Program

Strategic Blogging Boot Camp is an online conference and workshop.

Join the sessions live on Tuesdays. All sessions will be recorded and archived in the online conference website. Any questions? Contact us.



Week 1: May 3, 2011
Strategy
2:00 - 2:45 p.m. EST
Keynote
Blogging & Social Technology As Business Strategy
Find out how the social features of blogging can play a vital role in your company's growth strategy. Blogging can be a gateway to building an audience and a devoted following, but it can also transform management by bringing open, transparent, authentic communication. Charlene Li, the author of Open Leadership: How Social Technology Can Transform How You Lead, shares her insights on how companies can use social media to be "open" while maintaining control.
Charlene Li
CHARLENE LI
Founder
Altimeter Group
Author, Open Leadership
@charleneli

2:45 - 3:30 p.m. EST
How-To Presentation
How To Integrate Blogging Into Your Business Strategy
Content companies rely on blogs as an outlet for news, but many businesses can benefit from integrating a well-executed blog into their outreach for customer service, product news, and content related to the core business. Learn what you need to know to make your blog a key part of your overall business strategy.
Johnica Reed
JOHNICA REED
Strategic Blogging Boot Camp Leader
johnicareed.com
@johnicareed


Week 2: May 10, 2011
Blog Management
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
The Best Tools to Manage Blogging During a Busy Work Day
Good online tools can save you precious minutes and make it possible to juggle writing multiple posts per day while keeping your day job. Erica Reitman, marketing director of Squarespace by day and blogger by night, shows you the blogging tools she can't live without.
Erica Reitman

2:45 - 3:30 p.m. EST
How-To Presentation
Managing Comments on Your Blog: How to Use Disqus
Blog commenters can be an unruly bunch. But if managed well, they can be an essential part of the two-way conversation of blogging and provide valuable insights for your business. MarianLibrarian blogger Marian Schembari shows strategies for managing your community with comment system Disqus.
Marian Schembari
MARIAN SCHEMBARI
Social Media Consultant & Blogger
MarianLibrarian.com
@marianschembari


Week 3: May 17, 2011
Content
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation

Understanding Search Rankings As You Plan Your Blog Content
As you build your audience, the most important thing underlying your content will be the ability for people to find you through organic search. How does this happen? Key words, of course! McLean Robbins, an SEO writer with the internet marketing firm TIG Global, shows the tools she uses when optimizing writing for strong search results. She'll also provide an overview of getting set up for maximum searchability on your blog.

McLean Robbins

2:45 - 3:30 p.m. EST
How-To Presentation

How To Blog Like A Journalist -- Not An @#%$?!
The most successful blogs have compelling content and clear writing. Learn how to create posts that attract readers and keep them coming back for more. Learn tricks from the editor of one of the top 100 blogs ranked by Technorati: Mediabistro's own AllFacebook Editor Jackie Cohen has 18 years of experience as a journalist and blogger.

Jackie Cohen


Week 4: May 24, 2011
Marketing
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
Blogging As Social Media Outreach
Learn how to use blogging as a way to reach potential customers and employers and establish yourself or your company as an industry expert.
Sarah Evans

2:45 - 3:30 p.m. EST
How-To Presentation
How To Optimize Your Blog Traffic Through Social Media
Learn the first steps in developing a strategy for increasing your social media reach, engagement, and overall blog audience development in a presentation by event leader Johnica Reed. Learn how to get the most from Twitter, Facebook, LinkedIn, Quora, and more.
Johnica Reed
JOHNICA REED
Strategic Blogging Boot Camp Leader
johnicareed.com
@johnicareed


Week 5: May 31, 2011
Lead Generation
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
How Blogging Can Support Business: A Case Study
Biological scientist turned creative storyteller Dr. Mark Drapeau presents a case study of how "branded engagements" online and offline have helped to shape Microsoft's relationship with consumers, particularly in the public and volunteer sectors. In particular, he will discuss the corporate blog he created and edits, SECTOR: PUBLIC.
Mark Drapeau
MARK DRAPEAU
Director of Innovative Social Engagement, Microsoft
Editor, SECTOR: PUBLIC
@cheeky_geeky
@SectorPublic

2:45 - 3:30 p.m. EST
How-To Presentation
How to Generate Leads With Your Blog
Learn strategies for boosting sales and how to harness the long-term benefits of blogging.
Danica Kombol
Managing and Founding Partner, Everywhere
@danicakombol


Week 6: June 7, 2011
Video
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
Case Study: Sites That Effectively Use Video
Learn how the most innovative companies use video to communicate with customers.
Sree Sreenivasan
SREE SREENIVASAN
Professor and digital media expert, Columbia School of Journalism
Contributing editor, DNAinfo.com
@sree

2:45 - 3:30 p.m. EST
How-To Presentation
How To Create Quick, Simple Video That Serves Your Business
Video is one of the largest growth areas for web content, especially as online browsers and blog readers love to share great videos they see online. There's no excuse not to create video now that a Flip camera can help you generate simple, timely video content. Find out how hyperlocal content creator Kate Michael uses video and simple editing to keep her Washington, D.C. lifestyle site moving. She'll share tips to help you get up and running with a push of the "record" button.
Kate Michael


Week 7: June 14, 2011
Traffic
2:00 - 2:45 p.m. EST
Special Guest Speaker Presentation
Strategies for Building Traffic: Create Content that People Want to Read
Learn how to establish your beat and how your narrowly targeted expertise can be a benefit to readers. Plus get tips on how to choose eye-catching images and video to round out your content.
Tonya Garcia
TONYA GARCIA
Editor, PRNewser
Manager, PR Initiatives
mediabistro.com

2:45 - 3:30 p.m. EST
How-To Presentation
How To Write Traffic-Generating Headlines
To market something well, the content itself needs to be share-able and viral, and one of your key tools to accomplish that should be your ability to create strong headlines or titles for your blog posts.  A good title is a promise of great content to your consumer, and you should be aiming to make unforgettable promises with every article, video, podcast or image you send out. Social Times blogger Neil Vidyarthi shares examples of titles that have drawn huge traffic (and those that don't) and examines the psychology of creating unique, irresistible headlines that will drive traffic to your message.
Neil Vidyarthi


Week 8: June 21, 2011
Building Out a Blog Network
2:00 - 3:30 p.m. EST

An Inside Look at the Curbed Network
Curbed Network founder Lockhart Steele discusses how he built a thriving network of lifestyle blogs through focused content and diversified advertising streams.
Lockhart Steele