12:00 pm

Leaders from publishers with successful book, magazine, and news apps share strategy in this panel discussion. They will reveal how they monetized their apps, set up subscriber payment systems, and kept customers buying content. We will also study ways to create lucrative apps outside of the closed systems of an app store.

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RonHogan
Co-Founder and President Arcade Sunshine Media @arcadesunshine

Aziz Isham is the co-founder and president of Arcade Sunshine Media, a multimedia publishing company that creates complete digital experiences around the printed page. Arcade Sunshine works with publishers, corporations and non-profits to create mobile apps that incorporate video and social media into their publications. In the summer of 2011, Arcade Sunshine released Here on Earth – a multimedia app with Grove Atlantic publishing that was called 'the benchmark for interactive books in any genre.' Before getting involved with multimedia, Aziz spent many years as a non-fiction and reality TV executive, developing and producing programming for History Channel, Discovery, National Geographic, A&E and many others – including the highly-rated series My Life is a Zoo, Digging for the Truth and American Pickers; He was VP of JWM Productions, and has been a sailor in the South Pacific, a chef in Argentina, a chess coach in New York and a teacher in Morocco. He got his BA from Yale in Anthropology and grew up in New York City.

December 8, 2011 | 1:30 pm - 2:30 pm

Everyone knows that digital is coming, but what does that mean for the building-blocks of storytelling? Does a 21st Century writer need to be equal parts filmmaker, marketer and entrepreneur? Will the activity of 'reading' involve soundtracks, short films and twitter? And will anyone pay for any of this stuff, anyways? This panel will, somewhat whimsically, try to imagine a future where the majority of publishing occurs digitally, and what that means for the 100,000-word narrative and the people who make a living because of it.

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joshkoppel
Co-Founder and Chief Creative Officer ScrollMotion

Josh Koppel is co-founder and Chief Creative Officer of ScrollMotion, a media and technology company that develops electronic platforms for the world’s leading text book, children’s book and magazine publishers. He is responsible for the creative direction of the company, as well as the driver behind ScrollMotion’s technology development. Prior to ScrollMotion, Koppel was founder and executive producer at Josh Koppel Productions/Spaceman Media, a full service branding and production firm specializing in creating broadband video for media companies. He has produced work for AMC, Adult Swim, Comedy Central and MTV, among others. Koppel received a bachelor of arts in English and fine arts from Amherst College.

December 7, 2011 | 4:00 pm - 5:00 pm

Print content provides an aesthetic experience which evokes strong connections for some readers, but it’s becoming more costly and inefficient for publishers to produce. With emerging digital technologies, publishers now have the opportunity to create scalable new channels that focus on interactive experiences for the reader through digital platforms including mobile devices.

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jennylam
Co-Founder Jackson Fish Market @helveticagirl

Jenny is a co-founder of Jackson Fish Market, a small software startup focused on making beautiful software experiences. Their latest product is A Story Before Bed - the first (and only) service that lets parents, grandparents, and children record video of themselves reading children's books and play it back as often as they like on the Mac, PC, or iPad. Before Jackson Fish, Jenny worked at Microsoft from 2001–2007 as Creative Director of the Windows User Experience team. When she isn't running her startup, she serves on the board as Experience Director of the AIGA Seattle chapter and works on national & local organizations to foster the next generation of creative design talent headed for the tech industry. She was named one of the Top 100 Most Influential Women in Technology by the Puget Sound Business Journal and was awarded Seattle 2.0 Best Startup Designer in 2010.

December 7, 2011 | 11:15 am - 12:00 pm

Leaders from publishers with successful book, magazine, and news apps share strategy in this panel discussion. They will reveal how they monetized their apps, set up subscriber payment systems, and kept customers buying content. We will also study ways to create lucrative apps outside of the closed systems of an app store.

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ZephrinLasker
Co-Founder and CEO Pontiflex

Zephrin Lasker has been involved with digital advertising technology since its inception more than a decade ago. From his roles in technology investment banking to technical product management, Zephrin has always been interested in the confluence of business and technology. A serial entrepreneur, Zephrin successfully launched two start-ups prior to Pontiflex. He founded Pontiflex because he wanted to help people connect with companies they actually want to hear from. In 2011, over 35 million people will use the Pontiflex Signup Ads Platform to connect with the brands they like. Zephrin also oversees the development and execution of the Pontiflex AppLeads platform, which extends signup ad technology to the exploding world of mobile apps. Zephrin is a frequent speaker at industry conferences and is a regular contributing blogger for Forbes. When not thinking about tech stuff, Zephrin disappears into the forests and rivers of Vermont.

December 8, 2011 | 11:15am - 12:15pm

The leaders behind successful & award-winning magazine apps share intelligence about setting up subscriptions, budgeting for the app, building a subscriber base, negotiating royalties, and managing app updates.

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sethlieberman
CEO Pangea Media @sethwlieberman

Seth Lieberman is the Founder and CEO of Pangea Media, the largest quiz and quiz technology company on the web. The Pangea Media SnapApp platform enables marketers and publishers to create branded engagements like quizzes, polls, surveys and sweepstakes in order to drive acquisition events such as likes, follows, sign ups, lead generation and installs. Under Seth’s leadership more than 300 million quizzes have been taken using Pangea Media’s platforms Seth has more than 15 years of experience in the online advertising space and has expertise in lead generation, customer acquisition, affiliate marketing and corporate branding. Prior to Pangea, Seth was CEO and co-founder of Focalex, Inc. an online advertising and direct marketing company that was sold to Intermix (the original parent company of MySpace) in November 2004. Prior to Focalex Seth was an investment banker in the technology group with Credit Suisse First Boston.

December 8, 2011 | 1:30 pm - 2:30 pm

Effective advertising has gone interactive and quizzes, surveys, polls and sweepstakes apps are now some of the most effective ways to engage prospects, generate leads, and acquire customers. This session will talk about how companies can use these types of engagements to interact with their target market, build brand loyalty, encourage registrations and more, across websites, social media sites and mobile. Particular focus will be devoted to how publishers can get people OFF of social media sites and back to their principle site. In addition, it will focus on how these Apps can be created quickly and cost effectively using third party tools and platforms. Individual case studies and metrics will be shared based on the more than 300 million quizzes that have been taken on Pangea Media’s platforms including the SnapApp Marketing Platform. Representative customers that will be discussed include Martha Stewart, ABC Family, Reader’s Digest, MTV, PC World, Hollywood Life, and others.

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RobMacdonald
SVP, Business Development Scribd @Floatreader

Rob leads Scribd’s business development strategy for Float, including relationships with major content, technology and consumer brands. Prior to Scribd, Rob was head of traditional media and strategic partnerships at Google in New York and Mountain View, where he led teams developing content partnerships with media brands such as The New York Times, Time, Inc., Hearst, Conde Nast and The Wall Street Journal. Rob has nearly 15 years of experience in business development and sales, including seven at Google and four at DoubleClick.

December 7, 2011 | 11:15 am - 12:00 pm

Leaders from publishers with successful book, magazine, and news apps share strategy in this panel discussion. They will reveal how they monetized their apps, set up subscriber payment systems, and kept customers buying content. We will also study ways to create lucrative apps outside of the closed systems of an app store.

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Jeanniey Mullen
Global Executive Vice President Chief Marketing Officer Zinio LLC

Jeanniey Mullen is Global Executive Vice President and Chief Marketing Officer of Zinio, the world’s foremost digital publishing products and services company, and home of the largest newsstand. She holds the same roles concurrently for VIvmag, the world’s first exclusively digital luxury women’s magazine VIVmag. Renowned as a pioneer in email marketing, she is widely credited for her pivotal role in ushering in a new era of digital marketing communications. Mullen is founder and current executive director of the Email Experience Council. She is an accomplished author with two books to her credit, as well as a regular columnist for ClickZ. Mullen is a frequent and highly sought-after speaker at digital marketing, e-tail and publishing events around the world.

December 7, 2011 | 1:10 pm - 2:10 pm

oupon, QR Codes, barcode scanners, Foursquare & Google Books are all ways that brick and mortar booksellers have used apps to sell books and magazines in the real world. This conversation will help authors, magazines and publishers utilize apps to find customers in the real world. We will also discuss major library apps for eBooks and digital magazines, the booming market of helping library patrons check out digital content.

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lauraowen
Staff Writer paidContent @laurahazardowen

Laura Owen is a staff writer covering book publishing and other topics for paidContent (www.paidcontent.org). She was previously the editor of Market Partners International's Publishing Trends, and prior to that was an assistant editor at Skyhorse Publishing. She lives in Manhattan.

December 7, 2011 | 11:15 am - 12:00 pm

Leaders from publishers with successful book, magazine, and news apps share strategy in this panel discussion. They will reveal how they monetized their apps, set up subscriber payment systems, and kept customers buying content. We will also study ways to create lucrative apps outside of the closed systems of an app store.

see all sessions »
December 7, 2011 | 1:10 pm - 2:10 pm

Groupon, QR Codes, barcode scanners, Foursquare & Google Books are all ways that brick and mortar booksellers have used apps to sell books and magazines in the real world. This conversation will help authors, magazines and publishers utilize apps to find customers in the real world. We will also discuss major library apps for eBooks and digital magazines, the booming market of helping library patrons check out digital content.

see all sessions »
ClaudiaRomanini
Director, Developer Relations and NOOK Apps Program Barnes & Noble @NOOKDeveloper

Claudia Romanini leads Developer Relations and 3rd Party Applications for Barnes & Noble. Her team is chartered to build an application ecosystem that enriches and expands the reading experience for the NOOK platform. Prior to Barnes & Noble, Claudia spent 5 years at Motorola, where she led the Global Ecosystem organization and was responsible for the MOTODEV Developer Program, Tools and Technical Services, and Application Delivery teams. Prior to joining Motorola, Claudia held senior product marketing positions in leading high-tech companies including Palm, TiVo, and eBay.

December 8, 2011 | 10:15am - 11:15am

Experts from the major app marketplaces share tips for making your app more discoverable in these vast online destinations. Our panel discussion goes straight to the source of eBook app content to find out how authors, publishers, and books can flourish in these crowded app stores. You will learn how to create eye-catching content, rise up the Top App lists, and promote your app in the right places.

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alexsouza
CEO and Founder Kwiksher

Alex Souza is the creator of Kwik, a Photoshop plugin that allows designers and illustrators creating comics, magazines and interactive books with animations and interactivity, directly from PSD files. Previously, he worked for Lotus, IBM and Microsoft, creating applications for customers and marketing products like Microsoft Office, Expression and Silverlight. He is one of the pioneers of the web design in Brazil, being the first developer of a Shockwave game in the country in 1995, and runner up for the Winner of iBest TOP 3 Award (Official and Popular Jury), the most important Internet award in Brazil, in 2000. Alex holds a bachelor and master degree in Digital Design, and was speaker at MIX 2010 in Las Vegas, and several international MIX events in Mexico, Argentina and Brazil.

December 7, 2011 | 9:45am - 10:45am

Developers offer a step-by-step tutorial for building an app from scratch. This hands-on discussion will help everybody from magazine publishers to editors to authors discover the tools they need to build an app. It will help both long-form and short-form creators explore the design process with brilliant examples of app development.

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RobMacdonald
Co-Founder comiXology @stonemtn

David Steinberger co-founded comiXology, the leading US digital comics provider, in 2007 at New York University. Long time comic fan and passionate entrepreneur, David’s inspiration for comiXology came from participating in NYU | Stern’s 2007 Business Plan competition. David designed comiXology’s Guided View™ Technology, an innovative way to read comics on a small device, celebrated by Wired Magazine as "mobile comics done right." David Steinberger holds an MBA from NYU | Stern School of Business, a Masters degree from Manhattan School of Music, and an Advanced Certificate from Juilliard.

December 7, 2011 | 11:15 am - 12:00 pm

Developers offer a step-by-step tutorial for building an app from scratch. This hands-on discussion will help everybody from magazine publishers to editors to authors discover the tools they need to build an app. It will help both long-form and short-form creators explore the design process with brilliant examples of app development.

see all sessions»
JordanStolper
CEO and Co-Founder StoryDesk @stolper

Jordan began his career in magazine publishing, as an editor at Blue and then as an international journalist writing for publications like The New York Times, Men’s Journal, and The Economist. After a stint in brand and product innovation, he co-founded gliider, a travel research tool (acquired in 2011) that matches consumer-selected content with deals from around the web. Gliider received numerous industry awards. He’s spoken at a range of digital media and travel events. Outside of work, he enjoys running marathons and travel, having visited nearly 70 countries. He has a BA in Sociology, University of Colorado at Boulder and an MA, International Affairs from Columbia.

December 7, 20111 | 9:45am - 10:45am

Developers offer a step-by-step tutorial for building an app from scratch. This hands-on discussion will help everybody from magazine publishers to editors to authors discover the tools they need to build an app. It will help both long-form and short-form creators explore the design process with brilliant examples of app development.

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JOSHUATALLENT
Founder & CEO eBook Architects

Joshua Tallent has been an eBook developer since 2002. He is an acknowledged expert on the Kindle and ePub formats, and his book, Kindle Formatting: The Complete Guide, has been praised as the most thorough explanation of the Kindle format available. Joshua founded eBook Architects, his eBook design and consulting business, in 2008, providing services to both publishers and authors, with a focus on complex projects and enhanced eBooks. He regularly teaches at conferences and workshops about building and designing eBooks, and he is a vocal advocate for accessible, well-designed eBooks. Joshua resides in Austin, Texas, with his wife and two daughters.

December 7, 2011 | 2:30 pm - 3:30 pm

Some projects just call out for an app, but for many publishers are not sure when an app is needed and when it is not. As eBook formats become more robust, the line between apps and eBooks is shifting.

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danielwideman
Director of Products Lulu.com

Daniel Wideman is Director of Products at Lulu.com, where 1.1 million creators from 200 countries and territories publish 20,000 titles a month. He is driving the development of the world's first truly open publishing platform, marked by the recent release of Lulu's Open Publication APIs which enable authors, publishers, businesses, and developers alike to create customized publishing solutions, powered by Lulu, and marketed under their own brands. Wideman is also a widely published author of poetry, fiction, and essays, through both traditional and self-publishing outlets.

December 7, 2011 | 9:45am - 10:45am

C-level executives from top publishing houses tell it like it is in a rousing panel discussion about the future of eBooks. This no-holds-barred session will tackle tough issues such as the changing definition of a book, digital rights management, and international marketing, plus new business models like subscriptions and bundling. Bring your burning questions and a pen -- you’ll want to write some of these gems down. The panel will include audience Q&A.

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JimYoung
Co-Founder, COO, Board Member Ruckus Media Group

Jim has spent over twenty years in the media and technology industries with GE’s entertainment division, NBC; Viacom’s publishing unit, Simon & Schuster; consumer health company WebMD; technology and software supplier Dendrite International and News Corporation’s publishing unit, Harper Collins. During his career, Jim has held c-suite positions handling operations, mergers and acquisitions, company restructurings, sale transactions and human resources on a global basis. “As a hands-on father of two children, I want a digital experience that not only gives them the choice to be able to select and experience stories but also allows them to use their imagination. That is Ruckus – a place where kids can count on us to give them great stories, complemented by the games, recording, and interactivity made possible by a digital format.”

December 8, 2011 | 11:15am - 12:15pm

Experts from the major app marketplaces share tips for making your app more discoverable in these vast online destinations. Our panel discussion goes straight to the source of eBook app content to find out how authors, publishers, and books can flourish in these crowded app stores. You will learn how to create eye-catching content, rise up the Top App lists, and promote your app in the right places.

see all sessions»

Host

Director of Content, Events/Conferences mediabistro.com @stewq

Stewart joined the mediabistro.com team in 2010 and currently curates the live events and conferences. Previously, he played a leadership role in running the Search Engine Strategies (SES) events as part of the original content team at Incisive Media. Prior to that, Stewart worked with Jupitermedia and was responsible for launching emerging technology events such as the Jupiter/IAB Advertising Forum, Plug.IN, Game Market Watch, Enterprise Linux Forum and ClickZ Online Video Advertising. Stewart has also worked closely with the open-source Apache Software Foundation (ASF), the IT Service Management Forum (itSMF), and the Object Management Group (OMG), an international not-for-profit computer industry consortium. Earlier in the dot-com bubble, Stewart worked with 101 Communications and SIGS Publications, overseeing their object-oriented programming portfolio of events, including Java DevCon, XML ONE and C++ World.


Submit a Speaker

To submit a speaker for consideration, please email the following materials to stewart@mediabistro.com:

Speakers should be submitted 90+ days prior to the event.

Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.